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Helping MSMEs Use The Marketplace Ratih Kusumastuti; Rika Riwayatiningsih; Ekbal Santoso; Syamsu Rijal; Nuridha Matiin; Azhar Ibrahim
International Journal of Community Engagement and Development Vol. 2 No. 2 (2024): June : International Journal of Community Engagement and Development
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/ijced.v2i2.18

Abstract

To support the government's efforts to encourage the adoption of digital technology for MSMEs to adapt to consumer behavior in the current digital era, Community Service activities are carried out through the distribution of training and training in the market via the market education website. The aim of this activity is to increase the knowledge and skills of MSME players so that they can sell and market their goods using the current marketplace platform. This community service activity is carried out online using the Zoom application. The implementation method consists of three stages: planning, implementation, and evaluation. The socialization of marketplace training presentations to 25 MSME participants in the Bandung Regency area was carried out through the Marketplace Education website. The expected result of this socialization is that MSME players will gain better knowledge and skills through market-related training available through the market education website. The results of completing the questionnaire by twenty MSME actors involved as respondents showed that 85% of participants really needed it and 15% needed to take further training to increase their knowledge and abilities about the market. This activity increases the knowledge of MSME players about how to create marketing strategies and display products that attract consumer interest in the market.
Pelatihan Pemasaran Digital sebagai Upaya Pemberdayaan Ekonomi Masyarakat Desa di Kecamatan Subang, Kabupaten Subang Karyono Karyono; Siti Mujanah; Ekbal Santoso
JPMNT JURNAL PENGABDIAN MASYARAKAT NIAN TANA Vol. 2 No. 4 (2024): Oktober: Jurnal Pengabdian Masyarakat Nian Tana
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/jpmnt.v2i4.543

Abstract

The Community Service activity (PkM) with the title “Digital Marketing Training as an Effort to Empower the Economy of Village Communities in Subang District, Subang Regency ”* aims to increase the knowledge and skills of Micro, Small and Medium Enterprises (MSMEs) in Subang District Village in utilizing digital technology for marketing their products. The methods used in this training include the provision of digital marketing theory materials, practice in using digital platforms (such as social media and e-commerce), and evaluation through pre-test and post-test. In conclusion, the training was successful in empowering village communities through the application of digital marketing. The sustainability of similar programs as well as the development of further training modules are expected to further strengthen the digitalization capabilities of MSMEs in the region, thus contributing to the improvement of the overall economic welfare of the community
Microsoft Office Training for Village Officials to Improve Computer Skills Ade Risna Sari; Dedy Suryadi; Rulam Ahmadi; Ekbal Santoso; Eko Meiningsih Susilowati
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 3 No. 3 (2023): Juli : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v3i3.735

Abstract

A community service project called "Microsoft Office Utilisation Training in Cimekar Village to Improve Computer Skills for Village Apparatuses and Karang Taruna Management" aims to help village officials and youth organisations in Cimekar Village manage village administrative tasks more effectively. Not all village elders and youth committee members currently possess Microsoft Office proficiency. Many of them still have trouble using programmes like Microsoft Word and Excel. This act of community service was performed at the Cimekar Village Office Meeting Hall in the Cileunyi District of Bandung Regency on May 18–20, 2023. Setting goals and objectives, identifying and analysing issues or needs, choosing teams, coordinating with relevant parties, providing necessary resources, as well as creating implementation schedules, assessment procedures, and the final report, were all part of the planning process.
Pengaruh Media Pembelajaran Berbasis Teknologi dan Motivasi Berprestasi terhadap Kreativitas Siswa Jurusan Tata Kecantikan SMKN 2 Boyolangu Tulungagung Tahun Akademik 2024/2025: Penelitian Ardhea Pregita Pramesti; Ekbal Santoso
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1812

Abstract

This study was conducted to analyze the extent of the influence of utilizing technology-based learning media and achievement motivation on the creativity of students in the Beauty Program at SMKN 2 Boyolangu Tulungagung for the 2024/2025 academic year. This research employed a quantitative approach with a correlational design, involving 108 students selected as samples using the stratified random sampling technique from a total population of 436 students. Data collection was carried out through the distribution of questionnaires that had previously undergone validity and reliability testing. The collected data were then analyzed using multiple linear regression to test the proposed hypotheses. The analysis results revealed that: (1) the use of technology-based learning media has a significant effect on student creativity, (2) achievement motivation also has a significant influence on student creativity, and (3) both variables simultaneously contribute significantly to enhancing student creativity. The coefficient of determination (R²) value of 33.5% indicates that variations in student creativity can be explained by the two independent variables used in this study.
PENGARUH PERSEPSI TREND MAKE UP DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI MEA DACOSTA TULUNGAGUNG Kusumaningrum, Angella Putri; Ekbal Santoso
Curve Elasticity: Jurnal Pendidikan Ekonomi Vol 6 No 2 (2025): Curve Elasticity: Jurnal Pendidikan Ekonomi
Publisher : Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/jpe.v6i2.3036

