Article Per Year (5 Year)
p-Index From 2020 - 2025
1.048
P-Index
This Author published in this journals
All Journal International Journal of Built Environment and Scientific Research Aptisi Transactions on Technopreneurship (ATT) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Journal of Computer Science and Technology Application
Setiawan, Sandy
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Penggunaan Data Analistik dalam Strategi Pemasaran untuk Mempertahankan Loyalitas Pelanggan: Use of Analytical Data in Marketing Strategy to Maintain Customer Loyalty Sibarani, Blasius Erik; Setiawan, Sandy; Hadi, Tan; Williams, Tane; Mkhize, Thabo
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 3 No 1 (2024): September
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v3i1.592

Abstract

Penelitian ini mengkaji penggunaan data analistik dalam strategi pemasaran untuk mempertahankan loyalitas pelanggan. Di era digital yang terus berkembang, perusahaan semakin bergantung pada data analistik untuk memahami perilaku pelanggan dan menyusun strategi pemasaran yang efektif. Melalui analisis data yang mendalam, perusahaan dapat mengidentifikasi tren, preferensi, dan kebutuhan pelanggan secara lebih akurat. Penelitian ini mengeksplorasi berbagai teknik dan alat data analistik yang digunakan dalam pemasaran, seperti segmentasi pelanggan, analisis sentimen, dan personalisasi kampanye. Hasil dari penelitian ini menunjukkan bahwa penerapan data analistik dalam strategi pemasaran tidak hanya meningkatkan kepuasan pelanggan tetapi juga memperkuat hubungan jangka panjang antara perusahaan dan pelanggan. Studi kasus dari beberapa perusahaan terkemuka di industri menunjukkan bahwa integrasi data analistik dalam strategi pemasaran berkontribusi signifikan terhadap peningkatan loyalitas pelanggan. Kesimpulannya, data analistik merupakan elemen krusial dalam pengembangan strategi pemasaran yang efektif dan berkelanjutan, yang pada akhirnya berdampak positif pada retensi pelanggan.
Navigating E-Commerce Loyalty: The Role of E-Brand Experience and Mediating Factors in Indonesian Millennial Consumers Setiawan, Sandy; Susan, Marcellia; Istiharini, Istiharini
Aptisi Transactions On Technopreneurship (ATT) Vol 6 No 3 (2024): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v6i3.460

Abstract

The rapid growth of e-commerce has driven advancements in internet technology, attracting consumer attention due to its benefits such as flexibility, broader market reach, lower operational costs, faster transactions, a wider range of products, and overall convenience. E-loyalty is crucial for online businesses because customer retention is directly linked to increased profits, making loyal customers the most valuable asset for any company. Millennials, who are wealthy, educated, and tech-savvy, represent the main group engaging in online shopping. To compete in a crowded market and build lasting customer relationships, marketers are increasingly focusing on enhancing the e-brand experience. This study examines the impact of e-brand experience on e-loyalty, with e-commerce in Indonesia serving as a mediating factor among millennials. An online survey distributed via social media collected 516 responses, with 438 meeting the criteria of having made at least two purchases within the past three months. The findings reveal that e-brand experience significantly influences e-trust, satisfaction, and loyalty among millennial consumers. Millennials trust in an e-commerce brand is strongly shaped by their experiences, which are further reinforced by positive feedback from others. A positive brand experience not only increases brand satisfaction but also fosters a strong desire for repeat purchases. For e-commerce platforms, providing excellent customer service and simple, user-friendly processes are essential for building and maintaining customer trust and loyalty.
Experiential Value and Novelty Cultivating Brand Love and Behavioral Intentions in Technopreneurship Setiawan, Sandy; Alma Tiara, Kania; Rustine, Mira; Hilman, Dodi; Joy, Kathleen; Jumbri, Isma Addi
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 1 (2025): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i1.520

Abstract

This study explores the influence of experiential value and novelty on customer satisfaction, brand love, and behavioral intention in robot barista coffee shops (RBCS) in Bandung, Indonesia. The research highlights how these variables interact to shape consumer behavior in a novel service setting. Data from 250 respondents, collected using a purposive sampling method and analyzed through Partial Least Squares (PLS), reveal several key findings. Experiential value significantly improves customer satisfaction, emphasizing the importance of engaging and memorable service experiences. Novelty is also a critical driver, contributing to customer interest and satisfaction by offering unique and innovative service encounters. Customer satisfaction strongly affects brand love, indicating that emotional attachment plays a central role in building customer loyalty. Furthermore, satisfied customers are more likely to exhibit positive behavioral intentions, including repeat visits and advocacy. These results underline the necessity for businesses to continuously innovate and enhance service quality to foster long-term customer relationships. This study not only adds to the limited research on robotic services in Indonesia but also offers practical insights for industry stakeholders aiming to adopt innovative technologies in customer-facing roles. Moreover, the findings contribute to the Sustainable Development Goals (SDGs) by advancing innovation (SDG 9) and promoting sustainable consumption patterns (SDG 12). By integrating robotics and prioritizing customer experience, businesses can create sustainable competitive advantages in the evolving service landscape.
Penerapan Outcome-Based Education dalam Pengajaran Manajemen Pemasaran dan Studi Benchmarking: Penerapan Outcome Based Education dalam Pengajaran Manajemen Pemasaran dan Studi Benchmarking Magdalena, Lena; Sutrisna; Nuche, Asher; Asri; Aprillia, Ariesya; Setiawan, Sandy
ADI Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v5i2.1220

