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Komunikasi Pemasaran Usaha Kuliner Tradisional Khas Kabupaten Soppeng “Nennu-Nennu” Dalam Upaya Menghadapi Persaingan Adawiyah , Rabiatul; F.Amin , Kasma; Amir , Izki Fikriani
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 4 No. 3 (2023)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v4i3.242

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana startegi komunikasi pemasaran yang dilakukan pengusaha kuliner nennu-nennu dalam menghadapi persaingan dan hambatan apa saja yang dihadapi oleh pengusaha kuliner nennu-nennu. Adapun metode penelitian yang digunakan adalah penelitian deskriptif kualitatif, dengan lokasi penelitian ini dilaksanakan di Desa Welonge, Kecamatan Marioriawa, Kabupaten Soppeng, Sulawesi Selatan. Adapun informan yang terdapat dalam penelitian ini adalah sebanyak 4 orang dengan melakukan metode pengumpulan data yang dilakukan yaitu berupa teknik observasi, wawancara, dan dokumentasi. Teknik anlisis data yang digunakan adalah pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa strategi komunikasi pemasaran yang dilakukan pengusah kuliner nennu-nennu dalam menghadapi persaingan dilakukan dengan 3 tahap, yaitu perencanaan strategi, pelaksanaan strategi, dan evaluasi. Adapun yang menjadi hambatan yang dihadapi pengusaha kuliner nennu-nennu yaitu ketatnya persaingan membuat pengusaha untuk menggunakan berbagai cara dalam strategi pemasaran mereka, selain itu penulisan caption pihak kuliner nennu-nennu harus terampil dalam menyusun kata demi kata menjadi kalimat pesan yang berkualitas sehingga dapat menarik khalayak untuk membeli produk tersebut.
GENDER TRANSFORMATION-BASED DOMESTIC VIOLENCE VICTIM EMPOWERMENT MODEL IN NORTH ACEH DISTRICT Kurniawan, Rudi; Aruni , Fidhia; Adawiyah , Rabiatul; Safrida; Kamaly, Nurul
Natapraja Vol. 13 No. 1 (2025): Governance Studies
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/natapraja.v13i1.85301

Abstract

The North Aceh Regency ranks second in domestic violence (DV) cases in the Aceh Province, following the city of Banda Aceh. This study examines a Gender Transformation-based Empowerment Model for Victims of Domestic Violence, aiming to analyze and describe an economic empowerment model that enables victims to enhance their welfare and independence. Employing qualitative research methods through a phenomenological approach and literature review, data were collected via interviews with representatives from the North Aceh Office of Social Affairs, Women’s Empowerment and Child Protection, local government stakeholders, and victims of domestic violence. The findings reveal that economic factors are the predominant causes of domestic violence in North Aceh. Government assistance in the region remains largely focused on legal and psychological support, while economic empowerment initiatives are still limited in scope. The implementation of a Gender Transformation-based economic empowerment model offers victims access to economic resources and helps to challenge prevailing societal norms and power structures that marginalize women. This approach promotes gender equality by enabling victims to participate more actively in economic and social spheres, including access to education, vocational training, and employment opportunities.
Upaya Guru dalam Pengembangan Kurikulum 2013 di Sekolah MAS Al-Washliyah Tembung Fattah Nasution, Abdul; Aldi, Muhammad; Sastra, Purnama; Adawiyah , Rabiatul; Nur Khalifah, Siti
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.132

Abstract

The purpose of writing this journal is to analyze the teacher's efforts in developing the 2013 curriculum at the MAS Al-Washliyah Tembung school. The method used in this research is qualitative, descriptive with library research and field interviews. Research results that can be obtained from this study, that in developing the 2013 Curriculum, it has several components, principles, principles, and forms. So it should be noted, in developing the curriculum must pay attention to the aspects and conditions of student learning at school, starting from the affective, cognitive, and psychomotor aspects of the students themselves. This can be evaluated through several assessments which are the main goal in developing the curriculum, thus, curriculum development can take place effectively, and efficiency is as expected. Keywords : Efforts, Development, Curriculum 2013