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All Journal JOURNAL OF APPLIED INFORMATICS AND COMPUTING EL-MAQALAH: Journal of Arabic Language Teaching and Linguistics Edukasia: Jurnal Pendidikan dan Pembelajaran Jurnal Citra Kuliah Kerja Nyata EL-FUSHA Jurnal Citra Kuliah Kerja Nyata
Rochmawati, Nur
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Religion Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Rebranding dan pemasaran digital umkm keripik Mak Parmi di Desa Kepuk Wibowo, Valentino Herlia; Rochmawati, Nur; Rochmanto, Decky; Hafish Nuswantoro, Izzatur
Jurnal Citra Kuliah Kerja Nyata Vol. 3 No. 2 (2025): Jurnal Citra Kuliah Kerja Nyata
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jckkn.v3i2.5268

Abstract

UMKM berperan besar dalam perekonomian nasional, namun masih menghadapi berbagai kendala dalam hal branding dan pemasaran, yang mempengaruhi daya saing produk mereka. Program ini bertujuan untuk meningkatkan daya saing Keripik Mak Parmi melalui rebranding kemasan, pemanfaatan Google Maps sebagai media pemasaran digital, serta pemasangan banner sebagai alat promosi. Melalui pendekatan partisipatif, mahasiswa melakukan pendampingan langsung kepada pelaku UMKM yang mencakup pembuatan logo dan label produk, dokumentasi visual, serta pengelolaan akun media sosial untuk promosi daring. Selain itu, tim juga memberikan edukasi dasar mengenai strategi pemasaran digital dan pentingnya identitas merek. Hasil kegiatan menunjukkan adanya peningkatan kapasitas pelaku UMKM dalam memanfaatkan media digital, serta terbentuknya citra usaha yang lebih profesional. Selain itu, omzet usaha mengalami kenaikan sebesar 18% dalam tiga bulan pertama setelah implementasi. Hasil ini mengonfirmasi bahwa branding dan pemasaran digital dapat meningkatkan daya saing UMKM. Dengan demikian, kegiatan KKN ini tidak hanya memberi manfaat langsung kepada mitra, tetapi juga membuka peluang jangka panjang bagi pengembangan UMKM berbasis teknologi informasi.
Portrait of Arabic Language Activity Model for Students of Al-Amanah Modern Islamic Boarding School, Sidoarjo, Indonesia Rochmawati, Nur; Taufiq, Mirwan Akhmad; Romdlon, Atiq Mohammad; Rady, Mohammed jassim Mohammed
EL-MAQALAH : Journal of Arabic Language Teaching and Linguistics Vol. 6 No. 2 (2025): EL-MAQALAH: Journal of Arabic Language Teaching and Linguistics
Publisher : The Department of Arabic Language Education, Pascasarjana Universitas Islam Negeri Banda Aceh of UIN Ar-Raniry Banda Aceh, Aceh, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/maqalah.v6i2.7740

Abstract

This study aims to identify models of activities that can enhance Arabic language skills at the Al-Amanah Islamic Boarding School. The objective is to explore the types of language activities that strengthen students' Arabic skills and the assessment forms applied at the school. The methodology used is descriptive qualitative, with data collected through in-depth interviews with teachers, language department management, and students proficient in Arabic, along with documentation of the learning materials used. The results show that Arabic language activities at the school include four activities: vocabulary enhancement, speaking skills in daily life, lectures, and an intensive Arabic program for new students. These activities significantly improve students' ability to speak Arabic, focusing on education that supports speaking practice through memorisation, reading vocabulary, and speaking in Arabic.
Comparison of Support Vector Machine (SVM) and Random Forest Algorithms in the Analysis of SOcial Media X User Sentiment Towards the TNI Bill Rochmawati, Nur; Zyen, Akhmad Khanif; Widiastuti, Nur Aeni
Journal of Applied Informatics and Computing Vol. 9 No. 5 (2025): October 2025
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaic.v9i5.10883

Abstract

The rapid advancement of information technology has enabled the public to openly express their views through social media, including on strategic national issues such as the Draft Law on the Indonesian National Armed Forces (RUU TNI). This study aims to map public sentiment toward the RUU TNI and to compare the effectiveness of two popular sentiment analysis algorithms, Support Vector Machine (SVM) and Random Forest (RF). A total of 525 relevant tweets collected between February and May 2025 were analyzed and classified into three sentiment categories: positive, negative, and neutral. The results reveal that neutral opinions dominate at 81.4%, followed by negative sentiments at 11.1% and positive sentiments at 7.4%. The performance comparison shows that SVM achieved an accuracy of 92%, outperforming RF which obtained 91%. These findings highlight that strategic defense issues tend to generate predominantly informative public opinions, while critical voices show an increasing trend as the discourse evolves. The novelty of this study lies in the application of three-class sentiment classification and the comparative evaluation of SVM and RF within the domain of defense policy. This research contributes to the academic discourse by extending sentiment analysis beyond electoral and marketing topics, while also providing practical insights for policymakers in understanding and responding to public aspirations more effectively.
Potret Model Kegiatan Berbahasa Arab Bagi Santri Pesantren Modern al-Amanah, Sidoarjo Indonesia Rochmawati, Nur; Taufiq, Mirwan Akhmad; Romdlon, Atiq Mohammad
EL-FUSHA: Jurnal Bahasa Arab dan Pendidikan Vol 6 No 2 (2025): EL-FUSHA : Jurnal Bahasa Arab dan Pendidikan
Publisher : Program Studi Pendidikan Bahasa Arab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/el-fusha.v6i2.10161

