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Lazuardi, Dedy
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DIGITAL LEADERSHIP BOOTCAMP UNTUK UMKM. MENINGKATKAN KEMAMPUAN ADAPTASI MANAJERIAL DI ERA INDUSTRI 4.0. DI KECAMATAN MEDAN TEMBUNG Nasution, Edwin Sugesti; Lazuardi, Dedy
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.46842

Abstract

Transformasi digital yang terjadi pada era Industri 4.0 menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mampu beradaptasi dengan perubahan teknologi dan mengembangkan pola kepemimpinan yang responsif serta berbasis data. Namun, kenyataannya sebagian besar pelaku UMKM masih belum memiliki literasi digital manajerial yang memadai, terutama dalam konteks pengambilan keputusan, pemanfaatan teknologi, dan manajemen tim secara digital. Kegiatan pengabdian ini bertujuan untuk meningkatkan kemampuan adaptasi manajerial UMKM melalui pelatihan intensif Digital Leadership Bootcamp di Kecamatan Medan Tembung, Kota Medan. Metode pelaksanaan menggunakan pendekatan partisipatif dan experiential learning selama tiga hari, dengan lima materi utama: digital mindset, penggunaan aplikasi manajemen digital, strategi adaptasi bisnis, kolaborasi tim digital, dan penyusunan action plan berbasis data. Hasil pre-test dan post-test menunjukkan peningkatan signifikan dengan rata-rata kenaikan skor lebih dari 30 poin di seluruh materi. Selain itu, peserta menunjukkan antusiasme tinggi dalam menyusun rencana aksi yang dapat diimplementasikan secara langsung dalam kegiatan usaha mereka. Evaluasi akhir juga menunjukkan 92% peserta merasa pelatihan sangat relevan dan bermanfaat. Temuan ini menunjukkan bahwa pendekatan pelatihan berbasis digital leadership efektif membangun kapasitas manajerial UMKM secara komprehensif. Kegiatan ini berpotensi direplikasi dan dikembangkan lebih lanjut sebagai model pengabdian masyarakat untuk mendorong transformasi digital UMKM secara berkelanjutan di berbagai daerah.
THE POWER OF MAMA-MAMA: PENDEKATAN GENDER DALAM EDUKASI PENGELOLAAN SAMPAH KELUARGA DI KAWASAN PA-DAT PENDUDUK MEDAN TEMBUNG Nasution, Edwin Sugesti; Lazuardi, Dedy; Wahyuni, Putri
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.3658

Abstract

Abstract: Waste management in Medan Tembung faces complex challenges due to high population density, limited infrastructure, and low community participation. This community service initiative aims to empower mothers as agents of change through a gender-based approach. The methods used include: (1) soscialization of Regional Regulation No 6 of 2015 (2) practical training on waste sorting and household-scale composting, (3) mentoring by environmental cadres, and (4) a community-based reward system. The results show significant improvement in women's participation (85% of participants), with 72% of households consistently practicing waste sorting. The program also improves comprehension and awareness about household waste separation.  Key findings reveal that approaches leveraging women's social networks (PKK, savings groups) and local value integration are more effective than mere regulatory socialization. This initiative demonstrates that empowering mothers can be a sustainable strategy for family-based waste management in densely populated areas.            Keywords: women's empowerment; household waste management; gender approach; Medan Tembung; circular economy
Transformation Strategy of Omni-Channel Marketing (OCM) Based on Digital Innovation to Foster Sustainable Competitive Advantage for MSMEs Lazuardi, Dedy; Ihdina Gustina; Nurmala Sridewi
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 09 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) October 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small, and Medium Enterprises (MSMEs) still rely on conventional marketing strategies that are less effective in enhancing competitiveness. According to data from the Ministry of Cooperatives and SMEs (KemenKopUKM), only 21% of MSMEs have adopted digital approaches, with remaining challenges including limited infrastructure, lack of digital skills, and minimal policy support. Omni-Channel Marketing (OCM) based on digital innovation emerges as a strategic solution to expand market reach, improve business efficiency, and create sustainable competitive advantage. In line with the President's Asta Cita Point 3, "promoting entrepreneurship," a transformative strategy for OCM driven by digital innovation is needed to help MSMEs survive and grow in an increasingly competitive global market. This study employs a quantitative approach. The sample consists of 1,000 MSMEs in Medan City, selected using purposive sampling. Data were collected through a questionnaire survey. The study uses Partial Least Squares (PLS) with SmartPLS software for data analysis. The findings indicate that the Omni-Channel Marketing (OCM) Transformation Strategy and Digital Innovation have a positive and significant effect on Sustainable Competitive Advantage. Moreover, the OCM Transformation Strategy influences Digital Innovation, and the OCM Transformation Strategy, mediated by Digital Innovation, also affects Sustainable Competitive Advantage.
Implementasi Nilai Religius, Moral Etika dan Tradisi dalam Manajemen: Sebuah Tinjauan Literatur Lazuardi, Dedy; Wahyuni, Putri; Gustina, Ihdina; Mujiatun, Siti
Indonesian Journal of Islamic Economics and Business Vol. 9 No. 2 (2024): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v9i2.2848

