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All Journal Literacy : International Scientific Journals of Social, Education, Humanities Indonesian Economic Review Jurnal Media Akademik (JMA)
Umroatus Soleha
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS PENCATATAN KEUANGAN UMKM PADA WARUNG NASI PAK USMAN Umroatus Soleha; Savina Nur Lailiyah; Rudi Adham Maulna; Sulfa Sufia; Mochamad Reza Adiyanto
Jurnal Media Akademik (JMA) Vol. 2 No. 6 (2024): JURNAL MEDIA AKADEMIK Edisi Juni
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i6.502

Abstract

Abstrak ini mengulas tantangan yang dihadapi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM), khususnya dalam menerapkan pencatatan akuntansi yang memadai. Meskipun mereka dapat memenuhi persyaratan pembiayaan dari pihak eksternal seperti bank, kurangnya pengetahuan tentang akuntansi, kompleksitas proses pencatatan, dan anggapan bahwa laporan keuangan tidak penting menjadi hambatan utama. Penelitian ini menunjukkan perbedaan antara peraturan akuntansi pemerintah dan persyaratan kredit bank untuk UMKM. Solusi yang disarankan termasuk peningkatan pemahaman akuntansi melalui pelatihan langsung, penggunaan aplikasi teknologi seperti Microsoft Excel, serta bimbingan digital marketing untuk meningkatkan keberhasilan usaha. Pentingnya pencatatan keuangan untuk pengelolaan keuangan yang baik dan pengambilan keputusan strategis juga ditekankan.
The Role of Word of Mouth (WOM) in Building Consumer Trust in New Brands: Strategy Analysis and Impact Umroatus Soleha; Farrah Noor Aminah Ilfah; Ahmad Hasinul Adabi; Muhammad Alkirom Wildan
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i1.2190

Abstract

This research examines the role of Word of Mouth (WOM) in building consumer trust in new brands and the strategies that can be applied to make WOM more effective. In an increasingly competitive business world, WOM, both in conventional and digital forms (electronic Word of Mouth/e-WOM), has become one of the main factors that influence brand image and consumer purchasing decisions. This study explores how WOM can enhance the credibility of a new brand through customer recommendations, online reviews, and interactions that occur on various social media platforms. Through literature analysis and theoretical studies, this study found that WOM has a significant influence on shaping consumer perceptions of a new brand. Some of the factors that play a role in the effectiveness of WOM include the level of trust in the source of information, the frequency of conversations about the brand, and the media used in disseminating information. In addition, the utilization of digital marketing strategies that integrate social media with active consumer involvement can further strengthen the impact of WOM in building customer trust and loyalty to a new brand. With these findings, businesses are expected to maximize WOM as an effective marketing strategy to improve the competitiveness and positioning of new brands in the market.
Leadership in Smart Cities & Urban Innovation: The Role of Leadership in Creating a Smart City Based on Technology and Sustainability Anastasia br Surbakti; Umroatus Soleha; Vina Rohmatul Ummah; Mochammad Isa Anshori
Indonesian Economic Review Vol. 5 No. 1 (2025): February : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v5i1.49

Abstract

Leadership role in realizing a sustainable and technology-based smart city. The smart city concept emphasizes the integration of information and communication technology (ICT) to improve efficiency, quality of life and sustainability in the urban environment. This study uses a literature study method by analyzing various academic and policy sources related to the implementation of smart cities in Indonesia. The research results show that transformational leadership has a crucial role in driving the success of smart cities, especially in the aspects of sustainability and human resource development. However, smart city implementation faces various challenges, such as resistance to change, limited resources, as well as data privacy and cybersecurity issues. To overcome these obstacles, effective collaboration between government, the private sector and society is very necessary. In addition, innovative and participative leadership strategies have been proven to increase the effectiveness of smart city implementation. With the right approach, smart cities can have a positive impact on the regional economy and improve the quality of public services.
Co-Authors Ahmad Hasinul Adabi Anastasia Br Surbakti Anshori, Mochammad Isa Farrah Noor Aminah Ilfah Mochamad Reza Adiyanto Muhammad Alkirom Wildan Rudi Adham Maulna Savina Nur Lailiyah Sulfa Sufia Vina Rohmatul Ummah