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All Journal Jurnal Riset Ekonomi dan Bisnis RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Budimas : Jurnal Pengabdian Masyarakat Prosiding University Research Colloquium Amkop Management Accounting Review (AMAR) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Nia Rifanda Putri
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Strategi Pemasaran Digital untuk UMKM di Era Digital Ainil Mardiah; Sunarni; Nia Rifanda Putri; Mohammad Gifari Sono; Johni Eka Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.5791

Abstract

In this modern era, the development of the industrial and business world is growing rapidly. This causes business owners to have to compete with tight competition. One of the problems that makes the competitiveness of MSMEs still low is the limited ability of business actors in marketing. The research method used in the Digital Marketing Strategy study for MSMEs in the Digital Era is a qualitative method. This research was conducted through a series of qualitative interviews with MSME actors. The results of the study show that MSME actors who implement digital marketing get higher sales. Therefore, digital marketing strategies can be an effective solution for MSMEs in increasing their sales. In addition, this article also states that marketing strategies in the digital era are not only aimed at achieving sales targets, but also to increase awareness and branding of the business itself.
Analisis Pengaruh Citra Destinasi Wisata, Social Media Marketing dan Fasilitas Wisata terhadap Minat Mengunjungi Wisata di Indonesia Nia Rifanda Putri; Fauza Afni; Asep Supriadi; Fina Amalia Masri; Edi Rahmat Taufik
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4179

Abstract

The development of tourism in Indonesia is currently increasingly rapid. The development of the tourism sector provides benefits to many parties, including government, society and the private sector. This is because tourism is a sector that is considered profitable to develop as a promising asset for the surrounding community and the government. This research is quantitative research. This research aims to determine the destination image, social media marketing and tourist facilities that influence interest in visiting tourism in Indonesia. The population and sample in this research were tourist visitors spread across Indonesia and there were 150 respondents. Analysis techniques using SPSS. The results of this research have found that destination image, social media marketing and tourist facilities influence interest in visiting tourism in Indonesia.
Peran Kualitas Pelayanan dalam Meningkatkan Kepuasan Konsumen Pemesanan Tiket Kereta Api Jarak Jauh Melalui Aplikasi KAI Access Ditinjau dari Perspektif Marketing Syariah Nia Rifanda Putri; Teguh Lesmana; Eva Yuniarti Utami; Musran Munizu; Nersiwad
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.4181

Abstract

In this modern era, all fields are required to move faster so time is considered very valuable in this era. Therefore, transportation as a tool used by humans to travel is also required to be improved so that it can be faster and more comfortable. The aim of this research is to find out whether service quality influences consumer satisfaction when ordering long-distance train tickets via the KAI Access application. The data collection method used in this research is by using a questionnaire, which is a data collection technique that is carried out by giving a set of questions or statements to consumers or users of the KAI Access application. The data analysis method in this research uses descriptive analysis, simple regression and coefficient of determination. The research results show that service quality has a significant effect on consumer satisfaction when ordering train tickets via the KAI Access application. This is known from the results of the t test where the t count of 9.017 is greater than the t table value of 1.984 or can be seen from the significant value of 0.000 < 0.05.
Strategi Pemasaran Digital untuk UMKM di Era Digital Ainil Mardiah; Sunarni; Nia Rifanda Putri; Mohammad Gifari Sono; Johni Eka Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.5791

Abstract

In this modern era, the development of the industrial and business world is growing rapidly. This causes business owners to have to compete with tight competition. One of the problems that makes the competitiveness of MSMEs still low is the limited ability of business actors in marketing. The research method used in the Digital Marketing Strategy study for MSMEs in the Digital Era is a qualitative method. This research was conducted through a series of qualitative interviews with MSME actors. The results of the study show that MSME actors who implement digital marketing get higher sales. Therefore, digital marketing strategies can be an effective solution for MSMEs in increasing their sales. In addition, this article also states that marketing strategies in the digital era are not only aimed at achieving sales targets, but also to increase awareness and branding of the business itself.
Penguatan Kapasitas Perempuan Umkm Pangan Melalui Pelatihan Pemasaran Digital Berbasis Media Sosial Putri, Nia Rifanda; Ari Nugroho Cahyono
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.18138

Abstract

Perempuan pelaku UMKM pangan di Kabupaten Kendal memiliki peran strategis dalam mendukung ketahanan ekonomi keluarga dan pembangunan ekonomi lokal. Namun, masih banyak di antara mereka yang menghadapi keterbatasan dalam memanfaatkan media sosial sebagai sarana pemasaran untuk memperluas jangkauan pasar dan meningkatkan daya saing produk. Program pengabdian kepada masyarakat ini dilaksanakan sebagai upaya untuk menguatkan kapasitas perempuan UMKM pangan melalui pelatihan dan pendampingan pemasaran digital berbasis media sosial. Kegiatan dilakukan secara bertahap, dimulai dengan sosialisasi dan pemetaan kebutuhan peserta, dilanjutkan dengan pelatihan pemanfaatan media sosial (WhatsApp Business, Instagram, dan Facebook), pembuatan konten promosi sederhana, hingga pendampingan intensif dalam pengelolaan akun bisnis. Hasil kegiatan menunjukkan adanya peningkatan keterampilan teknis peserta dalam membuat akun bisnis, mengelola konten promosi, serta memanfaatkan fitur interaktif untuk berkomunikasi dengan konsumen. Selain itu, program ini juga berdampak positif terhadap peningkatan rasa percaya diri dan kemandirian perempuan dalam mengelola usaha secara digital. Keberhasilan program ini dapat menjadi model yang dapat direplikasi di daerah lain dengan dukungan pendampingan berkelanjutan dan infrastruktur teknologi yang memadai. Kata Kunci: Penguatan Kapasitas; Perempuan; UMKM Pangan; Pemasaran Digital; Media Sosial
Co-Authors Ainil Mardiah Ari Nugroho , Cahyono Ari Nugroho Cahyono Asep Supriadi Cahyono, Ari Nugroho Darmiati, Made Diwyarthi, Santi Edi Rahmat Taufik Eva Yuniarti Utami Fauza Afni Fina Amalia Masri Indriani, Novita Islamiyati, Dian Jarul Mustajirin Johni Eka Putra LATIFAH Mohammad Gifari Sono Musran Munizu Nersiwad Rahmawan, Arif Rioma , Muhammad Sabalius Uhai Sunarni Teguh Lesmana