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All Journal Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal
Hakim Mahdi Zakariya
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice

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Strategi Optimalisasi Perdagangan Ekspor Kopi Di Indonesia Melalui Situs Trademap Hakim Mahdi Zakariya; Lia Nirawati
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 2 No. 1 (2024): Maret : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v2i1.323

Abstract

Export trade of coffee in Indonesia plays a crucial role in the country's economy; however, challenges and dynamics in the global market demand the development of an optimal strategy to enhance the competitiveness of Indonesian coffee products. This research aims to formulate an optimization strategy for coffee export trade by leveraging information provided by the Trademap website. The research method involves analyzing Indonesian coffee export data from the Trademap site, identifying global market trends, and evaluating relevant trade policies and regulations. The results of this analysis will form the basis for designing a strategy to increase market share and the export value of Indonesian coffee. The proposed strategy includes strengthening product branding, diversifying target export markets, improving the quality and innovation of products, and optimizing the supply chain to enhance logistic efficiency. Additionally, the integration of information technology and communication in trade management is incorporated to expedite information access and minimize business risks. The implementation of this strategy is expected to make a positive contribution to the growth of Indonesia's coffee exports, opening opportunities for access to new markets, and increasing the value-added of products. By tapping into the information potential of the Trademap site and developing adaptive strategies, Indonesia can effectively navigate the dynamics of the global market, strengthen its position as a leading coffee producer, and enhance the well-being of business actors in the coffee sector.
Seminar “Bersatu Melawan Stunting: Mewujudkan Generasi Emas” Bentuk Edukasi Masyarakat di Desa Kedungjambe oleh Mahasiswa UPN “Veteran” Jawa Timur Choirunnisa Choirunnisa; Faridatun Nikmah; Grace Salindeho; Hakim Mahdi Zakariya; Mochammad Adam Priyatmoko; Natasha Mardiani Alfons Heyden; Naufal Nur Ahmad; Nia Amalia; Novita Sari Makigawe; Safitri Dwi Ananda; Thalita Rizki Mirzanda Cahyaningrat; Tiara Meyla Seibina; Taufikurrahman Taufikurrahman
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 2 No. 1 (2025): Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v2i1.1010

Abstract

Stunting is a public health issue that can adversely affect children's growth and future prospects. Stunting poses a threat to the achievement of the second global Sustainable Development Goal (SDG). One effort to address this problem is by providing knowledge to the community about stunting. This effort can be pursued through activities such as stunting seminars. A seminar was held in Kedungjambe Village on November 20, 2024, with the theme "United Against Stunting: Realizing a Golden Generation." The methods employed included observation, solution formulation and planning, implementation, and evaluation. The outcome of this community engagement activity showed high enthusiasm among seminar participants regarding stunting issues, accompanied by a solid understanding of the material presented.
Pemanfaatan Sosial Media Marketing dan Ecommerce untuk Meningkatkan Brand Awareness UMKM Di Desa Kedungjambe Choirunnisa Choirunnisa; Faridatun Nikmah; Grace Salindeho; Hakim Mahdi Zakariya; Mochammad Adam Priyatmoko; Natasha Mardiani Alfons Heyden; Naufal Nur Ahmad; Nia Amalia; Novita Sari Makigawe; Safitri Dwi Ananda; Thalita Rizki Mirzanda Cahyaningrat; Tiara Meyla Seibina; Taufikurrahman Taufikurrahman
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 2 No. 1 (2025): Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v2i1.1009

Abstract

This community service initiative aims to enhance the brand awareness and market competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village through digital marketing strategies. The study addresses the primary issue of limited consumer visibility, which hinders MSME growth. Training sessions were conducted to optimize the use of WhatsApp Business for effective customer communication and the Shopee e- commerce platform to expand market reach. MSME participants were guided in creating engaging promotional content, utilizing WhatsApp's broadcast features for direct interactions, and managing online stores on Shopee, including product descriptions, inventory, and sales analytics. Practical simulations on Shopee's features were provided to strengthen participants' understanding of e-commerce as a strategic sales channel. The results demonstrated a significant improvement in brand visibility, customer engagement, and sales performance among participating MSMEs. This initiative highlights the effectiveness of leveraging digital platforms like WhatsApp Business and Shopee to enhance MSME competitiveness, offering a sustainable model for rural business development.
Peran Sosial Media Marketing dan E-Commerce dalam Meningkatkan Daya Saing dan Jangkauan Pasar UMKM di Desa Kedungjambe Hakim Mahdi Zakariya; Maharani Ikaningtyas
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 2 No. 1 (2025): Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v2i1.1075

Abstract

This study aims to enhance the competitiveness and market reach of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village through the optimization of social media marketing and e-commerce platforms. The primary challenge faced by MSMEs is limited consumer visibility due to ineffective promotional and marketing strategies. The proposed solution includes training on digital marketing strategies utilizing social media platforms like WhatsApp Business for interactive communication with customers and leveraging the features of the Shopee e-commerce platform to expand market reach. MSME participants were trained to create engaging promotional content, utilize WhatsApp Business broadcast features to foster customer engagement, and effectively manage online stores on Shopee, including crafting informative product descriptions, managing inventory, and analyzing sales performance. A simulation of digital marketing through Shopee was conducted to provide hands-on experience for the business owners. The results of the program demonstrated a significant improvement in MSME competitiveness, brand awareness, customer engagement through social media, and sales volume on Shopee.
Co-Authors Choirunnisa Choirunnisa FARIDATUN NIKMAH Grace Salindeho Lia Nirawati Maharani Ikaningtyas Mochammad Adam Priyatmoko Natasha Mardiani Alfons Heyden Naufal Nur Ahmad Nia Amalia Novita Sari Makigawe Safitri Dwi Ananda Taufikurrahman Taufikurrahman Thalita Rizki Mirzanda Cahyaningrat Tiara Meyla Seibina