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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi Karya Nyata: Jurnal Pengabdian Kepada Masyarakat
Elva Citra Sari
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice

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CHALLENGES OF DIGITAL TRANSFORMATION IN THE VUCA ERA ON MICRO, SMALL AND MEDIUM ENTERPRISES: A SYSTEMATIC REVIEW OF THE LITERATURE Elva Citra Sari; Ritha F. Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 3 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i3.2995

Abstract

The era of Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) has created a business environment that is very dynamic and full of uncertainty. This has an impact on the digital transformation carried out by Micro, Small and Medium Enterprises (MSMEs) so that they remain competitive and sustainable. However, MSMEs face significant challenges in adopting digital technology in this VUCA era. This research uses the Systematic Literature Review ( SLR ) methodology. By exploring relevant literature, this research aims to explore and synthesize the digital transformation challenges faced by MSMEs in the VUCA era based on existing literature. This SLR also explores potential strategies and solutions to overcome these challenges in the context of the VUCA era, such as flexible technology adoption, continuous digital skills training, and strategic collaboration and partnerships. The findings from this SLR provide valuable insights for policy makers, MSME support organizations, and academics to facilitate MSME digital transformation more effectively and sustainably in the challenging VUCA era.
Implementasi Strategi Pemasaran Produk Melalui Packaging dan Kebersihan Produk untuk Menjamin Keberlangsungan Usaha Masyarakat Denai Lama Kecamatan Pantai Labu Kabupaten Deli Serdang Tety Novriyanti Zebua; Elva Citra Sari; Ikmal Husein Lubis; Siti Humaira; Johan Manurung; Lamriama Valintina Chrystina Siregar; Yeni Absah
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2024): Desember : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v1i4.887

Abstract

To ensure the competitiveness and sustainability of community businesses, one strategy that needs to be implemented is to focus on packaging (product packaging) and product cleanliness. Denai Lama Village, located in Pantai Labu District, Deli Serdang Regency, is one of the tourist villages that has a traditional market that produces local products, especially in the food and handicraft sectors, so that it has its own appeal and can be a significant source of income for the local community. The main objective of this community service is to implement product marketing strategies through product packaging and cleanliness in order to support the desires of the community. In addition to conducting socialization to Traditional Market traders in the Denai Lama tourist village, namely Paloh Naga Market and Selayar Denai, a survey was also conducted using a questionnaire method to obtain data that would be analyzed descriptively. The results obtained were that 56 percent of traders in the Denai Lama tourist village, Pantai Labu District, had a final education of Elementary School or equivalent, with the majority of business actors being mothers aged 51 years and over as many as 44 percent, with approximately 16 types of merchandise, and There are 36 percent of traders who use banana leaves as their merchandise packaging.
Co-Authors Ikmal Husein Lubis Johan Manurung Lamriama Valintina Chrystina Siregar Prihatin Lumbanraja Ritha F. Dalimunthe Siti Humaira Tety Novriyanti Zebua Yeni Absah