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All Journal JOLLT Journal of Languages and Language Teaching Journal of Management, Entrepreneurship and Tourism
Ridho, M. Zainul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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The The Influence of The Electronic Word of Mouth (E-Wom) Dimension in Instagram on Purchasing Decisions At Kedai Ice Kepal in Mataram Asmawati, Asmawati; Ridho, M. Zainul; Amrullah, Amrullah
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 1 (2024): January 2024 Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i1.67

Abstract

This study aimed at assessing the impact of Electronic Word of Mouth aspects on purchasing decisions at Kedai Ice Kepal. The study utilized purposive sampling in collecting data. The sample size for this study consisted of 100 participants who were active users of Instagram platform and had previously followed the @Ice_Kepal_Mataram Instagram account and made a purchase at the Kedai Ice Kepal. According to the finding, at a significance level of 5%, the intensity dimensions have a favorable impact on purchase decisions. However, this impact is not statistically significant, as indicated by a significant value of 0.933, which is bigger than the threshold of 0.05. The content dimension has a favorable effect on purchase decisions, although this effect is not statistically significant. This is supported by the significance value of 0.103, which is bigger than the threshold of 0.05. The positive valence dimension exerts a positive and statistically significant impact on purchasing decisions, as indicated by a significant value of 0.000, which is below the threshold of 0.05. The negative valence dimension has a favorable effect on purchase decisions, although this effect is not statistically significant. This is supported by a significant value of 0.813, which is bigger than the threshold of 0.05. The test findings for the coefficient of determination (R2) indicate a value of 0.435, which corresponds to 43.5%. The independent variable has a 43.5% impact on the dependent variable, whereas the remaining portion is influenced by other variables that were not considered in this study.
Analyzing the Role of Rainbow Card in Improving EFL Students’ Reading Comprehension through Descriptive Text Mufliha, Wilda Nur; Margana, Margana; Abidin, M. Zaenal; Robbaniyah, Inayatur; Ridho, M. Zainul; Malisa, Malisa; Fitriani, Lina Ulfa; Andika, Jeffri Dian
Journal of Languages and Language Teaching Vol 12, No 4 (2024)
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jollt.v12i4.11514

Abstract

The development of reading comprehension is an important skill that helps students with a variety of academic assignments. It facilitates their ability to comprehend textual information and to analyze, clarify, and articulate their own opinions about them. Consequently, students are required to strengthen their comprehension of textual content through the academic assignments that their teachers provide. One of reading comprehension's main goals is to help students become better readers by helping them understand texts properly. This research aim was to analyze the role of rainbow card strategy in efl learning context by emphasizing reading ability. The method of this study was mixed method with a classroom action research design adopted from Kemmis & M. Taggard. The participant of this research was student’s eighth grade students consist of 30 students. The data collection was in form of observation, written test, and interview for both students and a teacher. The findings of this study indicated that appropriate reading strategies such as rainbow card technique play an important role in enhancing the reading comprehension abilities of EFL students.. A further result was also described in cycle two and three in which significantly improved students’ comprehension. Nonetheless, in the first of cycle, the statistical data indicated low improvement due to the limited time and new approach. At the same time, a new innovation and approach in pedagogy was needed in order to improve the learning and teaching outcomes. Finally, the research emphasized the significance of adopting innovative pedagogical practices to cultivate a more engaging and impactful learning due to the limitation of the students’ interest and comprehension in reading.
Analyzing the Role of Rainbow Card in Improving EFL Students’ Reading Comprehension through Descriptive Text Mufliha, Wilda Nur; Margana, Margana; Abidin, M. Zaenal; Robbaniyah, Inayatur; Ridho, M. Zainul; Malisa, Malisa; Fitriani, Lina Ulfa; Andika, Jeffri Dian
Journal of Languages and Language Teaching Vol. 12 No. 4 (2024): October
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jollt.v12i4.11514

Abstract

The development of reading comprehension is an important skill that helps students with a variety of academic assignments. It facilitates their ability to comprehend textual information and to analyze, clarify, and articulate their own opinions about them. Consequently, students are required to strengthen their comprehension of textual content through the academic assignments that their teachers provide. One of reading comprehension's main goals is to help students become better readers by helping them understand texts properly. This research aim was to analyze the role of rainbow card strategy in efl learning context by emphasizing reading ability. The method of this study was mixed method with a classroom action research design adopted from Kemmis & M. Taggard. The participant of this research was student’s eighth grade students consist of 30 students. The data collection was in form of observation, written test, and interview for both students and a teacher. The findings of this study indicated that appropriate reading strategies such as rainbow card technique play an important role in enhancing the reading comprehension abilities of EFL students.. A further result was also described in cycle two and three in which significantly improved students’ comprehension. Nonetheless, in the first of cycle, the statistical data indicated low improvement due to the limited time and new approach. At the same time, a new innovation and approach in pedagogy was needed in order to improve the learning and teaching outcomes. Finally, the research emphasized the significance of adopting innovative pedagogical practices to cultivate a more engaging and impactful learning due to the limitation of the students’ interest and comprehension in reading.
Co-Authors Amrullah Amrullah Andika, Jeffri Dian Asmawati Asmawati Fitriani, Lina Ulfa M. Zaenal Abidin Malisa, Malisa Margana Margana Mufliha, Wilda Nur Robbaniyah, Inayatur