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All Journal Sahid Development Journal: Jurnal Pengabdian Kepada Masyarakat Perbankan Syariah Sahid Business Journal: Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah Nomico
Fadilah, Hafid
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Religion Economics, Econometrics & Finance Education Social Sciences

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PERSPEKTIF EKONOMI DAN BISNIS ISLAM ANALISIS STRATEGI TEORI BAURAN PEMASARAN PADA BISNIS KULINER CAFE KOPI TUBING DI KECAMATAN PAMIJAHAN KABUPATEN BOGOR Kautsar, Hilal Fadillah; Thantawi, Tubagus Rifqy; Fadilah, Hafid
Sahid Business Journal : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah Vol 3 No 1 (2023): Oktober 2023
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/sahidbusinessjournal.v3i1.131

Abstract

The marketing mix is ​​a comprehensive business operating system intended to plan, price, promote, and distribute goods that meet customer needs and achieve company and target market goals. The marketing mix strategy implemented by Cafe Kopi Tubing is product, price, place and promotion. The products are in the form of food and drinks. The prices are quite affordable and have various prices depending on the type of food and drink ordered. The Tubing Coffee Cafe has a beautiful place with a natural feel. The promotion is quite effective using social media such as Instagram, WhatsApp, Facebook and other social media. The marketing mix strategy in sales at Café Kopi Tubing is by maintaining the delicious taste of the food and maintaining the quality of the raw materials for the product itself, using competitive prices with others, a beautiful place, and marketing it quite effectively. This marketing mix strategy has a positive influence on the crowd of customers who visit Café Kopi Tubing. According to the Islamic Economics and Business Perspective, the implementation of the marketing mix for Cafe Kopi Tubing is in accordance with sharia marketing. In terms of food and beverage products, always be honest and prioritize the quality of food and beverage products. In terms of price, the price is in accordance with the quality of food and beverage products. In terms of place, it provides a sense of comfort and a way that is easy for customers to reach. In terms of promotion, we always emphasize ethics in business, don't cheat, don't sell products that are forbidden by Islam, never force customers to buy their products, don't bring down other people's business in marketing their products.
ANALISIS PERSEPSI KEPUASAN PENGGUNA LULUSAN FAKULTAS EKONOMI DAN BISNIS ISLAM INSTITUT AGAMA ISLAM SAHID BOGOR PERIODE 2015-2021 Syaefudin; Thantawi, Tubagus Rifqy; Fadilah, Hafid
Sahid Business Journal : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah Vol 3 No 2 (2024): Mei 2024
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/sahidbusinessjournal.v3i2.166

Abstract

This research is motivated by the influence of graduates of the Faculty of Economics and Islamic Business, Sahid Islamic Institute of Islam on the company. The purpose of this study was to analyze the influence of graduates of the Faculty of Economics and Islamic Business, Sahid Islamic Institute, Bogor. This research is qualitative and the method of data collection is by distributing questionnaires and by filling out questionnaires to colleagues from the graduates of the Faculty of Economics and Islamic Business, the Sahid Islamic Institute of Bogor, in their respective companies. The sample in this study were 40 people as respondents. There are several respondents who were included in the study, namely Gender, Place of Work, Position of Users of Graduates of the Faculty of Economics and Islamic Business, Sahid Islamic Institute Bogor, Year of Starting Work and Employment Status. To explain some of the respondents in question. This research shows that the analysis consisting of knowledge of the Faculty of Economics and Islamic Business Sahid Islamic Institute Bogor, simultaneously affects users of graduates of the Faculty of Economics and Islamic Business, Sahid Islamic Institute Bogor.
ANALISIS MANAJEMEN PEMASARAN BISNIS SYARIAH STRATEGI PRODUK SUPERKUE DALAM MENINGKATKAN KEPUASAN KONSUMEN (STUDI SUPERKUE TERMINAL LEUWILIANG, KABUPATEN BOGOR, JAWA BARAT) Alviani, Siti Novia; Thantawi, Tubagus Rifqy; Fadilah, Hafid
Sahid Business Journal : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah Vol 3 No 2 (2024): Mei 2024
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/sahidbusinessjournal.v3i2.167

Abstract

The purpose of this study is to analyze and explain what strategies are used by the SuperKue Shop Outlet Terminal Leuwiliang to increase customer satisfaction and to find out what factors are supporting and inhibiting in increasing customer satisfaction SuperKue Shop Outlet Terminal Leuwiliang. The data processing method consists of qualitative analysis using an inductive approach. The sample in this study is the person in charge of the outlet, the service department, the production department. The results of this study are: The results of the study show that the Leuwiliang Terminal Outlet SuperKue Store is in a sell V position, namely hold and maintain or stabilization with a total score of internal strategic factors of 2.47 and a total score of external strategy (2.42). The strategies that are usually applied to cell V are market penetration and product development. The strategy that can be applied by the SuperKuer Outlet Terminal Leuwiliang Store is that SuperKue maintains product quality and adds product variants, improves service to consumers, takes advantage of technological advances (website, Facebook, Instagram, Whatshap etc.), provides delivery services, provides discounts and prizes, opening new branches, recruiting special media employees, providing operational vehicles, maintaining various prices, providing training/comparative studies for employees, increasing the number of operational facilities and conducting promotions through print or electronic media.
ANALISIS MAQASHID SYARIAH DAMPAK KEBERADAAN MINIMARKET MODERN TERHADAP USAHA DAGANG TRADISIONAL DI KECAMATAN PAMIJAHAN, KABUPATEN BOGOR, JAWA BARAT Nasution, Ridhatillah Rosamalinda; Suryani, Ermi; Fadilah, Hafid
Sahid Business Journal : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah Vol 3 No 2 (2024): Mei 2024
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/sahidbusinessjournal.v3i2.174

Abstract

Competition between small stalls and minimarkets is a phenomenon that is familiar to our ears, especially in the city of Bogor. Minimarket growth has mushroomed in various locations and has even penetrated into densely populated settlements, especially in the era of globalization and the rapid development of science. This has led to competition between modern grocery stalls and minimarkets. both of them have similarities in selling daily necessities, only the service model and facilities are different. Several previous studies have stated that the turnover of traditional warungs has decreased since the emergence of franchised minimarkets which began to shift the position of traditional stalls in Pamijahan District. This study aims to analyze the impact of modern minimarkets on grocery stalls, as well as analyze it from the perspective of maqashid sharia. The research used descriptive qualitative method with a phenomenological approach, the research subject was in Pamijahan sub-district, Bogor district. The results of this study indicate that grocery shop business actors are affected by the existence of modern minimarkets seen from the decrease in daily turnover and the number of customers. And in the sharia perspective, the grocery shop operators do not feel affected because worship is carried out on their own volition, not because of something else.
Co-Authors Alviani, Siti Novia Chin, Jacky Kautsar, Hilal Fadillah Nasution, Ridhatillah Rosamalinda Suryani, Ermi Syaefudin Syamsiah, Yayah Thantawi, Tubagus Rifqy Trihantana, Rully