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All Journal Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Journal of Economy, Accounting and Management Science (JEAMS) Asthadarma: Jurnal Pengabdian Kepada Masyarakat
Naam Fajar Basroni
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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Pendampingan Usaha Mikro Kecil melalui Sertifikasi Halal Desa Plintahan Kabupaten Pasuruan Endang Muryani; Dwi Widi Hariyanto; Supartini; Novelia Asita Mranani; Dwi Anna Kristanti; Naam Fajar Basroni; Iwan Wahyu Susanto; Tetty Sugiarti
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4694

Abstract

Program sosialisasi ini bertujuan untuk meningkatkan kesadaran dan partisipasi UMK dalam pendampingan sertifikasi produk halal. Program yang dilaksanakan di Desa Plintahan, Kabupaten Pasuruan ini menerapkan metode pendekatan partisipatif untuk melibatkan UMK, pemerintah daerah, lembaga pengembangan ekonomi, dan masyarakat setempat secara aktif. Program ini merupakan serangkaian kegiatan sosialisasi, penyuluhan, dan diskusi kelompok. Materi sosialisasi mencakup pemahaman tentang konsep halal, proses sertifikasi, manfaat bagi UMK, dan langkah-langkah praktis dalam memperoleh sertifikasi. Hasil menunjukkan bahwa program sosialisasi ini berhasil meningkatkan pengetahuan dan pemahaman UMK tentang pentingnya sertifikasi produk halal dalam meningkatkan kepercayaan konsumen dan memperluas pasar. Selain itu, partisipasi aktif peserta dalam kegiatan sosialisasi menunjukkan minat yang tinggi dalam memperoleh sertifikasi halal. Implikasi dari program ini adalah perlunya pendampingan dan dukungan lebih lanjut untuk memastikan penerapan praktik halal yang berkelanjutan di kalangan UMK, serta mendorong terciptanya ekosistem bisnis yang lebih berkelanjutan dan inklusif. Diharapkan, pendekatan partisipatif dalam memperkuat kesadaran dan partisipasi UMK dalam upaya mendapatkan sertifikasi produk halal dapat memberikan dampak yang positif terhadap pertumbuhan ekonomi dan kesejahteraan masyarakat.
UMKM Pemberdayaan Bogem “Somano” Dikawasan Mangrove Surabaya Dalam Upaya Peningkatan Omset Pasca Covid-19 Ujang Syaiful Hidayat; Endang Muryani; Hariyanto, Dwi Widi; Supartini; Siwidyah Desi Lastianti; Yanna Eka Pratiwi; Novelia Asita Mranani; Naam Fajar Basroni; Indra Wijayanto; Iwan Wahyu Susanto; Ida Budiarti
Asthadarma : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2022): September
Publisher : Universitas Merdeka Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/asthadarmajurnalpengabdiankepadamasyarakat.v3i2.4

Abstract

This community service activity is carried out by the economics faculty of Merdeka University Surabaya which consists of lecturers and students from two study programs, namely the management study program and the accounting study program. This program focuses on transferring soft skills in the marketing mix to MSMEs empowering mangrove fruit in the mangrove ecotourism area of Surabaya. This activity was chosen specifically as a result of the initial observation that there are still many holes in Somano's MSME promotion practice. The soft skill transfer was successfully implemented and received a positive response from MSME Somano. Various marketing mix knowledge that is transmitted can be easily understood and accepted, and some in the context of improving Somano's MSME marketing strategy are well received.
The Challenges of Millennial And Gen-Z Generation Workforce In Indonesia Naam Fajar Basroni
Journal of Economy, Accounting and Management Science (JEAMS) Vol. 5 No. 1 (2023): September
Publisher : Faculty of Economics, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/jeams.v5i1.39

Abstract

The intermediary role of HRD between employees and the company is crucial to satisfy both parties. As the workforce shifts from Baby Boomers and Gen-X to Millennials and Gen Z, companies must review their compensation and promotion systems to meet the new workforce's unique characteristics. This literature study examines the relationship between employee engagement and performance on the company's wage system and career opportunities. The study's practical goal is to provide a rationale for human resource development departments of businesses that will soon be hiring members of the Millennial and Gen-Z generations, outlining how corporate HRD systems might be revamped to accommodate the generational gap. Literature study allows us to explore various paradigms of these topics and to make new contributions to knowledge and understanding of issues. We concluded that companies must change the paradigm in the HRD system in dealing with the Millennial and Gen-Z generation workforce by naturally growing their engagement and performance and making the wage system and career promotion a reward for their efforts.
Co-Authors Dwi Anna Kristanti Dwi Widi Hariyanto Endang Muryani Hariyanto, Dwi Widi Ida Budiarti INDRA WIJAYANTO Iwan Wahyu Susanto Novelia Asita Mranani Siwidyah Desi Lastianti Supartini Tetty Sugiarti Ujang Syaiful Hidayat Yanna Eka Pratiwi