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All Journal Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi
Mkhize, Thabo
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Penggunaan Data Analistik dalam Strategi Pemasaran untuk Mempertahankan Loyalitas Pelanggan: Use of Analytical Data in Marketing Strategy to Maintain Customer Loyalty Sibarani, Blasius Erik; Setiawan, Sandy; Hadi, Tan; Williams, Tane; Mkhize, Thabo
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 3 No 1 (2024): September
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v3i1.592

Abstract

Penelitian ini mengkaji penggunaan data analistik dalam strategi pemasaran untuk mempertahankan loyalitas pelanggan. Di era digital yang terus berkembang, perusahaan semakin bergantung pada data analistik untuk memahami perilaku pelanggan dan menyusun strategi pemasaran yang efektif. Melalui analisis data yang mendalam, perusahaan dapat mengidentifikasi tren, preferensi, dan kebutuhan pelanggan secara lebih akurat. Penelitian ini mengeksplorasi berbagai teknik dan alat data analistik yang digunakan dalam pemasaran, seperti segmentasi pelanggan, analisis sentimen, dan personalisasi kampanye. Hasil dari penelitian ini menunjukkan bahwa penerapan data analistik dalam strategi pemasaran tidak hanya meningkatkan kepuasan pelanggan tetapi juga memperkuat hubungan jangka panjang antara perusahaan dan pelanggan. Studi kasus dari beberapa perusahaan terkemuka di industri menunjukkan bahwa integrasi data analistik dalam strategi pemasaran berkontribusi signifikan terhadap peningkatan loyalitas pelanggan. Kesimpulannya, data analistik merupakan elemen krusial dalam pengembangan strategi pemasaran yang efektif dan berkelanjutan, yang pada akhirnya berdampak positif pada retensi pelanggan.
Responsible Environmental Management: Sustainable Strategy Models for the Future Lukita, Chandra; Wahyudin Anugrah, Rio; Aulia Anjani, Sheila; Fitriani, Anandha; Mkhize, Thabo
APTISI Transactions on Management (ATM) Vol 8 No 3 (2024): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v8i3.2358

Abstract

The aim of this study is to explore the relationship between responsible en- vironmental management and business performance, emphasizing sustainable strategy models that enhance both environmental sustainability and profitability in modern organizations. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS, data were collected from 150 medium to large organizations across multiple industries, including manufacturing, retail, and energy sectors, all of which have implemented formal environmental man- agement initiatives. The findings reveal a statistically significant positive impact of responsible environmental management on both environmental sustainability (β = 0.72, p < 0.01) and business performance (β = 0.65, p < 0.01). Addi- tionally, environmental sustainability was found to positively influence business performance (β = 0.54, p < 0.01). These results validate the relevance of models such as the Triple Bottom Line and Circular Economy, providing action- able insights for companies aiming to enhance competitiveness while achieving sustainability goals. This study highlights the practical implications for busi- ness leaders and policymakers, particularly in fostering sustainable practices that align with both regulatory demands and long-term profitability. Future research is recommended to explore the longitudinal impacts of these strategies across different sectors and regulatory environments.
Enhancing Brand Loyalty through Customer Satisfaction Strategies in Digital Business Dyatmika, Sutama Wisnu; Suyanto, Bagong; Setijaningrum, Erna; Rizky, Agung; Mkhize, Thabo
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 2 (2025): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i2.558

Abstract

In the era of rapidly developing digital business, understanding the relationship between Customer Satisfaction Management Strategy (CSMS) and Brand Loyalty (BL) is crucial for a company success. Digital business platforms present unique opportunities and challenges, making it essential to explore strategies that foster strong customer relationships and loyalty. This research aims to investigate the impact of CSMS on BL in a digital business context using the SmartPLS approach. The study seeks to provide both theoretical and practical insights into the dynamics of customer satisfaction and loyalty in digital environments. Data was collected through online surveys of customers from various digital business platforms. The analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS, which is particularly suited for examining complex relationships between latent variables. The results of the analysis show that there is a significant relationship between CSMS and BL. These findings highlight the importance of fostering meaningful interactions between brands and customers to enhance loyalty in digital business environments. The practical implication of this research is the necessity for companies to design marketing strategies that prioritize meeting customer needs and preferences. This approach not only strengthens customer loyalty but also equips businesses to navigate the challenges of competitive digital markets. The study contributes valuable insights for business practitioners and adds to the literature on marketing management in the ever-evolving digital era.
Co-Authors Aulia Anjani, Sheila Bagong Suyanto Dyatmika, Sutama Wisnu Fitriani, Anandha Hadi, Tan Rizky, Agung Setiawan, Sandy Setijaningrum, Erna Sibarani, Blasius Erik Wahyudin Anugrah, Rio Williams, Tane