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All Journal Finansha: Journal of Sharia Financial Management Komitmen : Jurnal Ilmiah Manajemen Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) Gunung Djati Conference Series Jurnal Agama dan Sosial Humaniora
Nurdiansyah, Irdan
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CONSUMER CONFIDENCE IN HALAL SKIN CARE PRODUCTS IN ISLAMIC ECONOMICS Fatonah, Nurul Fitriani; Diana, Dessy Rahmawati; Gunariah, Frilla; Nurdiansyah, Irdan; Syamjani, Raaf
KOMITMEN: Jurnal Ilmiah Manajemen Vol. 6 No. 1 (2025): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v6i1.43799

Abstract

This study aims to analyze consumer trust in halal skincare products within the framework of Islamic economics. In recent years, the demand for halal skincare products has increased alongside the growing awareness among Muslim consumers about the importance of product compliance with Sharia principles. Consumer trust plays a crucial role in purchase decisions. In the Islamic context, the halal label encompasses not only the ingredients used but also the production processes that adhere to Sharia guidelines. This study employs a quantitative approach using a questionnaire distributed to 59 respondents who use halal skincare. Data analysis was conducted using simple linear regression to determine the influence of consumer trust on the quality of halal skincare products within Islamic economics. The results show that consumer trust significantly affects the purchase of reliable halal skincare products, with halal certification serving as a key factor in providing safety and confidence for Muslim consumers in choosing skincare products.
Co-Authors Andani, Listia Diana, Dessy Rahmawati Fathoni, Hamdan Fatonah, Nurul Fitriani Gunariah, Frilla Nur Ajizah , Resy Syamjani, Raaf Yusuf, Nawaf Zaki Ibrahim, Hilmi