Abstract

This research aims to understand how the application of religious, moral/ethical and traditional values affects organizational performance. It also explores the challenges faced by managers in implementing these values in management practices, as well as how these values can shape an organizational culture that supports sustainability and business ethics. This research uses a qualitative approach, with the Grounded Theory method to develop theories based on empirical data collected. Data collection techniques included interviews, observations, and document analysis, focusing on the phenomenon of applying religious, moral/ethical, and traditional values in the organization. The results show that religious, moral/ethical, and traditional values contribute significantly to improving organizational performance. Religious values such as honesty, justice, and responsibility create a harmonious and productive work environment. Morals/ethics support customer and stakeholder trust, while tradition strengthens organizational culture and employee loyalty. The results show that religious values, morals/ethics, and traditions contribute significantly to improving organizational performance. Religious values such as honesty, justice, and responsibility create a harmonious and productive work environment. Morals/ethics support customer and stakeholder trust, while traditions support organizational performance.
The Analysis of The Influence of Digital Marketing and Product Diversity on The Success of E-Commerce Business Lazuardi, Dedy; Rinaldi, Muammar; Shinta, Shinta
Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.132

Abstract

This research examines the factors influencing the success of e-commerce, focusing on Digital Marketing and Product Diversity as independent variables. The study takes place at RADATIME, an e-commerce store in Medan that specializes in selling watches. Digital Marketing and Product Diversity were chosen due to their significant impact on Business Success, which is measured through indicators such as Competitiveness, Business Competence, and Business Ethics. A quantitative method was employed, involving the distribution of questionnaires to 96 RADATIME customers randomly selected from a total of 2,371 customers in 2022 (with a 10% margin of error). The analysis reveals that Business Success = 2.250 + 0.506 Digital Marketing + 0.587 Product Diversity + e, indicating a positive and significant influence from both variables. The t-test results for Digital Marketing (t-value = 6.433, significance level = 0.000) and Product Diversity (t-value = 5.003, significance level = 0.000) support this finding. Additionally, the F-test indicates a significant simultaneous effect of both variables (F-value = 126.747, significance level = 0.000). The coefficient of determination (R2 = 0.732 or 73.2%) demonstrates that 73.2% of Business Success can be explained by Digital Marketing and Product Diversity, while the remaining 26.8% is attributed to unexplored variables. Future research should consider incorporating or replacing independent variables with greater influence.
Efforts to increase consumer interest through price and service quality Lazuardi, Dedy; Gustina, Ihdina; Rinaldi, Muammar; Amril, Amril
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.511

Abstract

This research aims to determine the effect of price on purchase interest at the Sinar Buana Store, to determine the influence of service quality on purchase interest at the Sinar Buana store, to determine the influence of price and service quality on purchase interest at the Sinar Buana store. The research methodology used is a quantitative descriptive method. The type of data used in this research is quantitative data, namely data obtained in the form of numbers or figures. Data sources include primary data and secondary data. Primary data was obtained from the results of distributing questionnaires to respondents, secondary data was obtained from data and literature relating to the problems discussed. The research population that will be used in the research is all consumers who made purchases at the store during the 2020 period, totaling 17,346 consumers. This amount was obtained from transactions during 2020. By using the Slovin formula with an error rate of 10%, a sample size of 100 respondents was obtained. Data were analyzed using multiple linear regression analysis methods. The results showed that price and service quality had a positive and significant effect on purchase interest at the Sinar Buana Store.
The Effect of Green Packaging and Digital Payment on Consumer Behavior (A Case Study at Indomaret Asia Mega Mas Branch): Pengaruh Green Packaging dan Digital Payment terhadap Perilaku Konsumen (Studi Kasus di Indomaret Cabang Asia Mega Mas Medan) Ryu; Lazuardi, Dedy
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.344

Abstract

The central goal of this research is to ascertain how environmentally friendly packaging (X1) and electronic payment methods (X2) influence how customers act when shopping at the Asia Mega Mas Indomaret store in Medan. The survey involved 130 participants, all of whom were customers at the Asia Mega Mas Indomaret location in Medan. The method of data collection employed direct distribution of questionnaires to respondents. The outcomes of the research demonstrate that utilizing eco-friendly packaging (X1) has a favorable impact on consumer actions (Y), and using digital payment options (X2) also positively affects consumer behavior (Y).
The Effect of Innovation and Fintech (Financing Access) On Repurchase Intention In Msmes Kampung Baru Village: Pengaruh Inovasi dan Fintech (Akses Pembiayaan) terhadap Repurchase intention pada UMKM di Kelurahan Kampung Baru Hartono, Angeline; Lazuardi, Dedy
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.307