Abstract

In the era of globalization, higher education faces significant challenges in ensuring the quality and relevance of graduates at the international level. One strategy to enhance global competitiveness is through international benchmarking, a process of comparing institutional performance with global standards or leading institutions in the field. International benchmarking goes beyond academic outcomes it also includes curriculum development, teaching methods, and the improvement of student skills to meet global industry demands. Within the framework of Outcome-Based Education (OBE), the achievement of learning outcomes is a key indicator of a program’s success. OBE emphasizes the results students must attain after completing their studies, including technical skills, critical thinking abilities, and professional competencies. International benchmarking plays a crucial role in designing OBE-based curricula to ensure graduates possess internationally recognized competencies. However, its implementation poses several challenges, such as limited resources, institutional readiness to align with global standards, and difficulties in accessing valid and relevant comparative data. This study aims to explore the impact of international benchmarking on the achievement of learning outcomes within the OBE framework by examining case studies and analyzing data from institutions that have implemented benchmarking practices. The study employs case studies and data analysis from institutions that have implemented international benchmarking practices. The findings are expected to provide strategic insights into the effectiveness of benchmarking in enhancing higher education quality. Additionally, the study aims to identify adaptive and sustainable implementation strategies for educational institutions in Indonesia.
A Morphological Study of Kampung Arab, Singapore in A Century Purwantiasning, Ari Widyati; Bahri, Saeful; Al-Amin, Roby; Setiawan, Sandy
International Journal of Built Environment and Scientific Research Vol. 9 No. 1 (2025): International Journal of Built Environment and Scientific Research
Publisher : Department of Architecture Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/ijbesr.9.1.77-86

Abstract

Singapore is a country with diverse cultures, histories, and traditions that blend in culture in Singapore is the Arab Village, located in the Kampong Glam district. The region is known for its rich Malay and Arabic cultural values, and has been an integral part of Singapore's cultural richness for more than a century. Over the past century, the Arab Village has undergone many transformations, both physically and socially. The area, which was once a traditional settlement, has now developed into a bustling commercial and tourist hub. These changes bring their own challenges in maintaining existing heritage values. This research uses a qualitative method with a historical research approach. The historical research approach is an approach that looks at events that occurred in the past to produce an accurate interpretation and description. The study of the morphology of the Arab Village area aims to reveal the changes that have occurred in the area over the past century. Through a morphological analysis approach, this study will examine various aspects including road networks, building typologies, and allergic use. Keywords: Kampung Arab; Kampung Glam; Morphology; Singapore
Transforming Human Resource Practices in the Digital Age: A Study on Workforce Resilience and Innovation Setiawan, Sandy; Rusilowati, Umi; Jaya, Aswadi; Hetilaniar; Wang, Rion
CORISINTA Vol 2 No 1 (2025): February
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v2i1.80

Abstract

The rapid advancement of digital technologies has significantly transformed human resource (HR) practices, influencing workforce resilience and organizational innovation. As organizations navigate evolving work environments, the integration of technology-driven HR strategies has become essential for maintaining competitiveness. Traditional HR models are being replaced by more automated and data-driven systems, shaping the future of workforce management. This study aims to examine the intersection of HR practices and digital transformation, with a particular focus on how digital tools enhance workforce resilience and foster organizational innovation. It explores the role of AI-driven talent management systems, data-driven decision-making, and adaptive HR strategies in optimizing recruitment, performance evaluation, and employee engagement. A mixed-method approach was employed, combining qualitative and quantitative analyses. Data was collected through a systematic literature review, multiple case studies, and in-depth interviews with HR professionals across various industries. These methods provided comprehensive insights into the evolving landscape of digital HR practices. The findings highlight the critical role of continuous learning, agile work structures, and active employee engagement in fostering a resilient workforce. The adoption of AI-powered HR tools has proven effective in improving decision-making, employee retention, and performance management, ultimately leading to greater organizational adaptability and innovation. This study concludes that digital transformation in HR is not merely an operational shift but a strategic necessity. By successfully integrating digital tools, businesses can create a more flexible, agile, and responsive work environment, fostering long-term growth and sustainability in an increasingly competitive market.
Co-Authors Al-Amin, Roby Alma Tiara, Kania Aprillia, Ariesya Ari Widyati Purwantiasning Asri Aswadi Jaya, Aswadi Hadi, Tan Hetilaniar Hilman, Dodi Istiharini . Joy, Kathleen Jumbri, Isma Addi Lena Magdalena, Lena Marcellia Susan Mkhize, Thabo Nuche, Asher rusilowati, umi Rustine, Mira Saeful Bahri Sibarani, Blasius Erik Sutrisna Wang, Rion Williams, Tane