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All Journal Journal of Education Technology Devotion: Journal of Research and Community Service International Journal of Social Service and Research Kontigensi: Jurnal Ilmiah Manajemen International Journal of Education and Social Science (IJESS) IIJSE
Maulana, Yono
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Fear of Missing Out, Celebrity Endorsements and Advertisements on Impulsive Buying, Case Study: Brand Skintific on The Tiktok Application Shofaranti, Isna; Putri, Haniva Azzahra Hidayat; Maulana, Yono
International Journal of Social Service and Research Vol. 4 No. 05 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i05.777

Abstract

This study aims to examine the effect of fear of missing out, celebrity endorsements and advertising on impulsive buying. This study involved 150 respondents domiciled in Ciayumajakuning, selected through a purposive sampling procedure. The analysis method used is a quantitative method. The population of this study is the ciayumajakuning community who have purchased skintific brands on the TikTok application. The results showed that Fear of missing out had a significant positive effect on impulsive buying. Then celebrity endorsements have a positive and significant effect on impulsive buying. In addition, advertising has also proven a relationship between fear of missing out and celebrity endorsements with impulsive buying. This research provides a deeper understanding of the factors that influence impulsive buying in skintific brands on official TikTok. Thus, this study makes an important contribution in understanding the relationship between fear of missing out, celebrity endorsement, advertising and impulsive buying in the context of skintific brands.
The Effect of Service Quality and Social Media Marketing on The Purchase Decision in Roemah Coffee Firman Hidayat; Ratih Hurriyati; Maulana, Yono; Romlah
IJESS International Journal of Education and Social Science Vol 5 No 1 (2024): VOL 5 NO 1 APRIL 2024
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v5i1.187

Abstract

Business developments that are happening at this time make a lot of competition in doing business increasingly tight between companies, one of which is the café business. Intense competition among business people requires business people to provide the best for their customers in order to increase purchasing decisions for a company. This study aims to determine the effect of product quality and social media marketing on purchasing decisions at Roemah Kesambi Coffee. The sample in this study was 96 people using incidental sampling. The data analysis method used is multiple regression analysis. The results of the partial research (t test) show that the product quality variable has a significant effect on purchasing decisions.
The Impact of Multimedia Elements on Tablets and Digital Stories in Learning Process Management Nurjaya; Maulana, Yono; Maulida, Indira Shofia; Bakri; Antonia Junianty Laratmase
Journal of Education Technology Vol. 8 No. 1 (2024): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jet.v8i1.71326

Abstract

Technology is an effective teaching method among educators because it is easier and faster to implement. Switching to traditional methods is very appropriate to apply in the current era of digital technology. The inclusion of multimedia elements into Digital storytelling (PD) has provided innovation in the learning process with the support of mobile technology interaction features. However, using interaction features and multimedia elements such as text and images to create storytelling is still difficult for students and teachers. Meanwhile, elements for evaluating storytelling with technology are still lacking. Research is urgent because of differences in expectations, theory, and reality. The research aims to analyze the reliability of multimedia elements on tablets and digital story evaluation and to determine the correlation of multimedia elements on tablets and digital story evaluation. The research method is a quantitative survey approach. The subjects were students, pupils, teachers, and lecturers totaling 41 people. Data collection techniques with instruments were developed from multimedia indicators, digital stories, and tablets. Instruments were assessed based on a Likert scale from 1-7 points. Analysis techniques were using SPSS Version 25.0 with validation tests, mean, standard deviation, and minimum and correlation values. Research findings show that multimedia, digital stories, and tablet use have high reliability and correlation as well as a positive and significant relationship between all variables in the evaluation. Respondents also assessed multimedia elements in digital stories and tablets. The findings confirm that multimedia elements are at level 5 and can be used in an effective learning process.
Modeling Net Benefit Improvement Through Leadership Support: A Case Study on Free Nutritious Meals (MBG) Maulana, Yono; Prasetyo, Dedi; Windayanti; Harisandi, Prasetyo
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.754

Abstract

This study aims to propose and empirically test a model that explains how System Quality (QS), Training Effectiveness (EP), and System Usage (PS), under the influence of Leadership Support (DK), contribute to Net Benefits (MB) in the context of the Free Meal Program (MBG) in Indonesia. The methodology used is a case study with data collection through a survey of program implementers and stakeholders. The main analysis technique proposed is Structural Equation Modeling (SEM). The hypothetical findings show that Leadership Support significantly moderates the relationship between System Use and Net Benefits, and System Quality and Training Effectiveness have a positive effect on System Use. The main contribution of this research is the extension of the DeLone & McLean Information Systems Success Model by integrating a comprehensive leadership support construct in the context of a large-scale public welfare program. Practical implications are aimed at improving the effectiveness of MBG programs and similar public initiatives.
E-Commerce Platforms, Social Commerce on Decreasing Visits to the Traditional Market of Cirebon Wholesale Center Dewi, Atika; Bila, Choerun Nisa Salsa; Maulana, Yono
Devotion : Journal of Research and Community Service Vol. 5 No. 5 (2024): Devotion: Journal of Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i5.719

