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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi Karya Nyata: Jurnal Pengabdian Kepada Masyarakat
Tety Novriyanti Zebua
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice

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THE ROLE OF ENTREPRENEURSHIP INCREASING INDONESIAN ECONOMIC GROWTH Tety Novriyanti Zebua; Ritha F. Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 12 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i12.2871

Abstract

Indonesia is one of the largest countries in the world in terms of population, area, cultural diversity and natural resources. However, this has not yet made Indonesia a developed country that is strong and highly competitive with other countries and has not been optimal in overcoming macroeconomic problems among society such as disrupted economic growth, sharp unemployment and poverty rates, a currency exchange rate crisis on foreign debt, inflation and loss of competitiveness occur. Entrepreneurship through micro, small and medium enterprises (MSMEs) is very important to help national development. One indicator of national development is economic growth. Economic growth is urgent in a country, especially in increasing income and improving people's welfare. This research aims to provide a new perspective on the role entrepreneurship plays in the progress of the Indonesian economy and provide evaluation material to stakeholders that entrepreneurship can contribute to the progress of the Indonesian economy. This case study research uses a descriptive qualitative approach through library research. This research concludes that the role of entrepreneurship is increasingly important as a result of the dynamics of economic development, especially related to economic growth and business development to increase people's purchasing power and prosperity and cannot be separated from the government's ability as a public service in creating policies that support business activities in society.
Implementasi Strategi Pemasaran Produk Melalui Packaging dan Kebersihan Produk untuk Menjamin Keberlangsungan Usaha Masyarakat Denai Lama Kecamatan Pantai Labu Kabupaten Deli Serdang Tety Novriyanti Zebua; Elva Citra Sari; Ikmal Husein Lubis; Siti Humaira; Johan Manurung; Lamriama Valintina Chrystina Siregar; Yeni Absah
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2024): Desember : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v1i4.887

Abstract

To ensure the competitiveness and sustainability of community businesses, one strategy that needs to be implemented is to focus on packaging (product packaging) and product cleanliness. Denai Lama Village, located in Pantai Labu District, Deli Serdang Regency, is one of the tourist villages that has a traditional market that produces local products, especially in the food and handicraft sectors, so that it has its own appeal and can be a significant source of income for the local community. The main objective of this community service is to implement product marketing strategies through product packaging and cleanliness in order to support the desires of the community. In addition to conducting socialization to Traditional Market traders in the Denai Lama tourist village, namely Paloh Naga Market and Selayar Denai, a survey was also conducted using a questionnaire method to obtain data that would be analyzed descriptively. The results obtained were that 56 percent of traders in the Denai Lama tourist village, Pantai Labu District, had a final education of Elementary School or equivalent, with the majority of business actors being mothers aged 51 years and over as many as 44 percent, with approximately 16 types of merchandise, and There are 36 percent of traders who use banana leaves as their merchandise packaging.
Co-Authors Elva Citra Sari Ikmal Husein Lubis Johan Manurung Lamriama Valintina Chrystina Siregar Prihatin Lumbanraja Ritha F. Dalimunthe Siti Humaira Yeni Absah