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Revenge Tourism: Strategy To Increase The Number Of Tourist To Mount Bromo After The Fire Uhai, Sabalius; Indriani, Novita; Darmiati, Made; Diwyarthi, Santi; Putri, Nia Rifanda
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6228

Abstract

This research aims to determine (1) the decline in tourist visits and government losses after the Bromo fire; and (2) revenge tourism as a strategy to increase the number of tourists to Mount Bromo after the fire. This research is qualitative-descriptive research. This research uses SWOT analysis. The results of this research show that (1) the level of tourist arrivals in the Mount Bromo area after the fire was around 40-60 percent of the total quota prepared, plus state losses due to the fire reached 89.7 billion which was calculated based on the number of visits, ticket prices, fees and length of closing time; and (2) the idea of a revenge tourism strategy can be a reference for returning enthusiasm for tourism to Mount Bromo after the fire. The strategy to increase tourists used includes the SO strategy through publication planning to convince tourists that the Mount Bromo area is safe and ready to visit, the WO strategy by displaying the image of 'safe travel' for visiting tourists, the ST strategy through government collaboration with the private sector to support sustainable Bromo tourism, and the WT strategy by providing education to tourism managers.
PENGARUH ECO ENZYME UNTUK MENDUKUNG KEBERLANGSUNGAN ECO INDUSTRY Putri, Nia Rifanda; Cahyono, Ari Nugroho; Rioma , Muhammad; Rahmawan, Arif
WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Wijayakusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56681/wikuacitya.v4i1.319

Abstract

Pengelolaan limbah buah dan sayur menjadi masalah besar dalam konteks keberlanjutan lingkungan, terutama di daerah perkotaan. Limbah organik yang sering kali dibuang sembarangan sebenarnya dapat dimanfaatkan sebagai bahan baku untuk menghasilkan produk yang bermanfaat, salah satunya adalah eco-enzyme. Tujuan dari kegiatan pengabdian masyarakat ini adalah untuk memperkenalkan teknologi pengolahan limbah buah dan sayur menjadi eco-enzyme, yang selanjutnya dapat dimanfaatkan sebagai pupuk organik yang mendukung kesuburan tanah dan keberlanjutan eco-industry. Kegiatan pelatihan diikuti oleh 25 anggota Pengurus Cabang Nasyiatul Aisyiyah (PCNA) Kecamatan Kaliwungu, yang berlangsung selama satu hari penuh. Melalui pelatihan ini, peserta diberikan pemahaman mengenai pentingnya pengelolaan limbah organik serta langkah-langkah praktis dalam pembuatan eco-enzyme. Hasil dari kegiatan ini menunjukkan bahwa limbah buah dan sayur dapat diolah menjadi eco-enzyme yang efektif, yang dapat digunakan untuk meningkatkan kualitas tanah dan mendukung praktik pertanian yang lebih ramah lingkungan. Dengan memanfaatkan eco-enzyme, masyarakat tidak hanya mengurangi volume limbah, tetapi juga berkontribusi pada pengembangan eco-industry yang berkelanjutan. Program pelatihan ini memberikan dampak positif terhadap kesadaran lingkungan dan pemberdayaan masyarakat dalam menciptakan ekosistem yang lebih berkelanjutan.
PERAN PEREMPUAN DALAM PERBERDAYAAN UMKM MELALUI DIGITALISASI Putri, Nia Rifanda; Latifah; Mustajirin , Jarul; Cahyono, Ari Nugroho
WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Wijayakusuma Purwokerto

