Garuda - Garba Rujukan Digital

The Influence of Product Quality, Promotion and Design on Purchase Decisions for Yamaha Nmax Motor Vehicles SPSS Application Based Nasution, Atika Aini; Baginda Harahap; Zuriani Ritonga; Nurjannah
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

This study aims to analyze the influence of product quality, promotion and design on purchasing decisions for Yamaha Nmax motorcycle products and analyze the variables that have the most dominant influence on purchasing decisions for Yamaha Nmax motorcycle products in the community in the Medan City. From the results of the classical assumption analysis, the normality test with the Kolmogorov-Smirnov was obtained significantly greater than 0.05, which means that the data distribution is normal. Multicollinearity test obtained VIF and Tolerance values that are close to one so that it can be concluded that the regression model has no multicollinearity problem, while the heteroscedasticity test using the Glejser method states there is no problem. Based on the results of multiple linear regression analysis from the t test, it was found that partially product quality had a significant effect on purchasing decisions for Yamaha Nmax motorcycle products, while promotion and design had a significant effect on the 5% level. From the results of the F test that simultaneously product quality, promotion and design have a significant effect on purchasing decisions for Yamaha Nmax motorcycle products where the value of F count > F table . Product quality has the most dominant influence on purchasing decisions for Yamaha Nmax motorcycle products. The R square value is 0.255, which means that the dependent variable can be explained by the independent variable by 25.5% while the remaining 74.5% is explained by other variables outside the model.

Socialization of the Use of Multimedia as a Learning Tool to Improve the Skills of MAS Darul Ilmi Students Atika Aini Nasution; Baginda Harahap; Rohmah Alawiyah Harahap; Nasrul Wahdi; Zalikha
IJCS: International Journal of Community Service Vol. 1 No. 1 (2022): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

Based on the observations that we found at MAS Darul Ilmi that the level of understanding and knowledge of multimedia was still low, so that's why the community service team provided socialization of the use of multimedia as a learning tool to improve the skills of class XI students at MAS Darul Ilmi Desa Haholongan. With the implementation of this service, a satisfactory result was obtained, that the students of MAS Darul Ilmi got information, insight, and knowledge that multimedia plays a very important role in learning, including that multimedia is very important for everyday life, especially at this time. Information and communication technology is advancing very rapidly

Socialization of the Utilization of Google Sites as a Promotional Media for Lasak Donuts in Medan City Atika Aini Nasution; Baginda Harahap
IJCS: International Journal of Community Service Vol. 1 No. 2 (2022): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

This dedication is an attempt to improve the quality of marketing during the pandemic era as a form communication independence. This dedication aims to create Online-based promotional media during a pandemic, as well find out the response to the use of online promotion-based google sites as a promotional medium for Lasak Donuts during the pandemic. This service is a type of development service using the ADDIE model, which has gone through the validation stage by involving three validators namely (material experts, media experts promotion and IT experts), then use response involves visitors and consumers. Based on the results of the service of material experts, media promotion experts and IT experts are considered very good with the average value of material experts is 88%, media promotion experts are 89%, IT expert 96%. Visitor and consumer response to usage learning media google sites are very good criteria with get an average teacher score of 98% and students 84%. It can be concluded that the Use of Google Sites is Online Based learning as a promotional medium for Lasak donuts is stated to be very good with usage responses positive as a learning medium during a pandemic.

Socialization of Building Business Organizational Culture Towards Sustainability in Culinary Business in Sukakarya District, Sabang City Atika Aini Nasution; Baginda Harahap; Raflis; Roy Nuary Singarimbun; Neni Sri Wahyuni; Selvi Aristantya
IJCS: International Journal of Community Service Vol. 2 No. 1 (2023): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v2i1.418

This Community Service should be able to contribute to culinary business Aguan Peanut Cake actors in the Sukakarya sub-district, Sabang City. A strong culture and good management of Human Resources are tools to compete with competitors in an organization. The result of a strong culture is that the culture will promote consistent behavior that can create organizational effectiveness that is influenced by employee performance. But if the culture is not good, then the goal will go in the wrong direction. There are 4 factors in the development of Organizational Culture, namely a culture of discipline, honesty and responsibility, a creative work culture, an environmentally friendly work culture and a work culture that is aware of local values. Changes in the organizational culture need to be disseminated to all employees so that it becomes a daily work behavior, so that the organizational culture becomes a collective awareness that can benefit all parties. However, it is not easy to create a new habit, it needs simultaneous and continuous encouragement and effort so that the organizational culture becomes a positive habit.

The Effect of Image Media on Learning Outcomes of Class V MIS Students in Siboruangin Village in Information Communication Technology (ICT) Subjects Baginda Harahap
Jurnal Informatika Vol 1 No 1 (2022): Jurnal Informatika
Publisher : LPPM Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/ji.v1i1.352

Student learning outcomes in the control class with conventional learning on the subject of Information and Communication Technology (ICT) material for class V MIS Siboruangin Village got an average pretest score of 41.2 with a standard deviation of 18.102 and a variance of 327.67,while the average post-test score was 67. ,6 with a standard deviation of 12.6754 and a variance of 160.667 from a total of 25 students. Student learning outcomes in the experimental class using image media in Information and Communication Technology subjects for class V MIS Siboruangin Village got an average posttest score of 42.4 with a standard deviation of 13.316656 and a variance of 177.33333 while the average post-test score was 76 with a standard deviation of 12.24744871 and a variance of 150 from a total of 25 students

