Claim Missing Document
Check
Articles

Found 6 Documents
Search

Pengaruh E-Commerce dan Kualitas Sumber Daya Manusia Terhadap Kinerja Keuangan UMKM Rika Surianto Zalukhu; Rapat Piter Sony Hutauruk; Daniel Collyn; Suci Etri Jayanti. S; Murbanto Sinaga; Sri Winda Hardiyanti Damanik
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 1 (2024): Januari : MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i1.442

Abstract

Currently, many MSMEs are struggling to develop even though they are the backbone of the Indonesian economy. On the other hand, improving the sustainable financial performance of MSMEs is believed to be one of the main keys for MSMEs to upgrade and survive. Therefore, this study aims to analyze the effect of e-commerce and human resource quality on the financial performance of MSMEs. This research was conducted on 38,343 MSME players registered in the SIMDAKOP UMKM application in Medan City in 2022. The research sample amounted to 100 people selected using simple random sampling technique. The type of data used is primary data. The data was collected using a questionnaire distributed to selected respondents. The research data were analyzed using multiple linear regression analysis method with SPSS 26 software. The results of the analysis show that e-commerce has a positive and significant effect on financial performance of MSMEs. HR quality also has a positive and significant effect on financial performance of MSMEs. E-commerce and HR quality simultaneously have a significant effect on the financial performance of MSMEs. The implication of this research is a guideline for MSMEs in making business strategy decisions to ensure sustainable financial performance of MSMEs, which will help MSMEs to upgrade and survive in competition.
Pengaruh Budaya Organisasi, Motivasi Kerja dan Disiplin Kerja Terhadap Kinerja Guru MA AL-WASHLIYAH Kota Tebing Tinggi Muhammad Reyza; Muhammad Farhan Daffazha Rangkuti; Suci Etri Jayanti. S; Cia Cai Cen
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.9217

Abstract

This study was conducted with the aim of evaluating the influence of organizational culture, work motivation and work discipline on the performance of teachers at Ma Al-Washliyah Tebingtinggi City. The number of respondents in this study was 34 people. In this study, the sampling technique used was Total Sampling, total sampling is a sample determination technique when all members of the population are used as samples. Data analysis in this study is a quantitative analysis using the Statistical Program of Partial Science (SPSS) software method which is used for the data calculation process. The results of the study show that: Organizational Culture does not affect teacher performance. Work motivation does not affect teacher performance. Work discipline does not affect teacher performance. Organizational Culture, Work Motivation and Work Discipline do not affect teacher performance.
Analisis Pilihan Konsumen Terhadap Barang Substitusi dan Komplementer Murbanto Sinaga; Rika Surianto Zalukhu; Rapat Piter Sony Hutauruk; Daniel Collyn; Suci Etri Jayanti. S; Sri Winda Hardiyanti Damanik; Yomeini Margareth
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 4 (2024): November: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i4.725

Abstract

This study aims to analyze consumer behavior in choosing substitute and complementary goods. The research was conducted on consumers in traditional markets, namely Petisah Market and Simpang Limun Market, as well as modern markets, namely Sun Plaza and Plaza Medan Fair in Medan City. The research sample consisted of 200 respondents selected using a purposive sampling method. The primary research instrument was a structured questionnaire designed with a five-point Likert scale to measure respondents' perceptions of factors influencing their choices, such as the price of goods. The data were analyzed using both quantitative and qualitative approaches. Quantitative analysis involved descriptive statistics to describe the characteristics of respondents and data distribution. The analysis results indicate that consumers tend to choose substitute goods when the price of primary goods increases. Furthermore, price significantly influences purchasing decisions for both substitute and complementary goods. Consumers are more sensitive to price changes in substitute goods due to their tendency to seek cheaper alternatives. In contrast, for complementary goods, an increase in the price of primary goods tends to reduce the demand for complementary goods, as they are often used together. The implications of this study suggest that appropriate pricing strategies can optimize the demand for substitute goods, while careful consideration is needed when setting prices for complementary goods.
THE INFLUENCE OF POSITION PROMOTIONS AND TRAINING ON EMPLOYEE LOYALTY IN PT. SUMBER ALFARIA TRIJAYA TBK TEBING TINGGI BRANCH WITHJOB SATISFACTION AS A VARIABLE INTERVENING Sri Winda Hardiyanti. Damanik; Suci Etri Jayanti. S; Fikri Haikal Siregar
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 4 (2024): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i4.1752