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Abstract

Pemberdayaan perempuan dalam sektor Usaha Mikro,Kecil, dan Menengah (UMKM) melalui digitalisasi telah menjadi salah satu solusi untuk meningkatkan daya saing dan keberlanjutan usaha di era teknologi informasi. Di Kecamatan Boja, Kabupaten Kendal, perempuan pelaku Usaha Mikro,Kecil, dan Menengah (UMKM) menghadapi tantangan dalam pemasaran produk dan penggunaan teknologi digital untuk memperluas jangkauan pasar. Oleh karena itu, program pengabdian masyarakat ini bertujuan untuk meningkatkan keterampilan digital perempuan Usaha Mikro,Kecil, dan Menengah (UMKM) melalui pelatihan penggunaan media sosial dan platform e-commerce. Metode pelaksanaan melibatkan pemetaan kebutuhan, pelatihan digital, serta pendampingan berkelanjutan untuk memastikan implementasi yang efektif. Hasil dari program ini menunjukkan peningkatan signifikan dalam keterampilan pemasaran digital peserta, dengan banyak di antaranya mulai mengelola media sosial dan toko online secara mandiri. Meskipun terdapat kendala terkait infrastruktur internet dan multitasking, pendampingan yang intensif berhasil membantu peserta mengatasi masalah tersebut dan meningkatkan visibilitas produk mereka. Program ini berhasil memberdayakan perempuan pelaku UMKM dan dapat dijadikan model pemberdayaan digital untuk pengembangan ekonomi lokal di daerah lain.
Analysis of Digital Marketing Strategy Optimization to Enhance the Competitiveness of Food Sector MSMEs Putri, Nia Rifanda; Cahyono, Ari Nugroho; Islamiyati, Dian
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3182

Abstract

This study aims to analyze the influence of digital marketing strategies and optimization on the competitiveness of food sector MSMEs, as well as to examine the role of optimization as a moderating variable. The research employed a descriptive quantitative method with a sample of 101 respondents who are food sector MSME actors. Data were collected through questionnaires and analyzed using SPSS with classical assumption tests, multiple regression, F-test, t-test, and coefficient of determination (R²). The findings indicate that digital marketing strategies have a significant positive effect on MSME competitiveness, and optimization also significantly influences competitiveness. Furthermore, optimization moderates the relationship between digital marketing strategies and MSME competitiveness, where the effect of digital strategies becomes stronger when accompanied by effective business optimization. This study concludes that the combination of digital marketing strategies and optimization is a key factor in enhancing the competitiveness of food sector MSMEs.
The Impact of Corporate Governance and Capital Structure on the Financial Performance of Public Companies: Dampak Tata Kelola dan Struktur Modal terhadap Kinerja Keuangan Perusahaan BUMN yang Terdaftar di BEI Islamiyati, Dian; Cahyono, Ari Nugroho; Putri, Nia Rifanda
Prosiding University Research Colloquium Proceeding of The 18th University Research Colloquium 2023: Bidang Sosial, Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

The aim of this research is to examine the impact of governance and capital structure on company performance. The population of this research is state-owned companies listed on the Indonesian Stock Exchange during 2019-2022. The sample for this research consisted of 76 samples using the purposive sampling method. The results of hypothesis testing with Smart PLS show that corporate governance variables and capital structure variables have an effect on company performance.
Analysis of the Inspectorate's Role in Resolving Audit Findings Using the Fraud Triangle Concept: Analisis Peran Inspektorat Dalam Menyelesaikan Temuan Audit Menggunakan Konsep Fraud Triangle Cahyono, Ari Nugroho; Putri, Nia Rifanda; Islamiyati, Dian
Prosiding University Research Colloquium Proceeding of The 18th University Research Colloquium 2023: Bidang Sosial, Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

The function of the inspectorate as an internal auditor will be very important in detecting fraud and resolving fraud so that corruption can be prevented. This study aims to analyze the audit process carried out by the DIY Inspectorate in detecting fraud to resolve one of the audit findings and then analyze the case using the fraud triangle theory. The research was conducted at the DIY Inspectorate with a case finding on UPTD in 2017. The method used in this research is descriptive qualitative research with data collection techniques using interviews, and document analysis. In this study, the data validity test will use triangulation procedures, member cheking and data reliability. The first result of this study is that the DIY Inspectorate audit process begins with a routine inspection, then the auditor finds fraud through interviews with UPTD employees. The case is followed up by holding a case expose and formulating a solution to the case. The case was then resolved by the UPTD and the DIY Inspectorate. The second research result is a case analysis using the fraud triangle, case pressure because the vendor owner ordered employees not to pay the employment BPJS deposit. The opportunity occurred because the UPTD did not routinely check the employment BPJS payments of vendor employees. The rationalization in this case is that the vendor wants to get more profit than the employment BPJS money that should be paid.
Analisis Pengaruh Citra Destinasi Wisata, Social Media Marketing dan Fasilitas Wisata terhadap Minat Mengunjungi Wisata di Indonesia Nia Rifanda Putri; Fauza Afni; Asep Supriadi; Fina Amalia Masri; Edi Rahmat Taufik
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4179