Abstract

This study aims to investigate the influence of innovation and fintech on the repurchase intention of culinary MSME consumers in Kampung Baru Village, Medan, which has been facing challenges of low product diversification, conventional capital constraints, and limited digital infrastructure. The descriptive quantitative method was applied by collecting data through questionnaires to 100 respondents who were selected incidentally and data analysis using SPSS 25 involving tests of validity, reliability, normality, multicollinearity, and multiple linear regression. The results of the study show that innovation has a positive and significant influence. Meanwhile, fintech also has a positive and significant effect on repurchase intention, with a determination coefficient of R² of 0.533 which means that the two variables explain 53.3% of the repurchase intention variable. These findings confirm the importance of synergy between innovation and fintech in increasing the repurchase intention of culinary MSMEs in Medan. Therefore, it is recommended that MSME actors conduct periodic market research, develop innovations according to consumer needs, and implement a simple digital recording system, fintech providers simplify the application interface, offer flexible loan tenors, and financial literacy modules.
The Influence of Financial Technology and Digital Marketing on Customer Satisfaction of Aroma Bakery and Cake Shop ( Case Study of Generation Z Lubuk Pakam) : Pengaruh Teknologi Keuangan dan Pemasaran Digital terhadap Kepuasan Pelanggan Aroma Bakery and Cake Shop (Studi Kasus Generasi Z di Lubuk Pakam) Willia, Stevani; Ade Gunawan; Lazuardi, Dedy
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.325

Abstract

This study aims to analyze the effect of financial technology and digital marketing on customer satisfaction at Aroma Bakery and Cake Shop, Bakaran Batu branch. The population for this study consists of 22,388 Generation Z individuals (aged 14–28 years old) in Lubuk Pakam, and quantitative data is used. Using the Slovin formula, 100 Generation Z respondents were obtained. The questionnaire data was tested for validity and reliability using Cronbach's alpha, then the data was analyzed using normality tests, multiple linear regression, multicollinearity, T-tests, F-tests, and determination coefficient calculations (R²). The regression equation Customer Satisfaction = 7.347 + 0.371 Fintech + 0.424 Digital Marketing + e means that both variables have a positive effect. The results of the study show that fintech and digital marketing have a positive and significant effect on customer satisfaction. Fintech (t = 4.395 sig < 0.05), with its ease, practicality, trust, speed, and transaction security of fintech, can improve customer experience and satisfaction. Digital marketing has a positive and significant effect (t = 6.539, sig < 0.05), proving that content marketing, influencer marketing, and digital discount vouchers are effective in increasing customer engagement and satisfaction. Simultaneously, the coefficient of determination of 61% indicates that the variables studied contribute significantly to customer satisfaction.
The Influence of Biodegradable Packaging and Consumer Awareness on Product Sustainability at Ascend Coffee and Tea Company: Pengaruh Kemasan Biodegradable dan Kesadaran Konsumen Terhadap Keberlanjutan Produk di Ascend Coffee and Tea Company Natalia Waruwu, Angelica; Lazuardi, Dedy
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.354

Abstract

This study aims to analyze the influence of biodegradable packaging and consumer awareness on product sustainability at Ascend Coffee and Tea Company in Medan City. The background of the research is based on the increasing global and local attention to sustainability issues and the demand of the beverage industry to reduce dependence on single-use plastic packaging. The adoption of biodegradable packaging is seen as an important strategy in supporting an environmentally friendly brand image, while consumer awareness of sustainability issues is a key factor in encouraging more responsible purchasing behavior. This study uses a quantitative approach with a survey method through a questionnaire to Ascend Coffee and Tea Company consumers who have consumed the product in the last six months. The analysis was conducted to find out the extent to which biodegradable packaging variables and consumer awareness affect product sustainability, both partially and simultaneously. The results of this study are expected to make a theoretical contribution to the development of literature related to green marketing as well as practical implications for companies in implementing sustainable business strategies that are able to improve brand image, consumer loyalty, and long-term competitiveness.
Co-Authors Ade Gunawan Amril Amril Edwin Sugesti Nasution Hartono, Angeline Ihdina Gustina Muammar Rinaldi Natalia Waruwu, Angelica PUTRI WAHYUNI Ryu Shinta Shinta Sinaga, Hommy Dorthy Ellyany Siti Mujiatun Sridewi, Nurmala Wangsa, Fendy Willia, Stevani