Abstract

This study aims to determine the effect of promotion and training on employee loyalty with job satisfaction as an intervention variable. This type of research is quantitative. This study uses data collection methods through questionnaires. The sample used in this study were 83 respondents using the non-probability sampling method. The test tools used in this study were the research instrument test, classical assumption test, hypothesis testing and path analysis using SPSS 25 software. The results showed that job promotion had a significant effect on job satisfaction. Training has a significant effect on job satisfaction. Promotion has a significant effect on employee loyalty. Training has a significant effect on employee loyalty. work goals have no significant effect on employee loyalty. work objectives are not able to mediate the relationship between job promotion and employee loyalty. work objectives are not able to mediate the relationship between training and employee loyalty.
THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE INFLUENCE OF PERCEIVED PRODUCT QUALITY AND BRAND IMAGE ON REPURCHASE DECISIONS AT ROMA TOP TEBING TINGGI Sarwoto; Buaya, Nurhafizah; Hartanto, Bobby; Suci Etri Jayanti. S; Fitrianingsih
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 1 (2024): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i1.1359

Abstract

The purpose of this research is to know the Influence of Perceived Quality Product And Brand Image On Repruchasing Decisions Through Customer Satisifications As Variabel Intervening At Roma Top Tebing Tinggi. This research was doing at Roma Top’s customer. The research was Descriptive and quantitative methods of data analysis. Sampling techniques used accidental sampling to decide 95 respondents. Data collection uses atechniques questionnaire. Data analysis methods using Structural Equation Model (SEM) based Partial Least Square (PLS 3.0). The result from Smart PLS 3.0 at this research : 1) Perceived Quality Product has a significant influence on Customer Satisfication. 2) Brand Image has a significant influence on Customer Satisfication. 3) Perceived Quality Product does not have significant influence on Repurchasing Decisions. 4) Brand Image has a significant influence on Repurchasing Decisions. 5) Customer Satisfications does not have a significant influence on Repurchasing Decisions. 6) Perceived Quality Product does not have a significant influence on Repurchasing Decisions through Customer Satisfication. 7) Brand Image does not have a significant influence on Repurchasing Decisions through Customer Satisfication
Analisis Pengaruh Organizational Citizenship Behavior Dan Komitmen Organisasi Terhadap Kinerja Karyawan Pada PT. Sumber Karindo Sakti Siregar, Jansen Alanuari; Suci Etri Jayanti. S
Management And Business Progress Vol. 1 No. 2 (2022): Management and Business Progress Edisi Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v1i2.46

Abstract

The research objective that researchers are currently conducting is to analyze and find out how much Organizational Citizenship Behavior (X1) and Organizational Commitment (X2) have an impact on Employee Performance (Y) at PT. Sumber Karindo Sakti either partially or simultaneously. The method of determining the sample size using the slovin formula as many as 68 samples, namely employees of PT. Sumber Karindo Sakti is a casual daily worker. From the processed data, it is clear that hypothesis 1 is accepted, which means that the Organizational Citizenship Behavior variable (X1) has an influence on Employee Performance (Y), hypothesis 2 is rejected, which means that the Organizational Commitment variable (X2) has no effect on Employee Performance (Y), and hypothesis 3 is accepted, which means that the Organizational Citizenship Behavior (X1) and Organizational Commitment (X2) variables have a simultaneous effect on the Employee Performance variable (Y).