Abstract

This study aims to identify models of activities that can enhance Arabic language skills at the al-Amanah Islamic Boarding School. The objective is to explore the types of language activities that strengthen students' Arabic skills and the forms of assessment applied at the school. The methodology used is descriptive qualitative, with data collected through in-depth interviews with teachers, language department management, and students proficient in Arabic, along with documentation of the learning materials used. The results show that Arabic language activities at the school include four types of activities: vocabulary enhancement, speaking skills in daily life, lectures, and an intensive Arabic program for new students. These activities significantly support the improvement of students' ability to speak Arabic, focusing on education that supports speaking practice through memorization, reading vocabulary, and speaking in Arabic.
Pengaruh Peran Kepala Sekolah dan Penggunaan Media Pembelajaran terhadap Motivasi Mengajar Guru di Sekolah SMP Negeri di Kecamatan Bula Kabupaten Seram Bagian Timur Rochmawati, Nur; Ratumanan, T.G.; Rahabav, P.
EDUKASIA Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 2 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v4i2.478

Abstract

This study aims to determine (1) the influence of the role of the principal on teaching motivation, (2) the effect of the use of instructional media on teacher teaching motivation, (3) the effect of the role of the principal and use of instructional media jointly on teacher teaching motivation in public junior high schools in the district of Bula, East Seram regency. This type of research is expost-facto using quantitative methods. Data collection was carried out using a questionnaire or a Likert distribution questionnaire. The population as well as the sample in this study were all 69 PNS/Non PNS school principals and teachers from 3(three) public junior high schools in Bula District, East Seram Regency. The results showed that: 1) the role of the school principal (X1) had an effect on teachers’ teaching motivation (Y) by 6.3% based on (R square) of 0.063, (2) The use of instructional media (X2) had an effect on teachers’ teaching motivation (Y) of 23.6% besed on (R square) of 0,236, and (3) the role of the school principal (X1) and the use of instructional media (X2) has an effect on teacher motivation (Y) of 23,7% based on (R square) of 0.237. Based on the results of the reseach conducted, the variabel of the role of the school principal and use of learning media should be increased in order to increase the motivation to teach teachers in public junior high schools in Bula District, East Seram Regency.
Rebranding dan pemasaran digital umkm keripik Mak Parmi di Desa Kepuk Wibowo, Valentino Herlia; Rochmawati, Nur; Rochmanto, Decky; Hafish Nuswantoro, Izzatur
Jurnal Citra Kuliah Kerja Nyata Vol. 3 No. 2 (2025): Jurnal Citra Kuliah Kerja Nyata
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jckkn.v3i2.5268

Abstract

UMKM berperan besar dalam perekonomian nasional, namun masih menghadapi berbagai kendala dalam hal branding dan pemasaran, yang mempengaruhi daya saing produk mereka. Program ini bertujuan untuk meningkatkan daya saing Keripik Mak Parmi melalui rebranding kemasan, pemanfaatan Google Maps sebagai media pemasaran digital, serta pemasangan banner sebagai alat promosi. Melalui pendekatan partisipatif, mahasiswa melakukan pendampingan langsung kepada pelaku UMKM yang mencakup pembuatan logo dan label produk, dokumentasi visual, serta pengelolaan akun media sosial untuk promosi daring. Selain itu, tim juga memberikan edukasi dasar mengenai strategi pemasaran digital dan pentingnya identitas merek. Hasil kegiatan menunjukkan adanya peningkatan kapasitas pelaku UMKM dalam memanfaatkan media digital, serta terbentuknya citra usaha yang lebih profesional. Selain itu, omzet usaha mengalami kenaikan sebesar 18% dalam tiga bulan pertama setelah implementasi. Hasil ini mengonfirmasi bahwa branding dan pemasaran digital dapat meningkatkan daya saing UMKM. Dengan demikian, kegiatan KKN ini tidak hanya memberi manfaat langsung kepada mitra, tetapi juga membuka peluang jangka panjang bagi pengembangan UMKM berbasis teknologi informasi.
Co-Authors Akhmad Khanif Zyen, Akhmad Khanif Atiq Mohammad Romdlon Decky Rochmanto, Decky Hafish Nuswantoro, Izzatur Nur Aeni Widiastuti Rady, Mohammed Jassim Mohammed Rahabav, P. Ratumanan, T.G. Taufiq, Mirwan Akhmad Wibowo, Valentino Herlia