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Pelatihan Bahasa Inggris Dasar Untuk Ibu-Ibu PKK RPTRA Pinang Pola Kelurahan Pondok Labu, Jakarta Indradjit, riastri novianita; Amalia Tresna Fadhilah; Cindya Yunita Pratiwi; Bobby Octavia Yuskar
JPMAS : Jurnal Pengabdian Masyarakat Vol 1 No 1 (2022): jpmas
Publisher : PT Kimshafi Alung Cipta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pembinaan Kesejahteraan Keluarga (PKK) merupakan Gerakan pembangunan masyarakat yang tumbuh dari bawah, yang pengelolaannya dilakukan dari, oleh, dan untuk masyarakat. Gerakan ini meliputi berbagai pembinaan, bimbingan, pemberdayaan untuk keluarga agar dapat hidup secara mandiri, maju, dan sejahtera. Tujuan dari Gerakan ini adalah untuk meningkatkan kesejahteraan masyarakat. Sasaran Gerakan PKK ini adalah keluarga di suatu lingkungan pedesaan maupun perkotaan yang perlu untuk dilakukan peningkatan dalam hal pendidikan, pengetahuan, keterampilan, serta membentuk kepribadian yang berlandaskan Pancasila dan Undang-Undang Dasar 1945 (Rudianto & Simanjuntak, 2020) (Posumah & F.L.Damopolii, 2021) Perkembangan zaman dan teknologi saat ini, mengharuskan masyarakat untuk memiliki banyak keterampilan dan kemampuan, saalah satunya adalah kemampuan berkomunikasi dan berbahasa. Kemampuan berbicara, membaca, menulis dan mendengarkan adalah unsur-unsur bahasa yang sangat penting dalam menguasai suatu bahasa (Simanjuntak & Mubarak, 2018).
Strategi Komunikasi Tenant Relations dalam Menangani Keluhan Tenant di Gedung Gandaria 8 Fauziah Rahmawati; Iin Soraya; Cindya Yunita Pratiwi
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.222

Abstract

Gandaria 8 Building is an office building that provides services for tenants with various business needs. One of the main focuses of Gandaria 8 Building management is to build good relationships with tenants and address their complaints through the Tenant Relations Division. This study aims to analyze the communication strategies implemented by the Tenant Relations Division in handling Tenant complaints at Gandaria 8 Building. The data collection methods used in this study include observation, interviews, and literature review, with a qualitative analysis approach. The Tenant Relations Division of Gandaria 8 Building implements communication strategies that involve the use of various communication media, such as telephone, email, and WhatsApp, along with a two-way communication approach that is friendly, open, and professional. The stages of handling Tenant complaints begin with complaint receipt, issue analysis, and resolution, ensuring prompt responses. The high level of empathy demonstrated by the Tenant Relations Division staff in responding to Tenant complaints is a critical factor in increasing Tenant satisfaction. However, challenges in documentation remain, necessitating improvements in the recording system to ensure complaints are well-documented and to facilitate monitoring of resolution status. By implementing effective communication strategies, the Tenant Relations Division of Gandaria 8 Building has successfully handled Tenant complaints, although there is still room for improvement, particularly in documentation management
Strategi Komunikasi Public Relations PT Gamelan Tour dalam Membangun Citra Positif Ade Irmayanti; Iin Soraya; Cindya Yunita Pratiwi
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.223

Abstract

This study aims to analyze the Public Relations (PR) communication strategy used by PT Gamelan Tour in building the company's positive image. This research applies the Two-Way Symmetric Communication theory developed by James E. Grunig and Todd Hunt, which emphasizes the importance of reciprocal communication between the company and the public. Through this approach, PT Gamelan Tour aims to listen to customer complaints, provide clear explanations,and resolve issues in a transparent and effective manner. Additionally, this study discusses various relevant communicationmanagementmodels,including thetwo-way symmetric model, which helps the company maintain mutually beneficial relationships with its customers. The research methodology uses a qualitative approach, collecting data through in-depth interviews with key stakeholders at PT Gamelan Tour, including Vania Nefrela Regar (Public Relations), Reva Agustina (Ticketing &Hotel), and the company's customers. This study adopts four steps of Public Relations strategy, which include: (1) defining the problem/facts to identify existing issues, (2) planning and programming to formulate effective communication strategies, (3) taking action and communicating to implement the planned strategies, and (4) evaluating the program to assess the success of its implementation and its impact on the company's image. The research findingsindicate that effective communication strategies, whether in the form of feedback, direct communication, or mutual understanding, can improve the company's image and strengthen relationships with customers.This studyalsohighlightstheimportanceofthoroughcommunication planning and consistent implementation to achieve the company's goals in building positive relationships with the public.
Gaya Komunikasi Antara Orang Tua dan Anak dalam Upaya Menciptakan Sikap Positif dalam Belajar Earth Yakhin Da’boas Abedneju Lasut; Iin Soraya; Cindya Yunita Pratiwi
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.224

