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PENINGKATAN LITERASI INVESTASI PADA MASYARAKAT KELURAHAN BANDARSONO Haya Haratikka; M.Alang Khairunnizar; Imelda Mardayanti; Deddy Dwi Arseto; Yenni Arfah; Didik Gunawan; Sarwoto; Ari Syahputra
Jurnal Umum Pengabdian Masyarakat Vol 1 No 1 (2022): Jurnal Umum Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Cahaya Budaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Investasi kini menjadi popular dikalangan masyarakat Indonesia. Dari yang muda hingga orangtua kini mulai menyukai kegiatan investasi karena dianggap mampu menambah jumlah uang dalam tempo yang tidak begitu lama. Investasi digambarkan bisa menjadi sarana masyarakat membantu negara dalam membangun negara. Tidak sedikit masyarakat yang tergiur untuk menginvestasikan uangnya dengan gambaran semakin banyak dan semakin lama uang yang diinvestasikan maka akan semakin bertambah pula jumlah nominalnya. Kurangnya pengetahuan masyarakat umum tentang investasi, semakin menambah pertumbuhan investasi bodong dan semakin banyak masyarakat yang menjadi korban investasi bodong ini. Melalui kegiatan PKM STIE Bina Karya bekerja sama dengan BEI Perwakilan Sumatera Utara diharapkan mampu membekali masyarakat umum tentang literasi investasi agar lebih berhati hati lagi dengan kegiatan investasi yang marak di kalangan masyarakat. Dan membuat para influencer-influencer bodong jera untuk melanjutkan kegiatan ilegalnya.

PENGARUH KUALITAS LAYANAN PENGIRIMAN TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PENGGUNA LAYANAN EKSPEDISI SHOPEE EXPRESS) Dirgantini, Devi; Sarwoto
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol. 18 No. 1 (2025): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v18i1.245

This study aims to evaluate the impact of delivery service quality (order condition, information quality, and personal contact quality) on customer loyalty. The research focuses on users of Shopee Express delivery services in West Java. The convenience sampling technique was used in this study. A total of 99 respondents participated in the survey through online questionnaires. The collected data were analyzed using structural equation modeling (SEM) with partial least squares (PLS) method. The results indicate that delivery service quality (information quality and personal contact quality) has a positive impact on customer loyalty. However, order condition does not have a positive impact on customer loyalty. This research provides important insights for stakeholders to improve delivery service quality in the future.

Komoditifikasi Budaya pada Pemberdayaan Masyarakat Desa Bagor Kecamatan Miri-Sragen Melalui Event Budaya Grebeg Klobot Sarjiyanto; Sarwoto; Ma'Arif, Miftachul; Wahyudi, Lilik; Atmaji
Jurnal Pemberdayaan Ekonomi dan Masyarakat Vol. 2 No. 3 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jpem.v2i3.792

Tujuan pengabdian kepada masyarakat adalah pemberdayaan Desa Bagor yang strategis karena desa ini terletak diantara tiga kawasan berlian wisata Sragen (Gunung Kemukus, Gedung Ombo dan Museum Sangiran). Hal ini tentunya merupakan suatu keberuntungan bagi masyarakat di Desa Bagor, karena berpotensi menjadi desa yang potensial untuk dikembangkan sebagai destinasi wisata di Kabupaten Sragen. Metode pemberdayaan dirancang dalam 3 pendekatan kegiatan; menggali kearifan lokal budaya pertanian jagung sebagai ikon pariwisata, dengan menciptakan berbagai atribut pariwisata bersumber dan berbahan dasar dari jagung. Merancang event budaya yang dapat dikomoditifikasi; yaitu membuat gunungan dari hasil olahan tanaman jagung dan kemudian menciptakan event budaya festival gunungan antar kelompok tani jagung se Desa Bagor. Puncak kegiatan adalah membuat kegiatan event budaya “Grebeg Klobot”. Budaya sebagai agen perubahan melaui penciptaan event budaya “Grebeg Globot” yang diselenggarakan sebagai agenda tahunan di Desa Wisata Bagor Miri-Sragen sebagai komoditifikasi budaya. Hasil pengabdian menunjukkan komoditifikasi budaya dapat menjadi daya tarik yang efektif. Penyelenggaran “Grebeg Klobot” dipilih sebagai event budaya terbukti mampu menjadi salah satu upaya untuk menjaga keberlangsungan keberadaan Desa Wisata Bagor Miri-Sragen yang secara langsung berkontribusi terhadap peningkatan kesejahteraan masyarakat.

