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Journal : MANAGER: Journal of Management and Administration Science

The Influence Of Agile Leadership, Innovative Work Behavior And Organizational Commitment Through Work Productivity On Institutional Performance In The Industrial Era 4.0 (Case Study At Lp3i Jakarta Polytechnic) Jaenudin Akhmad; Arisseyanto Nugroho; Darmansyah
MANAGER: Journal of Management and Administration Science Vol. 3 No. 1 (2024): MANAGER: Journal of Management and Administration Science
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v3i1.557

Abstract

Digital revolution and the era of technological disruption are other terms for industry 4.0. One of the unique characteristics of industry 4.0 is the application of artificial intelligence (Tjandrawinata, 2016). Agile leadership is a leadership style that is much needed in this modern era. Technological disruption, global economic turmoil, and climate change, make the challenges of the current era increasingly complex. Innovative Work Behavior describes the behavior of a series of employee activities that implement and conduct exploration in the Company in order to improve the performance of employees and the company where they work. Organizational commitment is also an important factor in organizations. Organizational commitment is a condition of employees who side with the organization with goals that are in accordance with the organization's vision and mission and continue to remain as employees in the company. The population of this research are leaders in the Structural Directorate and Campus of the LP3I Jakarta Polytechnic. This research sample has 5 (five) variables and has 21 indicators, so based on the opinion (Hair et al, 2014) above, a sample of 7 x 21 or the same as 147 is needed, so based on the calculation above the number of samples that will be taken is 147 respondents. The data analysis technique uses SEM-Partial Least Square (PLS). The results of this research show that Agile Leadership, Innovative Work Behavior, Organizational Commitment have a significant influence on the Performance of the LP3I Jakarta Polytechnic Institution. The Agile Leadership variable has a significant effect on the Performance of the LP3I Jakarta Polytechnic Institution through Work Productivity; Innovative Work Behavior has a significant effect on the Performance of the LP3I Jakarta Polytechnic Institution through Work Productivity; Organizational Commitment has a significant influence on the Performance of the LP3I Jakarta Polytechnic Institution through Work Productivity.
Marketing Analyses Strategy on Core Product of Banking System at PT. MPT Jakarta Pusat Jaenudin Akhmad; Akhmal, Akhwanul; Mardikawanty, Rini; Bambang Sutrisno, Supandi; Farida, Kania
MANAGER: Journal of Management and Administration Science Vol. 2 No. 2 (2023): MANAGER: Journal of Management and Administration Science, December 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i2.516

Abstract

The purpose of this study is to understand and analyze how PT. MPT would apply its marketing strategy when launching its Core Banking System, particularly by using a SWOT analysis. The method of analysis that is being used is called a qualitative field study. Utilized data collection techniques include observation, wawancara, and documentation. The findings of this study support the assertion that PT. MPT uses a 5P marketing mix strategy together with accurate and reliable segmentation, targeting, and positioning. In order to promote the Core Banking System, PT. MPT uses direct marketing techniques, holds seminars, updates BPR-specific bank documents, and uses promotional media like as websites and YouTube. According to the results of the SWOT analysis conducted, PT. MPT has the capability to apply its knowledge to the current strategy and make use of its resources to reduce risks and recruit more qualified employees. Growth is a strategy that can be used based on the SWOT analysis because the highest point of the scale is located on Kuadran 1. It is anticipated that the aforementioned strategy will be able to maximize available resources in order to open up a variety of avenues so that PT. MPT can continue to grow and prosper.