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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi Karya Nyata: Jurnal Pengabdian Kepada Masyarakat
Johan Manurung
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice

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THE ROLE OF SOCIAL MEDIA IN BUILDING BRAND AND ENHANCING CUSTOMER ENGAGEMENT FOR YOUNG ENTREPRENEURS: A LITERATURE REVIEW Johan Manurung; Ritha F. Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i2.2947

Abstract

Social media plays a crucial role in strengthening the position of young entrepreneurs in an increasingly competitive market. No longer just an additional tool, social media has become a strategic necessity in building a strong brand and fostering meaningful customer engagement. Through these platforms, young entrepreneurs can achieve several strategic objectives, including increasing political awareness, expanding customer knowledge about products, and enhancing meaningful interactions with customers. Effective marketing strategies are required to fully leverage the potential of social media in achieving desired business goals, making it a strong foundation for building sustainable brands in this increasingly digital business environment. The methodology used in this study is descriptive qualitative, where researchers rely on various literature to obtain research data and use a qualitative approach because the data produced are in the form of words or descriptions.
Implementasi Strategi Pemasaran Produk Melalui Packaging dan Kebersihan Produk untuk Menjamin Keberlangsungan Usaha Masyarakat Denai Lama Kecamatan Pantai Labu Kabupaten Deli Serdang Tety Novriyanti Zebua; Elva Citra Sari; Ikmal Husein Lubis; Siti Humaira; Johan Manurung; Lamriama Valintina Chrystina Siregar; Yeni Absah
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2024): Desember : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v1i4.887

Abstract

To ensure the competitiveness and sustainability of community businesses, one strategy that needs to be implemented is to focus on packaging (product packaging) and product cleanliness. Denai Lama Village, located in Pantai Labu District, Deli Serdang Regency, is one of the tourist villages that has a traditional market that produces local products, especially in the food and handicraft sectors, so that it has its own appeal and can be a significant source of income for the local community. The main objective of this community service is to implement product marketing strategies through product packaging and cleanliness in order to support the desires of the community. In addition to conducting socialization to Traditional Market traders in the Denai Lama tourist village, namely Paloh Naga Market and Selayar Denai, a survey was also conducted using a questionnaire method to obtain data that would be analyzed descriptively. The results obtained were that 56 percent of traders in the Denai Lama tourist village, Pantai Labu District, had a final education of Elementary School or equivalent, with the majority of business actors being mothers aged 51 years and over as many as 44 percent, with approximately 16 types of merchandise, and There are 36 percent of traders who use banana leaves as their merchandise packaging.
Co-Authors Elva Citra Sari Ikmal Husein Lubis Lamriama Valintina Chrystina Siregar Prihatin Lumbanraja Ritha F. Dalimunthe Siti Humaira Tety Novriyanti Zebua Yeni Absah