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All Journal ProBisnis : Jurnal Manajemen
Sitanggang, Augustinus Suryadi
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Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Influenceservice Qualityand Prices on Customer Satisfaction PT Alfamart Trijaya Tbk SM Raja 3 Pematang Siantar Butar-Butar, Diana Florenta; Panjaitan, Hadi; Sitanggang, Augustinus Suryadi; Barus, Ben Setiawan; Nainggolan, Anju Bherna D.
ProBisnis : Jurnal Manajemen Vol. 14 No. 6 (2023): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i6.441

Abstract

This research is motivated by the large number of Alfamarts so the author is interested in finding out about the influence of service quality and price on customer satisfaction at Alfamart Sm Raja 3 Pematang Siantar. However, each person has a different point of view in assessing the service they experience and the customer satisfaction they receive. The level of customer satisfaction really depends on the quality of a product, whether in the form of goods or services they consume. One of them is at Alfamart Sm Raja 3 Pematang Siantar. The aim of this research is to determine the effect of service quality on customer satisfaction at Alfamart Sm Raja 3 Pematang Siantar. This type of research is field research, while the nature of this research is quantitative research. The population of this research is all customers of Alfamart Sm Raja 3 Pematang Siantar. The population used is unlimited. In this study, the sample required for this research was 50 respondents.
Comparative Analysis of Consumer Preferences in Online Shopping on Shopee and Lazada in Medan Panjaitan, Santi Rohdearni; Sitanggang, Augustinus Suryadi
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probisnis.v15i3.568

Abstract

This research aims to determine and analyze the differences in influence on consumer preferences in online shopping at Shopee and Lazada in the city of Medan. The type of research used is quantitative. The research population is the community in the area around the city of Medan who use the Shopee and Lazada e-commerce applications in 2023 and the determination of the number of samples in this research is using the purposive sampling method with the number of samples being 100. The data source for this research is primary data using an instrument. research in the form of a questionnaire. The data collection method used is survey research. This research uses multiple linear regression analysis for statistical analysis and the regression model has been tested first in the classic assumption test. The research results state that there are differences in consumer preferences for online shopping at Shopee and Lazada in the city of Medan. Product diversity and website quality are important sales tools and play a major role in establishing communication between consumers and are good for use as sales media.
The Influence of Non-Cash Transactions (Cashless) on Customer Convenience in Transacting at PT Pegadaian UPC Sudirman Pematang Siantar Panjaitan, Santi Rohdearni; Panjaitan, Hadi; Sitanggang, Augustinus Suryadi; Barus, Ben Setiawan; Siburian, Maretta Selvana
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probisnis.v16i3.1024

Abstract

Pegadaian is a non-bank financial institution that officially has a permit to carry out its operational activities in the form of credit financing to the community in the form of distributing funds in relatively small or large amounts on the basis of pawn, as well as deposit services, appraisal services. The pawned goods must have economic value so that they can be used as an appraisal value by the pawnbroker. This study focuses on determining the effect of non-cash transactions (cashless) on customer convenience in transacting at PT Pegadaian UPC Sudirman, Pematangsiantar. The results of this study are that non-cash variables (cashless) have a positive and significant effect on customer convenience. This can be proven through the results of the t-test statistical test obtained a sig. value of 0.00 <0.05. The comparison of t-count 5.611> t-table 2.001. so it can be concluded that H0 is rejected and Ha is accepted, which means that cashless transactions (X) have a positive and significant influence on customer convenience (Y) of PT Pegadaian UPC Sudirman Pematangsiantar.
Co-Authors Barus, Ben Setiawan Butar-butar, Diana Florenta Hadi Panjaitan Nainggolan, Anju Bherna D. Panjaitan, Hadi Panjaitan, Santi Rohdearni Siburian, Maretta Selvana