Abstract

The development of tourism in Indonesia is currently increasingly rapid. The development of the tourism sector provides benefits to many parties, including government, society and the private sector. This is because tourism is a sector that is considered profitable to develop as a promising asset for the surrounding community and the government. This research is quantitative research. This research aims to determine the destination image, social media marketing and tourist facilities that influence interest in visiting tourism in Indonesia. The population and sample in this research were tourist visitors spread across Indonesia and there were 150 respondents. Analysis techniques using SPSS. The results of this research have found that destination image, social media marketing and tourist facilities influence interest in visiting tourism in Indonesia.
Peran Kualitas Pelayanan dalam Meningkatkan Kepuasan Konsumen Pemesanan Tiket Kereta Api Jarak Jauh Melalui Aplikasi KAI Access Ditinjau dari Perspektif Marketing Syariah Nia Rifanda Putri; Teguh Lesmana; Eva Yuniarti Utami; Musran Munizu; Nersiwad
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.4181

Abstract

In this modern era, all fields are required to move faster so time is considered very valuable in this era. Therefore, transportation as a tool used by humans to travel is also required to be improved so that it can be faster and more comfortable. The aim of this research is to find out whether service quality influences consumer satisfaction when ordering long-distance train tickets via the KAI Access application. The data collection method used in this research is by using a questionnaire, which is a data collection technique that is carried out by giving a set of questions or statements to consumers or users of the KAI Access application. The data analysis method in this research uses descriptive analysis, simple regression and coefficient of determination. The research results show that service quality has a significant effect on consumer satisfaction when ordering train tickets via the KAI Access application. This is known from the results of the t test where the t count of 9.017 is greater than the t table value of 1.984 or can be seen from the significant value of 0.000 < 0.05.
Strategi Pemasaran Digital untuk UMKM di Era Digital Ainil Mardiah; Sunarni; Nia Rifanda Putri; Mohammad Gifari Sono; Johni Eka Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.5791

Abstract

In this modern era, the development of the industrial and business world is growing rapidly. This causes business owners to have to compete with tight competition. One of the problems that makes the competitiveness of MSMEs still low is the limited ability of business actors in marketing. The research method used in the Digital Marketing Strategy study for MSMEs in the Digital Era is a qualitative method. This research was conducted through a series of qualitative interviews with MSME actors. The results of the study show that MSME actors who implement digital marketing get higher sales. Therefore, digital marketing strategies can be an effective solution for MSMEs in increasing their sales. In addition, this article also states that marketing strategies in the digital era are not only aimed at achieving sales targets, but also to increase awareness and branding of the business itself.
Penguatan Kapasitas Perempuan Umkm Pangan Melalui Pelatihan Pemasaran Digital Berbasis Media Sosial Putri, Nia Rifanda; Ari Nugroho Cahyono
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.18138

Abstract

Perempuan pelaku UMKM pangan di Kabupaten Kendal memiliki peran strategis dalam mendukung ketahanan ekonomi keluarga dan pembangunan ekonomi lokal. Namun, masih banyak di antara mereka yang menghadapi keterbatasan dalam memanfaatkan media sosial sebagai sarana pemasaran untuk memperluas jangkauan pasar dan meningkatkan daya saing produk. Program pengabdian kepada masyarakat ini dilaksanakan sebagai upaya untuk menguatkan kapasitas perempuan UMKM pangan melalui pelatihan dan pendampingan pemasaran digital berbasis media sosial. Kegiatan dilakukan secara bertahap, dimulai dengan sosialisasi dan pemetaan kebutuhan peserta, dilanjutkan dengan pelatihan pemanfaatan media sosial (WhatsApp Business, Instagram, dan Facebook), pembuatan konten promosi sederhana, hingga pendampingan intensif dalam pengelolaan akun bisnis. Hasil kegiatan menunjukkan adanya peningkatan keterampilan teknis peserta dalam membuat akun bisnis, mengelola konten promosi, serta memanfaatkan fitur interaktif untuk berkomunikasi dengan konsumen. Selain itu, program ini juga berdampak positif terhadap peningkatan rasa percaya diri dan kemandirian perempuan dalam mengelola usaha secara digital. Keberhasilan program ini dapat menjadi model yang dapat direplikasi di daerah lain dengan dukungan pendampingan berkelanjutan dan infrastruktur teknologi yang memadai. Kata Kunci: Penguatan Kapasitas; Perempuan; UMKM Pangan; Pemasaran Digital; Media Sosial