Abstract

In the midst of the rapidly growing make-up service industry, customer satisfaction has become a crucial factor in business success. Customer perception of constantly changing make-up trends and the quality of services provided are key aspects in maintaining customer loyalty. This study aims to examine the influence of make-up trend perception and service quality on customer satisfaction at Mea Dacosta Tulungagung. This research employed a quantitative approach using survey methods by distributing questionnaires to 120 customers as respondents. Data were analyzed using multiple linear regression assisted by SPSS version 26. The results showed that both partially and simultaneously, make-up trend perception (X1) and service quality (X2) have a significant influence on customer satisfaction (Y), with significance values less than 0.05. Simultaneously, the two independent variables also have a significant effect on customer satisfaction with a significance value of 0.000. The regression equation obtained is Y = 3.123 + 0.765X1 + 0.184X2. The Adjusted R Square value of 0.930 indicates that 93.0% of customer satisfaction variation can be explained by make-up trend perception and service quality variables, while the remaining 7.0% is influenced by other variables outside this study.
PENGARUH EFIKASI DIRI DAN DUKUNGAN SOSIAL TERHADAP RESILIENSI AKADEMIK PADA PROGRAM PENGENALAN LAPANGAN PERSEKOLAHAN (PLP) MAHASISWA PRODI PENDIDIKAN EKONOMI UNIVERSITAS BHINNEKA PGRI TULUNGAGUNG Bustanun Nafisatuz Zahra; Ekbal Santoso
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.30984

Abstract

Mahasiswa program studi pendidikan dituntut untuk memiliki kemampuan bertahan dan beradaptasi dalam menghadapi tantangan selama menjalani Pengenalan Lapangan Persekolahan (PLP). Tantangan tersebut dapat menimbulkan tekanan akademik dan emosional, sehingga diperlukan ketahanan akademik yang baik. Dua faktor yang diduga berperan penting dalam membentuk ketahanan akademik adalah efikasi diri dan dukungan sosial. Penelitian ini bertujuan untuk mengetahui pengaruh efikasi diri dan dukungan sosial terhadap resiliensi akademik pada mahasiswa Prodi Pendidikan Ekonomi Universitas Bhinneka PGRI yang sedang menjalani Pengenalan Lapangan Persekolahan (PLP). Pendekatan yang digunakan adalah kuantitatif melalui penyebaran angket tertutup kepada 89 siswa. Teknik analisis data yang digunakan adalah regresi linier berganda dengan bantuan software SPSS versi 25. Hasil penelitian menunjukkan bahwa secara parsial, efikasi diri dan dukungan sosial berpengaruh positif dan signifikan terhadap resiliensi akademik siswa yang ditunjukkan dengan nilai signifikansi masing-masing < 0,05. nilai r square sebesar 0,478 menunjukkan bahwa 47.8% resiliensi akademik dapat dijelaskan oleh efikasi diri dan dukungan sosial, sementara 52.2% sisanya dipengaruhi oleh variabel lain di luar model penelitian ini.
ADAPTIVE LEARNING RECOMMENDATION SYSTEM BASED ON DATA SCIENCE ON STUDENT MOTIVATION AND LEARNING ACHIEVEMENT Kadeni; Ekbal Santoso; Salam
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 3 (2024): MARCH
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Advanced technology allows learning platforms to analyze student data in real-time and present appropriate learning material according to their level of understanding. One of the main advantages of adaptive learning is the personalization of learning. The application of this learning method provides better hope for the world of education by adapting to using sophisticated, renewable technological devices. Adaptive learning methods can also be applied to adaptive teaching by class teachers. The benefit is managing student relationship patterns in carrying out education properly and correctly. Data Science can also be used to build predictive models to predict student academic performance. This will of course be based on historical data and relevant variables. That way, education businesses will be helped in providing appropriate interventions, effective classroom settings, and additional support for students who have potential difficulties. Schools must provide adequate training programs for teachers and students to ensure that they can use educational technology effectively. In addition, schools must provide sufficient support for students who do not understand or have difficulty using educational technology.