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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Religion Education and Law International Journal of Applied and Scientific Research (IJASR) International Journal of Global Sustainable Research
Onyejelem, Timothy Ekeledirichukwu
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Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Public Relations and Media Role in Peace Building in Nigeria Maiwada, Abdullahi Aliyu; Aondover, Perpetua Ogechi; Adewale, Olugbenga Charles; Falobi, Funmi; Onyejelem, Timothy Ekeledirichukwu
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 1 (2025): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i1.8028

Abstract

Public relations (PR) and media play crucial roles in peacebuilding in Nigeria, a nation with a diverse cultural, religious, and political landscape. In a country where ethno-religious conflicts, political tensions, and socio-economic disparities often lead to unrest, strategic PR and media efforts can foster dialogue, promote understanding, and build sustainable peace. The paper argues that PR professionals facilitate dialogue among conflicting parties by creating platforms for engagement, understanding, and negotiation. They design campaigns that promote mutual respect and tolerance. By sharing transparent and accurate information, PR efforts can bridge gaps between communities and institutions, fostering trust. PR and media are pivotal in shaping narratives, fostering dialogue, and building consensus in peacebuilding processes. By addressing challenges and adopting inclusive, transparent, and ethical approaches, these tools can significantly contribute to a more harmonious Nigeria. Conflicts are becoming more complex in more institutions and are involving multiple issues as well. Handling such conflicts enhance the client’s ability to function successfully in a volatile environment. In other words, more organizations have the potential for conflict that needs to be resolved than ever before. Skills are needed by public relations managers to evaluate the divergent interests of different groups to formulate alternatives that will satisfy the parties involved in the dispute. The paper concludes that PR and media work together to suppress divisive narratives by promoting content that emphasizes shared values and diversity. In times of unrest, PR teams communicate clear, accurate, and timely information to mitigate panic and prevent escalation. Media organizations must adopt conflict-sensitive reporting, avoiding sensationalism and inflammatory language.
Influence of Crisis Communication Strategies on Public Perception of Organisations: A Study of Caleb University Adeyemi, Adefisola; Falobi, Funmi; Akin-Odukoya, Omolara; Onyejelem, Timothy Ekeledirichukwu; Ridwan, Muhammad
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 4 (2024): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i4.8000

Abstract

Effective crisis communication plays a crucial role in preserving an organization’s reputation during significant national or even internal crises in the organisation. This study investigates the impact of crisis communication strategies on the public perception of an organization, focusing on Caleb University. The research delves into how effective crisis communication practices influence how the public views an organization during challenging times. By analysing the specific strategies employed by Caleb University in managing crises and their subsequent effects on public perception, this study aims to provide valuable insights into the importance of communication strategies in shaping public opinion and maintaining organizational reputation. In this study, the positivist approach of research design was adopted, which informed the choice of survey method. Questionnaire was used as an instrument of data collection. The population of the study consist of students in the Department of Mass Communication, Caleb University from which a sample of 200 respondents were drawn based on the principle of stratified sampling. The findings of this study revealed that there is a positive influence of crisis communication on the public perception of crisis events and illustrates that adopting effective crisis communication strategies during crises delivers improved outcomes. The study concludes that Effective crisis communication at Caleb University would rely on preemptive planning, clear and transparent messaging, a designated crisis response team, and continuous engagement with all stakeholders.
Accessing Digital Divide and Implications in Nigeria: The Media Dimension Vitalis, Perpetua Ogechi; Aondover, Eric Msughter; Ogunbola, Omotola; Onyejelem, Timothy Ekeledirichukwu; Ridwan, Muhammad
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 1 (2025): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i1.8017

