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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi Pendekar: Jurnal Pendidikan Berkarakter
Ika Ajeng Febrianti
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Arts Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PADA E-COMMERCE SHOPEE Nidya Fakhirah; Siti Nurhalimah; Ika Ajeng Febrianti; Esa Cahaya Purnomo; Rafi Alfian Hibrizi; Abdillah; Kurniawati Mulyanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 12 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i12.4769

Abstract

Penelitian ini bertujuan untuk menguji kualitas pelayanan dan kualitas produk berpengaruh pada kepuasan pelanggan. Objek penelitian yaitu konsumen yang pernah belanja pada e-commerce Shopee. Metode penelitian menggunakan pendekatan kuantitatif. Lalu, uji yang dilakukan adalah uji validitas instrument, uji reliabilitas instrument, uji Signifikan Hipotesis (uji t), uji F (anova). Adapun sampel yang dipergunakan sebesar 100 orang. Hasil penelitian yang peroleh untuk uji t dan uji f ditemukan bahwa kualitas pelayanan dan kualitas produk berpengaruh secara signifikan pada kepuasan pelanggan. Kombinasi antara pelayanan yang baik dan produk berkualitas adalah kunci utama dalam membangun loyalitas pelanggan di Shopee. Pelanggan yang mendapatkan produk berkualitas serta pelayanan yang memadai akan lebih cenderung memberikan ulasan positif dan merekomendasikan platform kepada orang lain. Kata kunci: Kualitas Pelayanan, Kualitas Produk, Kepuasan Pelanggan.
Peran Manajemen Ekonomi Syariah Dalam Mengatasi Kemiskinan Cattelya Putri Maharani; Nidya Fakhirah; Siti Nurhalimah; Ika Ajeng Febrianti; Yayat Suharyat
Pendekar : Jurnal Pendidikan Berkarakter Vol. 1 No. 3 (2023): Juni : Jurnal Pendidikan Berkarakter
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pendekar.v1i3.312

Abstract

Poverty is a condition where a person is deprived and cannot meet one's essential needs, if one's essential needs are not met then one's life will be disrupted. This failure is generally reflected in real as well as mentally, it can cause mediocre sensations in the person who experiences it. The government has observed that various aspects of life have been significantly affected by the symptoms and effects of poverty. However, poverty in Indonesia continues to increase, as evidenced by the Money Service Monetary Strategy Organization measuring the limit of people's needs, increasing 5.95 percent to Rp535,547 in September 2022. The urban poverty rate increased to 7.53 percent in March 2022. In addition, there are 12.36 percent more poor people living in rural areas. This research aims as a solution to overcome poverty in Islamic economic management, through zakat, infaq, and shadaqah, Islam promotes the cultural cultivation of each individual's role in improving the quality of life and the process of social unity. This study uses a qualitative approach and the process of analysis researchers understand and interpret the meaning of events, interactions, and behavior of subjects in certain situations from the perspective of researchers rather than statistical procedures. As well as additional information or materials that are expected to complete the results of research obtained from different libraries and sources. By implementing zakat, infaq, and sadaqah it is hoped that it can help reduce the poverty rate.
Co-Authors A Halim Abdillah Cattelya Putri Maharani Esa Cahaya Purnomo Kurniawati Mulyanti Nidya Fakhirah Rafi Alfian Hibrizi Siti Nurhalimah Yayat Suharyat