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Lazuardi, Dedy
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THE POWER OF MAMA-MAMA: PENDEKATAN GENDER DALAM EDUKASI PENGELOLAAN SAMPAH KELUARGA DI KAWASAN PA-DAT PENDUDUK MEDAN TEMBUNG Nasution, Edwin Sugesti; Lazuardi, Dedy; Wahyuni, Putri
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.3658

Abstract

Abstract: Waste management in Medan Tembung faces complex challenges due to high population density, limited infrastructure, and low community participation. This community service initiative aims to empower mothers as agents of change through a gender-based approach. The methods used include: (1) soscialization of Regional Regulation No 6 of 2015 (2) practical training on waste sorting and household-scale composting, (3) mentoring by environmental cadres, and (4) a community-based reward system. The results show significant improvement in women's participation (85% of participants), with 72% of households consistently practicing waste sorting. The program also improves comprehension and awareness about household waste separation.  Key findings reveal that approaches leveraging women's social networks (PKK, savings groups) and local value integration are more effective than mere regulatory socialization. This initiative demonstrates that empowering mothers can be a sustainable strategy for family-based waste management in densely populated areas.            Keywords: women's empowerment; household waste management; gender approach; Medan Tembung; circular economy
Transformation Strategy of Omni-Channel Marketing (OCM) Based on Digital Innovation to Foster Sustainable Competitive Advantage for MSMEs Lazuardi, Dedy; Ihdina Gustina; Nurmala Sridewi
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 09 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) October 2025
Publisher : Sean Institute

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) still rely on conventional marketing strategies that are less effective in enhancing competitiveness. According to data from the Ministry of Cooperatives and SMEs (KemenKopUKM), only 21% of MSMEs have adopted digital approaches, with remaining challenges including limited infrastructure, lack of digital skills, and minimal policy support. Omni-Channel Marketing (OCM) based on digital innovation emerges as a strategic solution to expand market reach, improve business efficiency, and create sustainable competitive advantage. In line with the President's Asta Cita Point 3, "promoting entrepreneurship," a transformative strategy for OCM driven by digital innovation is needed to help MSMEs survive and grow in an increasingly competitive global market. This study employs a quantitative approach. The sample consists of 1,000 MSMEs in Medan City, selected using purposive sampling. Data were collected through a questionnaire survey. The study uses Partial Least Squares (PLS) with SmartPLS software for data analysis. The findings indicate that the Omni-Channel Marketing (OCM) Transformation Strategy and Digital Innovation have a positive and significant effect on Sustainable Competitive Advantage. Moreover, the OCM Transformation Strategy influences Digital Innovation, and the OCM Transformation Strategy, mediated by Digital Innovation, also affects Sustainable Competitive Advantage.
Implementasi Nilai Religius, Moral Etika dan Tradisi dalam Manajemen: Sebuah Tinjauan Literatur Lazuardi, Dedy; Wahyuni, Putri; Gustina, Ihdina; Mujiatun, Siti
Indonesian Journal of Islamic Economics and Business Vol. 9 No. 2 (2024): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v9i2.2848

Abstract

This research aims to understand how the application of religious, moral/ethical and traditional values affects organizational performance. It also explores the challenges faced by managers in implementing these values in management practices, as well as how these values can shape an organizational culture that supports sustainability and business ethics. This research uses a qualitative approach, with the Grounded Theory method to develop theories based on empirical data collected. Data collection techniques included interviews, observations, and document analysis, focusing on the phenomenon of applying religious, moral/ethical, and traditional values in the organization. The results show that religious, moral/ethical, and traditional values contribute significantly to improving organizational performance. Religious values such as honesty, justice, and responsibility create a harmonious and productive work environment. Morals/ethics support customer and stakeholder trust, while tradition strengthens organizational culture and employee loyalty. The results show that religious values, morals/ethics, and traditions contribute significantly to improving organizational performance. Religious values such as honesty, justice, and responsibility create a harmonious and productive work environment. Morals/ethics support customer and stakeholder trust, while traditions support organizational performance.
The Analysis of The Influence of Digital Marketing and Product Diversity on The Success of E-Commerce Business Lazuardi, Dedy; Rinaldi, Muammar; Shinta, Shinta
Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.132

Abstract

This research examines the factors influencing the success of e-commerce, focusing on Digital Marketing and Product Diversity as independent variables. The study takes place at RADATIME, an e-commerce store in Medan that specializes in selling watches. Digital Marketing and Product Diversity were chosen due to their significant impact on Business Success, which is measured through indicators such as Competitiveness, Business Competence, and Business Ethics. A quantitative method was employed, involving the distribution of questionnaires to 96 RADATIME customers randomly selected from a total of 2,371 customers in 2022 (with a 10% margin of error). The analysis reveals that Business Success = 2.250 + 0.506 Digital Marketing + 0.587 Product Diversity + e, indicating a positive and significant influence from both variables. The t-test results for Digital Marketing (t-value = 6.433, significance level = 0.000) and Product Diversity (t-value = 5.003, significance level = 0.000) support this finding. Additionally, the F-test indicates a significant simultaneous effect of both variables (F-value = 126.747, significance level = 0.000). The coefficient of determination (R2 = 0.732 or 73.2%) demonstrates that 73.2% of Business Success can be explained by Digital Marketing and Product Diversity, while the remaining 26.8% is attributed to unexplored variables. Future research should consider incorporating or replacing independent variables with greater influence.
Efforts to increase consumer interest through price and service quality Lazuardi, Dedy; Gustina, Ihdina; Rinaldi, Muammar; Amril, Amril
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.511

Abstract

This research aims to determine the effect of price on purchase interest at the Sinar Buana Store, to determine the influence of service quality on purchase interest at the Sinar Buana store, to determine the influence of price and service quality on purchase interest at the Sinar Buana store. The research methodology used is a quantitative descriptive method. The type of data used in this research is quantitative data, namely data obtained in the form of numbers or figures. Data sources include primary data and secondary data. Primary data was obtained from the results of distributing questionnaires to respondents, secondary data was obtained from data and literature relating to the problems discussed. The research population that will be used in the research is all consumers who made purchases at the store during the 2020 period, totaling 17,346 consumers. This amount was obtained from transactions during 2020. By using the Slovin formula with an error rate of 10%, a sample size of 100 respondents was obtained. Data were analyzed using multiple linear regression analysis methods. The results showed that price and service quality had a positive and significant effect on purchase interest at the Sinar Buana Store.
Co-Authors Amril Amril Edwin Sugesti Nasution Ihdina Gustina Muammar Rinaldi PUTRI WAHYUNI Shinta Shinta Sinaga, Hommy Dorthy Ellyany Siti Mujiatun Sridewi, Nurmala Wangsa, Fendy