Efek Iklan Dan Kesadaran Merek Terhadap Citra Merek Serta Implikasinya Pada Loyalitas Pelanggan Followers Instagram Lemonilo Dita Triana; Winggi Tria Cahya; Sarwoto; Indra Welly Arifin
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17298

This study aims to determine the Effect of Advertising and Brand Awareness on Brand Image and Its Implications on Customer Loyalty of Lemonilo Instagram Followers. The analysis method used in this study is using instrument tests, namely validity and reliability tests. Classic assumption tests, namely normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, determination coefficient analysis (R2), hypothesis tests, namely T tests and Path Analysis. The results of the study indicate that Advertising Affects Lemonilo Brand Image, Brand Awareness Affects Lemonilo Brand Image, Advertising Does Not Affect Lemonilo Customer Loyalty, Brand Awareness Does Not Affect Lemonilo Customer Loyalty, Brand Image Affects Lemonilo Customer Loyalty, Advertising Affects Lemonilo Customer Loyalty With Brand Image as an Intervening Variable, Brand Awareness Affects Lemonilo Customer Loyalty With Brand Image as an Intervening Variable.

THE INFLUENCE OF BRAND IMAGE AND TASTE ON PRICE PERCEPTION AND ITS IMPLICATIONS ON CUSTOMER LOYALTY AT INDIA RESTAURANT, TEBING TINGGI Alfina Yusra; Hanna Sajidah Sinaga; Sarwoto; Imelda Mardayanti
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.845

This study aims to analyze the effect of Brand Image (X1) and Taste (X2) on Customer Loyalty (Y), both directly and through Price Perception (Z) as a mediating variable, on Indian restaurant customers. This study was conducted for 2 months starting from February-April 2025. The method used in this study is a quantitative approach with path analysis techniques. Primary data were collected by distributing questionnaires to Indian Restaurant customers, with a total of 80 respondents, which were obtained using the Slovin formula with a margin of error of 5%. Data collection using a questionnaire using a google form. Based on the results of the calculation using bootstapping, the R2 value of the price perception variable is 0.518, which means that price perception is influenced by brand image and taste by 51.8% or in other words, the contribution of brand image and taste is 51.8% while the remaining 48.2% is the contribution of other variables not discussed in this study such as price references, product quality, brand trust and others. then it is known that the R2 value of the customer loyalty variable is 0.174 which means that customer loyalty is influenced by brand image and taste by 17.4% or in other words the contribution of brand image and taste is 17.4% while the remaining 82.6% is the contribution of other variables.

PERFORMANCE MEDIATION ON THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND ORGANIZATIONAL COMMITMENT ON TEACHER CAREER DEVELOPMENT STATE JUNIOR HIGH SCHOOL OF SERDANG REGENCY, BEDAGAI Irham Lubis; Ivana Supi Al’amudi; Sarwoto; Willy Cahyadi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3523

abstract

Analisis Pengaruh Digitalisasi Terhadap Kepuasan Kerja dan Implikasinya pada Kinerja Pegawai di Dinas Komunikasi dan Informatika Kabupaten Serdang Bedagai M Dian Andika; Andy Wijaya Hasibuan; Cia Cai Cen; Sarwoto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.9541

This study aims to analyze the influence of digitalization on job satisfaction and its implications for employee performance at the Communication and Informatics Office of Serdang Bedagai Regency. The sample in this study was 40 employees. The data analysis method used was the Structural Equation Model (SEM) based on Partial Least Squares (PLS). The analysis was conducted in three stages: the measurement model (outer model), the structural model (inner model), and hypothesis testing. The outer model was used to test the validity and reliability of indicators against latent variables. The inner model was used to examine the relationships between latent variables through the R² values. Hypothesis testing was conducted using a t-test to determine the significance of direct and indirect influences between variables. The results showed that digitalization significantly influenced job satisfaction and employee performance, but job satisfaction did not influence employee performance and was unable to mediate the relationship between digitalization and employee performance.

