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All Journal Implementasi Manajemen & Kewirausahaan Asthadarma: Jurnal Pengabdian Kepada Masyarakat
Ujang Syaiful Hidayat
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice

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UMKM Pemberdayaan Bogem “Somano” Dikawasan Mangrove Surabaya Dalam Upaya Peningkatan Omset Pasca Covid-19 Ujang Syaiful Hidayat; Endang Muryani; Hariyanto, Dwi Widi; Supartini; Siwidyah Desi Lastianti; Yanna Eka Pratiwi; Novelia Asita Mranani; Naam Fajar Basroni; Indra Wijayanto; Iwan Wahyu Susanto; Ida Budiarti
Asthadarma : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2022): September
Publisher : Universitas Merdeka Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/asthadarmajurnalpengabdiankepadamasyarakat.v3i2.4

Abstract

This community service activity is carried out by the economics faculty of Merdeka University Surabaya which consists of lecturers and students from two study programs, namely the management study program and the accounting study program. This program focuses on transferring soft skills in the marketing mix to MSMEs empowering mangrove fruit in the mangrove ecotourism area of Surabaya. This activity was chosen specifically as a result of the initial observation that there are still many holes in Somano's MSME promotion practice. The soft skill transfer was successfully implemented and received a positive response from MSME Somano. Various marketing mix knowledge that is transmitted can be easily understood and accepted, and some in the context of improving Somano's MSME marketing strategy are well received.
Meneropong collective entrepreneurship dan manajemen strategis pada Toko/Warung Madura Ujang Syaiful Hidayat; Dwi Widi Hariyanto; Iwan Wahyu Susanto
Implementasi Manajemen & Kewirausahaan Vol 3 No 2 (2023): JURNAL IMKA (OCTOBER)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v3i2.204

Abstract

Abstract: Many Madurese-owned stalls or retail shops with similar facades, items, prices, and opening 24/365 in major cities across Indonesia have gone viral on social media, making them an intriguing retail chain phenomenon to investigate. At a glance, this phenomenon opposes conventional strategic management, which emphasizes competitive advantage. This qualitative study uses observation, interviews, and document analysis to gain insight into the strategic management paradigm was held in Surabaya and Madura. The results show that these retail stores are sporadic in nature, not retail chains. No coherent management strategy has been planned, applied, or assessed. The Madurese genius loci that becomes their philosophy of living, when put into practice, gives rise to a novel approach to corporate strategy. Keywords: Strategic management, collective entrepreneurship, retails, Madura.
Co-Authors Dwi Widi Hariyanto Endang Muryani Hariyanto, Dwi Widi Ida Budiarti INDRA WIJAYANTO Iwan Wahyu Susanto Naam Fajar Basroni Novelia Asita Mranani Siwidyah Desi Lastianti Supartini Yanna Eka Pratiwi