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All Journal Aptisi Transactions on Technopreneurship (ATT) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi
Hadi, Tan
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Penggunaan Data Analistik dalam Strategi Pemasaran untuk Mempertahankan Loyalitas Pelanggan: Use of Analytical Data in Marketing Strategy to Maintain Customer Loyalty Sibarani, Blasius Erik; Setiawan, Sandy; Hadi, Tan; Williams, Tane; Mkhize, Thabo
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 3 No 1 (2024): September
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v3i1.592

Abstract

Penelitian ini mengkaji penggunaan data analistik dalam strategi pemasaran untuk mempertahankan loyalitas pelanggan. Di era digital yang terus berkembang, perusahaan semakin bergantung pada data analistik untuk memahami perilaku pelanggan dan menyusun strategi pemasaran yang efektif. Melalui analisis data yang mendalam, perusahaan dapat mengidentifikasi tren, preferensi, dan kebutuhan pelanggan secara lebih akurat. Penelitian ini mengeksplorasi berbagai teknik dan alat data analistik yang digunakan dalam pemasaran, seperti segmentasi pelanggan, analisis sentimen, dan personalisasi kampanye. Hasil dari penelitian ini menunjukkan bahwa penerapan data analistik dalam strategi pemasaran tidak hanya meningkatkan kepuasan pelanggan tetapi juga memperkuat hubungan jangka panjang antara perusahaan dan pelanggan. Studi kasus dari beberapa perusahaan terkemuka di industri menunjukkan bahwa integrasi data analistik dalam strategi pemasaran berkontribusi signifikan terhadap peningkatan loyalitas pelanggan. Kesimpulannya, data analistik merupakan elemen krusial dalam pengembangan strategi pemasaran yang efektif dan berkelanjutan, yang pada akhirnya berdampak positif pada retensi pelanggan.
Strengthening Millennial Teachers Commitment to Become Edupreneurs Hadi, Tan; Sihombing, Sabrina Oktaria; Tukiran, Martinus; Wijaya, Rizky Charles
Aptisi Transactions On Technopreneurship (ATT) Vol 6 No 3 (2024): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v6i3.474

Abstract

Committed millennial teachers are highly dedicated and engaged in their profession. They aim to deliver high-quality educational services and continuously evolve as edupreneurs. Renowned for their creativity and innovation, they generate fresh ideas for educational ventures. This study examines the impact of Supervisory Support (SS) and the level of spirituality in the workplace (WS) on the Organizational Commitment (OC) of millennial teachers in Indonesia, with Job Embeddedness (JE) and Well-being (WB) as mediator variables. The research methodology employed is quantitative, utilizing Structural Equation Modeling (SEM). A total of 302 questionnaires were distributed to millennial teachers working in private schools. The results indicate that JE significantly mediates the relationship between principal support and OC. However, WB is a significant mediator between the level of spirituality at work and OC. Moreover, while supervisor support did not significantly impact OC, the level of workplace spirituality demonstrated a significant influence on the organizational commitment of millennial teachers. These findings provide novel insights into the factors influencing the retention of millennial teachers, aiding in the development of human resource management strategies in the education sector.
Co-Authors Martinus Tukiran Mkhize, Thabo Sabrina O Sihombing Setiawan, Sandy Sibarani, Blasius Erik Wijaya, Rizky Charles Williams, Tane