Analisis Pengaruh Digitalisasi Terhadap Kepuasan Kerja dan Implikasinya pada Kinerja Pegawai di Dinas Komunikasi dan Informatika Kabupaten Serdang Bedagai M Dian Andika; Andy Wijaya Hasibuan; Cia Cai Cen; Sarwoto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.9541

This study aims to analyze the influence of digitalization on job satisfaction and its implications for employee performance at the Communication and Informatics Office of Serdang Bedagai Regency. The sample in this study was 40 employees. The data analysis method used was the Structural Equation Model (SEM) based on Partial Least Squares (PLS). The analysis was conducted in three stages: the measurement model (outer model), the structural model (inner model), and hypothesis testing. The outer model was used to test the validity and reliability of indicators against latent variables. The inner model was used to examine the relationships between latent variables through the R² values. Hypothesis testing was conducted using a t-test to determine the significance of direct and indirect influences between variables. The results showed that digitalization significantly influenced job satisfaction and employee performance, but job satisfaction did not influence employee performance and was unable to mediate the relationship between digitalization and employee performance.

Pengaruh Citra Merek Terhadap Keputusan Pembelian KFC Ramayana Dengan Kepercayaan Merek SebagaiVariabel Intervening : Studi Kasus Pada Pelanggan KFC Ramayana Di Kota Tebing Tinggi Rahayu, Kiki; Sarwoto
Economic Development Progress Vol. 2 No. 1 (2023): Economic Development Progress Edisi Juni 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v2i1.87

This study aims to determine "the influence of brand image on purchasing decisions with brand trust as an intervening variable (T-shirt Study on KFC Ramayana Customers in Tebing Tinggi City)". The type of research used in this research is explanatory research. The population in this study were all consumers who had consumed KFC Ramayanan in Tebing Tinggi City. In determining the sample used the Slovin formula. Sampling using non-probability sampling technique. Samples were taken as many as 90 respondents. The analysis tool in this study uses the help of the SEM analysis program with Smart PLS 3.0 software. Based on the results of the study showed that: 1). Brand Image (X) has an effect on Brand Trust (Z), 2). Brand Image Variable (X) has an effect on Purchase Decision (Y), 3). Brand Trust Variable (Z) has an effect on Purchase Decision (Y), 4). Brand Image Variable (X) has an effect on Purchase Decision (Y) with Brand Trust (Z) as Intervening Variable.

THE EFFECT OF ADVERTISING ON TELEVISION MEDIA, REPUTATION, INFORMATION QUALITY ON PURCHASE INTEREST IN TOKOPEDIA (STUDY ON TOKOPEDIA CONSUMERS IN TEBING HIGH) Sri Winda Hardiyanti Damanik; Fitrianingsih; Sarwoto; Indah Permata Sari
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.957

The television media advertising variable (X1) has a positive and significant effect on the purchase intention variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that television media advertising is one of the determining factors that influence consumer buying interest. the better the television media advertising used by the company, the more interest in buying it will increase in consumers. The reputation variable (X2) has a positive and significant effect on the purchase intention variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that reputation is one of the determining factors that influence consumer buying interest. The better the company's reputation, the more consumers' buying interest will increase. The information quality variable (X3) has no effect on the buying interest variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that the quality of information is not the main factor that determines consumer buying interest. Information quality is not a variable that influences the level of consumer buying interest. Television media advertising variables (X1), reputation (X2) and quality of information (X3) simultaneously influence purchase intention (Y) among Tokopedia consumers in Tebing Tinggi. meaning that if advertisements on television media, reputation, quality of information get better then consumer buying interest will be higher and this applies if the three independent variables are good/high.

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