Abstract

The digital divide connotes the gap between those who have access to modern information and communication technologies (ICT) and those who do not, due to various factors like income, education, geographic location, or infrastructure. In the context of Nigeria, this divide has profound implications for economic, social, and political development, particularly in the realm of media. The media dimension of the digital divide explores the unequal access to digital platforms, content, and technologies, which influences the dissemination of information, civic engagement, and media consumption. The postulation of Diffusion of Innovation Theory was employed to achieve the goal of this paper. The paper argues that digital literacy, which includes the ability to use digital devices and navigate online platforms, is still a challenge in Nigeria. Although there has been a surge in mobile phone ownership, a large portion of the population, particularly older generations and those in remote areas, lack the necessary skills to fully benefit from digital media platforms. This lack of digital literacy hampers the capacity of citizens to engage with online news, education, and government services. The paper concludes that the digital divide in Nigeria, particularly in the media dimension, has significant implications for access to information, political participation, social inclusion, and education. While efforts to bridge this divide are underway, much work remains to be done. By addressing the infrastructure, economic, and digital literacy challenges, Nigeria can begin to close the digital divide and ensure that all its citizens can participate fully in the digital age.
Whose Story Is It? Media Portrayals of Children in Conflict and Migration Contexts Onyejelem, Timothy Ekeledirichukwu
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 3 (2025): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i3.8104

Abstract

This paper examines media portrayals of children in contexts of conflict and migration, interrogating the narratives, visual representations, and framing strategies employed in both global and local media. Using secondary data, the paper explores how children are often depicted as passive victims, security threats, or symbols of hope, rather than as agents with voices and rights. It investigates whose perspectives dominate the storytelling, whether those of journalists, governments, aid agencies, or the children themselves, and the implications of such representations for public perception, humanitarian response, and policy advocacy. The paper calls for more inclusive, context-sensitive, and child-centred reporting frameworks that recognize children not merely as subjects of pity or fear, but as individuals with agency, resilience, and stories worth telling on their own terms. This paper has shown that mainstream media often depict children through reductive frames, either as passive victims or as security threats, thus stripping them of agency and voice. These portrayals are frequently influenced by geopolitical interests, cultural biases, and editorial agendas that prioritize sensationalism over complexity. While some media efforts attempt to humanize children and highlight their resilience, structural limitations and editorial conventions often impede more balanced storytelling. A child-rights-based and ethical media framework is therefore essential to ensure that children's experiences are accurately and respectfully represented.
Exposing the Shadow of Technology and its Effects on Electoral Management in Nigeria: A Study of 2023 General Elections Adebogun, Olayinka Babatunde; Falobi, Funmi; Eboseremen, Ehikioya Nathaniel; Onyejelem, Timothy Ekeledirichukwu
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 3 (2025): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i3.8113

Abstract

The 2023 general elections in Nigeria marked a watershed moment in the country’s democratic trajectory, particularly with the adoption of technology-driven electoral management systems such as the Bimodal Voter Accreditation System (BVAS) and the INEC Result Viewing Portal (IReV). While these innovations were introduced to enhance transparency, reduce electoral fraud, and strengthen public trust, their deployment exposed significant challenges that highlighted the shadow side of technology in electoral processes. This study interrogates the effects of technological tools on the credibility, efficiency, and legitimacy of the 2023 elections, drawing on media reports, official election data, and scholarly analyses. The study made use of secondary sources of Data collection. Secondary data were sourced from academic journals, INEC reports, election observer reports, news, articles, and policy papers. Databases such as ResearchGate, Google Scholar, and reputable news outlets were utilized. Findings reveal a paradox: although technology improved aspects of voter accreditation and broadened access to election results, systemic failures, infrastructural limitations, cyber vulnerabilities, and perceived manipulation undermined confidence in the process. The paper argues that the reliance on technology without adequate infrastructural support, legal clarity, and institutional integrity risks deepening public distrust rather than consolidating democratic gains. The study concludes that the 2023 Nigerian general election represents a pivotal case study in the intersection of technology and democracy in a developing nation. The introduction of advanced electoral technologies, such as the Bimodal Voter Accreditation System (BVAS) and the INEC Result Viewing Portal (IReV), was a bold step toward mdernzing Nigeria’s electoral process.
Global and Local Dynamics in Film Collaboration and Production Onyejelem, Timothy Ekeledirichukwu
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 9, No 1 (2026): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The globalization of film production has intensified cross-border collaborations, reshaping creative practices, industrial structures, and cultural representations within national cinema industries. This paper examines the global-local dynamics that underpin film collaborations between Nollywood filmmakers and their counterparts in Hollywood and Bollywood. Based on the theoretical postulation of Diffusion of Innovation, the paper interrogates how power relations, market access, technological exchange, and cultural identity are negotiated within these transnational partnerships. It argues that while such collaborations offer Nollywood opportunities for skills transfer, international visibility, and market expansion, they also reproduce asymmetrical power structures that privilege dominant global film industries. The study further explores how local narratives, aesthetics, and production practices are reconfigured to meet global market expectations, often resulting in hybridized cinematic forms. The paper concludes that global and local dynamics in film collaboration and production reveal the complex negotiations that shape contemporary transnational cinema. Nollywood’s collaborations with Hollywood and Bollywood demonstrate how global partnerships can simultaneously function as sites of opportunity and constraint, facilitating access to capital, technology, professional networks, and international markets, while also embedding unequal power relations that influence creative control, narrative framing, and cultural representation.
Perception of Nigerian Films by Christian Youths in Mowe Community Oyinloye, Deborah Oluwadamilola; Aondover, Perpetua Ogechi; Ogunbola, Omotola; Onyejelem, Timothy Ekeledirichukwu
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 9, No 1 (2026): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v9i1.8155