Abstract

This study uses quantitative research methods to analyze the effect of e-commerce and social commerce platforms on the decline in visits to the Cirebon Wholesale Center Traditional Market, with a focus on the Tiktok Shop case study. The sampling technique used by researchers is non-probability sampling with purposive sampling technique and the data analysis used in this researcher is validity test, reliability test, determination coefficient test, hypothesis testing. Therefore it is important for the government to take more concrete steps to help them deal with this situation, namely by helping to create promotional efforts that can build a positive image for traditional markets, conventional business owners want traditional markets to be known as unique shopping places with quality local products and the friendliness of traders who are the main attraction. with the existence of e-commerce, social commerce and tiktok shop has a significant effect on the decline in interest in visiting the Cirebon Wholesale Center traditional market. As we know in today's modern era, consumer interest in online shopping has a major influence on the marketing management of a company's products and services. Services in e- commerce and social commerce are an alternative for the millennial generation to increase sales turnover compared to offline stores.
The Influence of Influencer Marketing, Social Media Marketing, and Campaigns on Fashion Customer Loyalty in the TikTok App (Study on Converse Brand) Supiandi, Rendi; Romdonny, Jefry; Maulana, Yono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7558

Abstract

The digital age has turned TikTok Shop into a transformative phenomenon in the global e-commerce landscape, particularly in the fashion industry. TikTok Shop creates an immersive and interactive shopping experience by integrating entertainment and shopping in one ecosystem. The platform has seen significant transaction growth in Indonesia, making it one of the fastest-growing e-commerce markets. This research seeks to measure the impact that influencer marketing, promotion on social media, and campaigns on customer devotion in the fashion sector on the TikTok App, with a focus on the Converse brand. The research problem addresses the challenge of maintaining customer loyalty in a competitive digital environment where engagement and sales show alarming trends. This research uses an associative quantitative approach with a survey method using a digital questionnaire distributed through Google Forms. The sample consisted of 200 respondents who are active users of the TikTok application in Cirebon City aged 18-40 years and familiar with the Converse brand. Data collection used technique of purposive sampling, and the analyses were conducted using SPSS within validity, reliability, and the analysis of multivariate linear regression tests. The findings demonstrated that influencer marketing, promotion on social media, and campaigns have a favourable and noteworthy impact on customer devotion. Regression analysis shows that the three factors together affect the loyalty of client by 43.6%, while 56.4% is influenced by other factors outside this study. Therefore, Converse needs to continue developing innovative and interactive digital marketing strategies according to audience preferences in the digital.
The Influence of Digital Marketing, Product Quality, and Consumer Behavior on Purchase Decisions at Point Coffee Cirebon Maulana, Muhammad Farhan; Maulana, Yono; Romdonny, Jefry
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7969

Abstract

This study aims to analyze the influence of digital marketing, product quality, and consumer behavior on purchasing decisions at Point Coffee Cirebon. This study uses a quantitative approach with a survey method involving 150 respondents who are consumers of Point Coffee Cirebon. Data were collected through a questionnaire that measures consumer perceptions of digital marketing, product quality, and behavioral factors that influence their purchasing decisions. Data analysis was carried out using multiple regression methods to test the influence of each independent variable on purchasing decisions. The results of the study indicate that digital marketing, product quality, and consumer behavior significantly influence consumer purchasing decisions at Point Coffee Cirebon. Specifically, effective digital marketing through social media platforms has a major positive impact on purchasing decisions, followed by product quality which is the main factor in attracting consumers. These findings provide important implications for Point Coffee managers in formulating more targeted marketing strategies that are in accordance with consumer preferences. This study is expected to provide insight for coffee entrepreneurs in improving their business performance through the implementation of appropriate digital marketing strategies and improving product quality.
Co-Authors Bakri Bila, Choerun Nisa Salsa Dedi Prasetyo Dewi, Atika Firman Hidayat harisandi, Prasetyo Laratmase, Antonia Junianty Maulana, Muhammad Farhan Maulida, Indira Shofia Nurjaya Putri, Haniva Azzahra Hidayat Ratih Hurriyati Romdonny, Jefry Romlah Shofaranti, Isna Supiandi, Rendi Windayanti