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All Journal Jurnal Manajemen Strategi dan Aplikasi Bisnis Quantitative Economics and Management Studies ABDINE Jurnal Pengabdian Masyarakat
Wiladiyah, Lala
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Other

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Omnibus law policy and motivation's impact on employee performance at PT XYZ Novialumi, Anita; Winata, Siti Dewi; Sukirno, Sukirno; Wiladiyah, Lala; Er, Luthvi Rachman
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1559

Abstract

This study aims to gain a deeper understanding of how employees perform their jobs and identify the broad legal framework that affects PT. XYZ. A diverse group of respondents participated in the saturated sampling strategy. The findings from the regression analysis show a significant correlation between the examined factors and employee performance. This regression model assesses the Omnibus Law, employee work performance, and motivation. The results of the regression tests indicate that the Omnibus Law has a considerable impact on employee performance, although with a relatively low significance level. Additionally, the motivation factor has a noteworthy positive effect on staff performance. The study's findings have key implications for PT. XYZ and similar organizations. First, the Omnibus Law's impact on employee performance highlights the need for training and compliance resources. Second, motivation and encouraging managers to establish recognition programs and career development opportunities are crucial. Lastly, the minimal impact of the Omnibus Law suggests that legal frameworks are not the sole performance influencers, prompting organizations to embrace a holistic approach that combines legal compliance with leadership support, workplace culture, and employee well-being initiatives.
Motivation and Consumers’ Attitudes Mediate The Effect of Social Media toward Purchase Decisions on Generation Z via Market Place Widiawati, Kristiana; Wiladiyah, Lala; Winata, Siti Dewi
Quantitative Economics and Management Studies Vol. 6 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4004

Abstract

The aim of this research work is to investigate the impact of motivations and attitudes towards social media on Generation Z purchasing behavior in the marketplace. This research is about what affects people’s purchase and how social media can be used in good ways in order to succeed as a marketer. The research method is a quantitative with analytical tool SMART PLS. The respondents from Generation Z in Jabodetabek as many as 236. The path analysis was used to assess the association of the variables studied. Influence on Purchase Decision The findings from the study reveal that social media has a direct as well as indirect impact on the consumer purchase decision (via consumer motivation and attitude). It can be concluded, from the path coefficient value, that motivation has a very significant effect on to purchasing decision (all hypotheses are accepted).
Penguatan Personal Branding untuk Persiapan Memasuki Dunia Kerja Siswa SMK Bistek Bekasi Widiawati, Kristiana; Wiladiyah, Lala; Dewi Winata, Siti; Putri Estiarto, Lintang; Elga Arliana, Selly
ABDINE: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): ABDINE : Jurnal Pengabdian Masyarakat
Publisher : Sekolah Tinggi Teknologi Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52072/abdine.v5i1.1334

Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) penguatan personal branding dilaksanakan di SMK Bisnis dan Teknologi (Bistek) Kota Bekasi sebagai upaya strategis untuk meningkatkan daya saing lulusan SMK kelas 12 di tengah tingginya persaingan dunia kerja. Tujuan kegiatan adalah mengatasi permasalahan utama siswa, yaitu kurangnya pemahaman tentang personal branding, minimnya keterampilan menyusun curriculum vitae dan portofolio digital, serta kesenjangan kompetensi soft skills dengan kebutuhan industri. Metode Participatory Action Research (PAR) adanya problematika yang ada dan dilaksanakan secara partisipatif dengan kegiatan utama sosialisasi interaktif pengenalan konsep personal branding, pelatihan penyusunan curriculum vitae & portofolio digital. Hasil pretest sebesar “32%” dan post test sebesar “89%” menunjukkan peningkatan  pengetahuan  dan keterampilan yang signifikan. Hasil anlisa angket kepuasan terhadap keseluruhan kegiatan pelatihan adalah “60%”  menyatakan “sangat puas”, “32%” menyatakan “puas.” dan “8%” menyatakan “cukup puas,” membuktikan bahwa pembekalan soft skills dan literasi dan pelatihan personal branding tidak hanya meningkatkan kesiapan kerja siswa, tetapi juga memperkuat sinergi antara sekolah dan industri. Rekomendasi berkelanjutan mencakup pelatihan terjadwal, pendampingan alumni, serta perluasan jejaring dengan dunia usaha
Co-Authors Dewi Winata, Siti Elga Arliana, Selly Er, Luthvi Rachman Indradewa, Rhian Novialumi, Anita Putri Estiarto, Lintang Sukirno Sukirno Suwarto Suwarto Tantri Yanuar Rahmat Syah Widiawati, Kristiana Winata, Siti Dewi