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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Bingkai Ekonomi (JBE) Jurnal Pengabdian Masyarakat Waradin Jurnal Pengabdian Kepada Masyarakat Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Jurnal Pelayanan Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial Green Economics: International Journal of Islamic and Economic Education Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Heri Usodo
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pendampingan Kewirausahaan Berbasis Inovasi untuk Meningkatkan Kinerja Usaha Mikro di Desa Asinan Kec. Bawen Kabupaten Semarang Teti Safari; R.A.Marlien; Heri Usodo; Muhammad Syamsul Maarif; Achmad Kholik
Jurnal Pelayanan Masyarakat Vol. 3 No. 2 (2026): Juni: JPM :Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v3i2.3357

Abstract

This community service activity aimed to improve the performance of micro enterprises through innovation-based entrepreneurship assistance in Asinan Village, Ambarawa, Semarang. The main problems faced by the participants included limited innovation capabilities, weak managerial skills, and low utilization of digital technology in marketing activities. The program adopted a participatory approach through training, intensive mentoring, hands-on practice, and business performance evaluation. A total of 25 micro-enterprise owners participated in this activity. The results demonstrated significant improvements in participants’ entrepreneurial knowledge, innovation capabilities, and utilization of digital marketing. Approximately 72% of the participants successfully developed more innovative products, while 65% began utilizing social media platforms as marketing tools. In addition, participants’ businesses experienced an average revenue increase of 20–30% after completing the mentoring process. These findings indicate that innovation-based entrepreneurship assistance is an effective and sustainable strategy for empowering micro enterprises and strengthening the economy of Asinan Village, Ambarawa, Semarang through collaborative and sustainable community development programs.
Co-Authors Achmad Kholik Adhelia Ayu Putri Agustina Deva PN Agustina Puji Nilamsari Aland Satria AW Alya Audina Andika Prihantara Arum Aji Fitriani Cantik Padmasari Ferdiyan Yefta Melkisua Berelaka Firda Sekar Praditya Gymnastiar Trisatya Heru Yulianto Ihda Nor Ismaul Fitroh M. Syamsul Maarif Ma. Criselda Robles Muhammad Abdullah Mafahir Muhammad Julianto Nofi Puji Lestari Nur Aeni Fatimah Nyoman Sri Padmini Palupiningtyas, Dyah Prieya Widy Astuti R.A.Marlien Raihan Maulana Adi Artanta Ray Octafian Safari, Teti Supriyadi, Andhi Tania Wulandari WAHYUDI