Abstract

Communication Styles Between Parents and Children in an Effort to Create a Positive Attitude in Learning". This study examines how communication styles between parents and children shape positive learning attitudes in Kumersot Village, North Sulawesi. Using qualitative methods with a case study approach, the research identifies that assertive and democratic communication enhances children's confidence, learning interest, and independence. In contrast, aggressive and non-assertive communication causes emotional tension and reduces motivation. The study also highlights technology and social media as challenges to effective communication. It recommends adopting open and supportive communication to foster a positive learning environment.
Strategi Komunikasi Komunitas Olahraga Kalistenik Street Workout Velo dalam Meningkatkan Kesadaran Masyarakat Kelapa Gading akan Pentingnya Olahraga Mario Komarindo Saputra; Iin Soraya; Cindya Yunita Pratiwi
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.225

Abstract

This study discusses the communication strategy of the Street Workout Velo community in increasing awareness of the Kelapa Gading community about the importance of exercise, especially through calisthenics. A less active urban lifestyle can reduce health, so this community offers a flexible and affordable sports alternative. The study used a qualitative descriptive method with observation, interview, and documentation study techniques. The analysis is based on the four-stage communication strategy theory of Cutlip, Center, and Broom, namely fact-finding, strategic planning, implementation, and evaluation. The results of the study show that this community uses social media such as Instagram, TikTok, and Google Maps as the main means of disseminating information and sports campaigns. In addition, face-to-face communication through discussions and direct invitations is also applied to attract community participation. This strategy has proven effective in increasing community awareness and involvement in calisthenics. This study is expected to be a reference for other sports communities in developing communication strategies to increase awareness of the importance of health and exercise.
Strategi Komunikasi Pemasaran CV. Rintis Usaha Bersama Melalui Media E-Commerce dalam Meningkatkan Penjualan Produk Rifaldy Rios Wanadri; Iin Soraya; Cindya Yunita Pratiwi
Studi Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 2 (2025): Mei : Studi Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/studi.v2i2.218

Abstract

The development of e-commerce has transformed companies’ marketing communication strategies, including CV. Rintis Usaha Bersama, which operates in the sales of medical and industrial gas cylinders. Increasing competition has driven the company to optimize its digital communication strategies to enhance sales and maintain its market competitiveness. An effective marketing communication strategy is essential in attracting customers and fostering their loyalty. Therefore, this study aims to analyze the marketing communication strategies of CV. Rintis Usaha Bersama through e-commerce and evaluate their effectiveness in boosting product sales. This research employs a qualitative method with an in-depth interview approach involving the company’s management. The analysis is conducted using the SOSTAC model, which includes situation, objectives, strategy, tactics, action, and control in digital marketing strategies. The findings indicate that CV. Rintis Usaha Bersama implements the 4P marketing communication mix (product, price, place, promotion) through e-commerce platforms such as Shopee and Tokopedia. The strategies adopted include clear product information dissemination, transparent pricing, promotional discounts, paid advertising, and flash sale campaigns. However, the main challenges faced by the company include intense price competition and an increasing number of competitors in the e-commerce sector. To improve the effectiveness of marketing communication strategies, the company is advised to develop educational content about its products, enhance customer engagement through responsive services, and collaborate with influencers or affiliate marketers to expand its audience reach. Regular evaluations are also necessary to ensure the strategies remain relevant to the dynamic market trends.
Internalisasi Ideologi Patriarki pada Karakter Ken dalam Film Barbie (2023) Kylian Rusell Jordi Neta; Amalliah, Amalliah; Cindya Yunita Pratiwi
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 6: Oktober 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i6.11712