Abstract

The research work examined, “Perception of Nigerian films by Christian youths in Mowe community.” The study examined the perception of Christian films by youths of Mowe community with issues such as poor performance and production, which impacts the perception of Christian films negatively. The objectives of this study were to determine the extent of exposure of Christian youths in Mowe community to Nigerian Christian films, examine the perception of Nigerian Christian films among Christian youths in Mowe community, and also explore the influence of Christian films on the religious beliefs and practices of these Christian youths in Mowe community. The research questions were; what is the extent of exposure of Christian youths in Mowe community to Nigerian Christian films, how do Christian youths in Mowe community perceive Nigerian Christian films, and in what ways do these perceptions influence their religious beliefs and practices. Perception theory and cultivation theory were the theories used in this study. The research method used was survey method. This enabled the researcher to objectively collect, evaluate, verify information gathered through the use of questionnaires and synthesize evidence by establishing facts and reaching defensible conclusions. The findings of the study was that a large number of Mowe youths are exposed to Nigerian Christian films, as they frequently watch these films. According to these youths, Christian films do have some improvement to do, even though their movies have a positive impact on their faith. The recommendations were that efforts should be made by Nigerian Christian filmmakers to improve the quality of their films, as they continue to produce films that promotes Christian messages and values.
Social Media and Political Communication in the 2023 Campaign in Nigeria Iloh, Mmesomachukwu Chukwuemeka; Saint, Ekpali Joseph; Maiwada, Abdullahi Aliyu; Onyejelem, Timothy Ekeledirichukwu
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 9, No 1 (2026): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v9i1.8156

Abstract

This paper examines the role of social media in shaping political communication during the 2023 general election campaign in Nigeria. It investigates how political actors, parties, and citizen networks used digital platforms to disseminate messages, mobilise supporters, counter opposition narratives, and influence public opinion. Secondary data was used to generate relevant information on social media platform like Facebook, Twitter, Instagram, TikTok, and WhatsApp, to identify communication patterns, strategies, and audience engagement behaviour. The paper argues that social media served as a critical arena for agenda-setting, political persuasion, real-time interaction, and participatory discourse, while also amplifying misinformation, emotional appeals, and polarising content. The paper concludes that social media significantly reshaped Nigeria’s 2023 campaign landscape by expanding political reach, enhancing youth participation, and redefining how political messages are produced, circulated, and contested. Nigerian political candidates have endeavoured to navigate the complex social media landscape. Initiatives such as fact-checking organisations and partnerships with digital influencers came as countermeasures to misinformation and targeted messaging.
Co-Authors Adebogun, Olayinka Babatunde Adewale, Olugbenga Charles Adeyemi, Adefisola Akin-Odukoya, Omolara Aondover, Eric Msughter Aondover, Perpetua Ogechi CHIME-NGANYA, Chioma Rosemary Eboseremen, Ehikioya Nathaniel Ezeonyejiaku, Njideka Patience Falobi, Funmi Iloh, Mmesomachukwu Chukwuemeka Maiwada, Abdullahi Aliyu Majumder, Rajib Muhammad Ridwan Nwokeocha, Ifeanyi Martins Nwokeocha, Ifeanyi Martins Nwokeocha Ogunbola, Omotola OKANUME, Ben Odili Oyinloye, Deborah Oluwadamilola Saint, Ekpali Joseph Vitalis, Perpetua Ogechi