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All Journal JPM: JURNAL PENGABDIAN MASYARAKAT International Journal of Community Service (IJCS)
Neni Sri Wahyuni
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Socialization of Building Business Organizational Culture Towards Sustainability in Culinary Business in Sukakarya District, Sabang City Atika Aini Nasution; Baginda Harahap; Raflis; Roy Nuary Singarimbun; Neni Sri Wahyuni; Selvi Aristantya
IJCS: International Journal of Community Service Vol. 2 No. 1 (2023): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v2i1.418

Abstract

This Community Service should be able to contribute to culinary business Aguan Peanut Cake actors in the Sukakarya sub-district, Sabang City. A strong culture and good management of Human Resources are tools to compete with competitors in an organization. The result of a strong culture is that the culture will promote consistent behavior that can create organizational effectiveness that is influenced by employee performance. But if the culture is not good, then the goal will go in the wrong direction. There are 4 factors in the development of Organizational Culture, namely a culture of discipline, honesty and responsibility, a creative work culture, an environmentally friendly work culture and a work culture that is aware of local values. Changes in the organizational culture need to be disseminated to all employees so that it becomes a daily work behavior, so that the organizational culture becomes a collective awareness that can benefit all parties. However, it is not easy to create a new habit, it needs simultaneous and continuous encouragement and effort so that the organizational culture becomes a positive habit.
Opimalisasi Peningkatan Penjualan Melalui Pendampingan Pemasaran Digital Marketing Bagi Pelaku UMKM Binaan Puspa Binjai Neni Sri Wahyuni; T Ahmad Helmi; Muhammad Nelson Pinem; Supar Wasesa; Sri Rahayu; Sugi Hartati; Fikri Al-Haq Fachryana; Deddy Pranata
JPM: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2022): October 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v3i2.694

Abstract

Technological developments are unavoidable nowadays. Almost all organizations or levels of society have accepted technological developments. The business sector is one of the sectors that has a significant influence on the development of this technology. Where with the existence of the internet, the habitual patterns of buyers have left conventional methods, namely direct face-to-face meetings between sellers and buyers to become digital / online. By using the online method, the buyer does not need to visit or meet with the seller, the whole process can be done online using available online shopping sites. Digital marketing is one of the business strategies that can be applied in carrying out business processes for organizations or business people. The use of digital marketing is not only used by large organizations, but can also be used by SMEs. This research was conducted on FK PUSPA's assisted SMEs, which totaled approximately 35 SMEs. The result of the service activity is to market the products of SMEs actors by optimizing digital marketing so that income increases. This activity provides benefits for participants, namely SMEs practitioners in obtaining maximum knowledge/insight on product sales activities and can increase income.
Co-Authors Atika Aini Nasution Baginda Harahap Deddy Pranata Fikri Al-Haq Fachryana Muhammad Nelson Pinem Raflis Roy Nuary Singarimbun Selvi Aristantya SRI RAHAYU Sugi Hartati Supar Wasesa T Ahmad Helmi