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All Journal Student Scientific Creativity Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Neraca Manajemen, Akuntansi, dan Ekonomi
Esa Cahaya Purnomo
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PADA E-COMMERCE SHOPEE Nidya Fakhirah; Siti Nurhalimah; Ika Ajeng Febrianti; Esa Cahaya Purnomo; Rafi Alfian Hibrizi; Abdillah; Kurniawati Mulyanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 12 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i12.4769

Abstract

Penelitian ini bertujuan untuk menguji kualitas pelayanan dan kualitas produk berpengaruh pada kepuasan pelanggan. Objek penelitian yaitu konsumen yang pernah belanja pada e-commerce Shopee. Metode penelitian menggunakan pendekatan kuantitatif. Lalu, uji yang dilakukan adalah uji validitas instrument, uji reliabilitas instrument, uji Signifikan Hipotesis (uji t), uji F (anova). Adapun sampel yang dipergunakan sebesar 100 orang. Hasil penelitian yang peroleh untuk uji t dan uji f ditemukan bahwa kualitas pelayanan dan kualitas produk berpengaruh secara signifikan pada kepuasan pelanggan. Kombinasi antara pelayanan yang baik dan produk berkualitas adalah kunci utama dalam membangun loyalitas pelanggan di Shopee. Pelanggan yang mendapatkan produk berkualitas serta pelayanan yang memadai akan lebih cenderung memberikan ulasan positif dan merekomendasikan platform kepada orang lain. Kata kunci: Kualitas Pelayanan, Kualitas Produk, Kepuasan Pelanggan.
Implementasi Sistem Ekonomi Islam Terhadap Pertumbuhan Ekonomi Umat Esa Cahaya Purnomo; Devi Virgiana Hermansyah; Insania Putri Amanda; Mutiara Madina Nur Aina; Yayat Suharyat
Student Scientific Creativity Journal Vol. 1 No. 3 (2023): Mei : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i3.1986

Abstract

The purpose of this study is to explore the opinions of classical and contemporary scholars about Makassid Sharia theory and to demonstrate the implementation in Islamic economics and Islamic psychology. Data sources for this study are books on Makassid's Sharia theory, Islamic economics and Islamic psychology written by classical and contemporary scholars. Data collection was conducted by careful reference surveys related to Makassid's Sharia theory and its practice in Islamic economics and Islamic psychology. The data analysis techniques used are descriptive and qualitative. The impact of this research makes the control of the Islamic economic system better. In this study, the application of Makassid Sharia in Islamic economics is found next in its five main purposes. Another purpose of this study is to determine the planning, organizing, implementing, and controlling community empowerment programs in Indonesia. Thus, the result to be achieved is to obtain a complete picture and explanation of how the governance of collecting and utilizing alms properly for the development of productive businesses. Keywords: : Implementation, Economy, Growth, People
Pengaruh Inovasi Produk dan Kualitas Produk terhadap Keputusan Pembelian : Studi pada Produk Facetology Esa Cahaya Purnomo; Devi Virgiana Hermansyah; Inda Arsyizil Quwwatin
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 3 (2025): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i3.2037

Abstract

This study aims to evaluate the impact of product innovation and product quality on consumer purchasing choices for local skincare products Facetology. The methodology used in this study is a quantitative approach and information collection is carried out through questionnaires to 104 Facetology product users in Bekasi City. The results of the analysis show that product innovation and product quality simultaneously have a positive and significant impact on purchasing decisions, both gradually and simultaneously. This is evidenced by the t-test, F-test, and Pearson correlation, which show that product innovation has a greater impact than product quality. The coefficient of determination (R²) value of 0.688 indicates that these two independent variables can explain 68.8% of the variation in purchasing decisions. This finding indicates that companies need to continue to innovate and maintain product quality so that consumer purchasing interest can increase.
Co-Authors A Halim Abdillah Devi Virgiana Hermansyah Ika Ajeng Febrianti Inda Arsyizil Quwwatin Insania Putri Amanda Kurniawati Mulyanti Mutiara Madina Nur Aina Nidya Fakhirah Rafi Alfian Hibrizi Yayat Suharyat