Bimbingan Teknisi Pembuatan Blog Kepada Siswa Ekstrakurikuler IT Club SMA Kemala Bhayangkari 1 Medan Baginda Harahap; Bay Haqki; Dinur Syahputra; Roy Nuary Singarimbun; Atika Aini Nasution
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 3 No 1 (2024): Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v3i1.451

Dalam kegiatan ini kami memilih PKM-Dosen Prodi Informatika dan Mahasiswa yang mana tujuan kami adalah mengembangkan minat serta kreaktivitas siswa peserta ekstrakurikuler dalam membuat blog yang bisa menambah pengalaman dan memotivasi kita dalam mengembangkan inovasi-inovasi dan kreasi. Salah satunya dengan blog ini. Mungkin ini suatu hal yang baru bagi kita, sering kita dengar dan mungkin tidak asing lagi di telinga kita. blog ini banyak kita lihat di google sebagai alat untuk informasi, baik itu digital marketing, media dan lain-lain. Kebanyakan dari masyarakat khususnya mereka yang awam tentang manfaat dari blog ini mengannggap bahwa kegunaan blog ini hanya sebatas alat publis informasi, padahal memiliki banyak manfaat seperti berbagi pengetahuan, mengasah kemampuan menulis, belajar menghasilkan uang secara online dan lain-lain.

The Influence of Product Quality, Promotion and Design on Purchase Decisions for Yamaha Nmax Motor Vehicles SPSS Application Based Nasution, Atika Aini; Baginda Harahap; Zuriani Ritonga; Nurjannah
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i1.67

This study aims to analyze the influence of product quality, promotion and design on purchasing decisions for Yamaha Nmax motorcycle products and analyze the variables that have the most dominant influence on purchasing decisions for Yamaha Nmax motorcycle products in the community in the Medan City. From the results of the classical assumption analysis, the normality test with the Kolmogorov-Smirnov was obtained significantly greater than 0.05, which means that the data distribution is normal. Multicollinearity test obtained VIF and Tolerance values that are close to one so that it can be concluded that the regression model has no multicollinearity problem, while the heteroscedasticity test using the Glejser method states there is no problem. Based on the results of multiple linear regression analysis from the t test, it was found that partially product quality had a significant effect on purchasing decisions for Yamaha Nmax motorcycle products, while promotion and design had a significant effect on the 5% level. From the results of the F test that simultaneously product quality, promotion and design have a significant effect on purchasing decisions for Yamaha Nmax motorcycle products where the value of F count > F table . Product quality has the most dominant influence on purchasing decisions for Yamaha Nmax motorcycle products. The R square value is 0.255, which means that the dependent variable can be explained by the independent variable by 25.5% while the remaining 74.5% is explained by other variables outside the model.

Socializing the Use of Social Application Media in the Covid-19 Season Supporting the Activities of Hasanuddin Medan Helvetia Elementary School Teachers Atika Aini Nasution; Baginda Harahap; Raflis, Raflis
Abdimas Paspama Vol. 1 No. 02 (2023): Abdimas Paspama, June 2023
Publisher : Abdimas Paspama

Show Abstract | Download Original | Original Source | Check in Google Scholar

Technology is very important in today's life, especially in the health system. Many medical equipment has been discovered that has a digital system, the aim of which is to make the work of doctors and nurses easier in treating patients. The world is currently faced with the problem of viruses that attack human health. The preventive solution that can be done as early as possible is to wear a mask, keep your distance, and maintain your health and wash your hands frequently. This is done so that bacteria and viruses are not transmitted from one person to another. Communication using WhatsApp is still not supported video conferencing for a participant capacity of up to hundreds of people, therefore we provide socialization on the use of video conferencing via internet-based applications. Thus, the Battuta University service team felt the need to conduct outreach in using more interactive applications to support long-distance communication for Hasanuddin Elementary School teachers. The results of community service achieved are that Hasanuddin Elementary School teachers are able to apply all applications that support holding open and closed meetings given the distance between teachers. It is hoped that the results of this counseling can support communication activities that are not limited in number or regional conditions.

Counseling Regarding The Use Of Social Media As An Entrepreneurship Opportunity Among Secondary School Students At MMA UISU Medan Vocational School Atika Aini Nasution; M. Asyari Syahab; Rusli Efendi Damanik; Rianto, Rianto; Baginda Harahap
Abdimas Paspama Vol. 3 No. 01 (2024): Abdimas Paspama, December 2024
Publisher : Abdimas Paspama

Show Abstract | Download Original | Original Source | Check in Google Scholar

Opportunities to run an online business are increasingly opening up, not only for business people, all levels of society can take advantage of this opportunity. Online shopping makes it easier for consumers to shop without spending time and energy. People can take advantage of social media in entrepreneurial activities. Social media has become an interactive marketing tool or tool, a service for building communication with customers and potential customers, as well as a tool for selling and buying products online. Providing exposure regarding counseling on the use of social media as an entrepreneurial opportunity among high school students at SMK MMA UISU Medan .The methods or ways of solving problems used in carrying out this community service are through training/counseling, discussions, and simple application practices regarding social media and entrepreneurship. Before the activity is carried out, the following preparations are made: Carrying out internal activities with the school principal to obtain permission to carry out community service activities. Preparing tools and materials for the presentation of an explanation regarding the use of social media as an entrepreneurial opportunity among high school students at SMK MMA UISU Medan. Determine the place, time and duration of community service activities. The service activities took place on January 11 2022, at SMK MMA UISU Medan. It is hoped that this activity will be useful for students of SMK MMA UISU Medan so that they are able to instill an entrepreneurial spirit and can use social media wisely and be able to take advantage of the opportunities that exist around them, so that it is very helpful in opening up employment opportunities and improving a better standard of living.

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