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana proses internalisasi ideologi patriarki direpresentasikan dalam karakter laki-laki dalam film Barbie (2023). Menggunakan pendekatan kualitatif dengan paradigma kritis dan analisis semiotika Roland Barthes, penelitian ini membongkar bagaimana simbol-simbol visual, narasi, dan struktur representasi dalam film berperan dalam membentuk pemahaman ideologis tentang maskulinitas. Karakter Ken dalam film mengalami transformasi dari posisi pasif ke dominan setelah terpapar dengan sistem sosial patriarkal di dunia nyata, yang kemudian ia adopsi dan bawa kembali ke Barbieland. Proses ini merepresentasikan internalisasi nilai patriarki melalui tanda-tanda yang tampak netral, tetapi sebenarnya sarat dengan muatan ideologis. Data diperoleh melalui analisis mendalam terhadap adegan-adegan kunci dalam film serta wawancara dengan dua informan: seorang akademisi komunikasi dan seorang aktivis feminis dari komunitas media digital. Hasil penelitian menunjukkan bahwa film Barbie, meskipun tampak sebagai kritik terhadap patriarki, justru mereproduksi struktur ideologi tersebut melalui simbol maskulinitas hegemonik. Melalui struktur tanda Barthes denotasi, konotasi, dan mitos ditemukan bahwa ideologi patriarki dalam film bekerja secara halus namun efektif dalam memformat kesadaran gender, baik terhadap karakter maupun penonton. Penelitian ini berkontribusi dalam kajian media dan studi gender dengan menunjukkan bahwa laki-laki dalam media populer tidak hanya digambarkan sebagai pelaku patriarki, tetapi juga sebagai korban dari sistem ideologis yang membentuk mereka. Dengan demikian, film sebagai produk budaya populer tidak hanya menjadi media hiburan, tetapi juga agen ideologis yang mereproduksi hegemoni melalui representasi simbolik yang terlihat alami.
Dinamika Interaksi Antarbudaya di Media Sosial (Analisis Perbedaan Bahasa, Simbol, Nilai, dan Norma serta Dampaknya terhadap Kesehatan Mental Mahasiswa Multikultural) Galih Geraldi Primayana; Riastri Novianita; Cindya Yunita Pratiwi; Selvy Maria Widuhung
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8223

Abstract

This study aims to analyze the dynamics of intercultural interactions on social media, particularly differences in language, symbols, values, and norms, and their impact on the mental health of multicultural students. A qualitative approach using library research methods was used to understand the dynamics of intercultural interactions on social media and their impact on the mental health of multicultural students. Data were collected through literature reviews from books, journals, research reports, and credible online sources related to intercultural communication, social media, digital literacy, and mental health. The analysis was conducted systematically using content analysis and thematic analysis to identify key themes and synthesize the findings into a comprehensive and holistic analytical framework. The results show that intercultural interactions on social media are complex and influenced by differences in language, symbols, values, and norms of multicultural students. These interactions have a dual impact on psychological well-being, both expanding intercultural understanding and tolerance and causing stress, anxiety, isolation, and self-dissatisfaction if differences are not managed properly. Students' abilities to adapt, understand the communication context, and build positive social support have proven crucial for creating harmonious, inclusive, and supportive interactions in the digital environment.
Strategi Komunikasi Human Relations Untuk Meningkatkan Kinerja Karyawan PT Forma Karya Utama Dina Khoirunisa; Amalliah; Cindya Yunita Pratiwi
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 1: Desember 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i1.13773

Abstract

Komunikasi yang efektif dalam organisasi memiliki peran strategis dalam menciptakan hubungan kerja yang harmonis dan meningkatkan kinerja karyawan. Penelitian ini bertujuan untuk mengetahui strategi komunikasi yang diterapkan Divisi Human Relations PT Forma Karya Utama dalam mendukung peningkatan kinerja karyawan. Penelitian menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi terhadap empat informan kunci dari divisi terkait. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan dengan pendekatan teori Johari Window. Hasil penelitian menunjukkan bahwa Divisi Human Relations menerapkan komunikasi dua arah yang terbuka, membangun hubungan interpersonal berbasis empati, serta memanfaatkan media komunikasi digital untuk memperlancar aliran informasi. Strategi ini mendorong terciptanya keterbukaan antara atasan dan bawahan, mengurangi kesalahpahaman, serta meningkatkan motivasi, kedisiplinan, dan rasa memiliki karyawan terhadap perusahaan. Penelitian ini memberikan kontribusi teoretis pada pengembangan kajian komunikasi organisasi khususnya human relations, serta rekomendasi praktis bagi perusahaan dalam merancang strategi komunikasi internal yang lebih efektif.