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All Journal E-Journal of Tourism Interaksi : Jurnal Ilmu Komunikasi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Jurnal Pendidikan dan Keluarga Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Hospitality dan Pariwisata Kepariwisataan: Jurnal Ilmiah Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Inovasi Penelitian Jurnal Kajian Pariwisata dan Bisnis Perhotelan Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) JURNAL ILMIAH GLOBAL EDUCATION Cross-border eProceedings of Engineering International Journal of Entrepreneurship and Sustainability Studies E-Amal: Jurnal Pengabdian Kepada Masyarakat
Iskandar, Hari
Bunda Mulia University
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STRATEGI PENGEMBANGAN OBJEK WISATA SEBAGAI KAWASAN STRATEGIS PARIWISATA BERKELANJUTAN STUDI KASUS: PANTAI PELAWAN, TANJUNG BALAI KARIMUN Iskandar, Hari
Kepariwisataan: Jurnal Ilmiah Vol. 15 No. 01 (2021): Kepariwisataan: Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kepariwisataan.v15i01.149

Abstract

This study aims to determine the extent to which development strategies have been implemented and in order to determine the inhibiting factors in developing Pelawan beach tourism objects for sustainable tourism areas in Tanjung Balai Karimun. This study uses a descriptive approach with qualitative research methods, then analysis using SWOT (Strength, Weakness, Opportunity and Threath), IFAS and EFAS matrices. The results of this study can be concluded that based on the SWOT matrix with internal IFAS factors and external factors EFAS has strengths with a score (0.900), weaknesses with a score (0.885), opportunities with a score (0.915), and threats with a score (0.843). The total strengths and weaknesses are (1,786), the total score of opportunities and threats is (1,758). While the results of the SWOT diagram matrix, it can be concluded that the difference between the internal factors of strength and weakness, the X axis of the horizontal line with a value (0.15) and the difference between the external factors of opportunity and threat, namely the Y axis in the form of a vertical line with a value of (0.072). It can be concluded that Pelawan beach tourism object is included in Quadrant I, namely a progressive strategy. The position of Pelawan beach tourism object is in an advantageous position because this tourist attraction has the opportunity to increase the availability of facilities and infrastructure as an initial reference for tourism development and take advantage of the strengths of Pelawan beach attractions.Suggestions from the results of this study are the IFAS and EFAS factors, namely the availability of facilities and infrastructure as an initial reference for tourism development, so that it needs to be rebuilt and increase the ability of human resources so that the strategies developed are more focused and better. Keywords: Development Strategy; Sustainable Tourism; Sapta Pesona; SWOT Analysis; IFAS, EFAS
Analisis Pengaruh Kualitas Produk terhadap Keputusan Pembelian di Restoran Remaja Kuring Serpong Iskandar, Hari
Jurnal Manajemen Perhotelan dan Pariwisata Vol 4, No 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v4i2.43909

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap keputusan pembelian di restoran Remaja Kuring Serpong. Jenis penelitian yang digunakan adalah penelitian kuantitatif asositif kausual dengan metode penelitian yang digunakan adalah metode penelitian survei dan menggunakan teknik pengumpulan data kuesioner dengan responden sebanyak 400 responden. Penelitian ini menggunakan pengujian analisis seperti uji validitas, uji reliabilitas, uji T, uji F, regresi linear berganda dan koefisien determinasi. Hasil uji Validitas dan Reliabilitas, untuk masing-masing indikator pernyataan adalah valid dan reliabel. Sedangkan untuk hasil Uji T (secara parsial) dan dan Uji F (secara simultan) bahwa variabel kualitas produk berpengaruh secara signifikan terhadap variabel keputusan pembelian Kemudian untuk Uji Koefisien determinasi (R2) berdasarkan hasil untuk variabel kualitas produk memiliki hubungan terhadap variabel keputusan pembelian sebesar 0.705 atau 70.5% yang berarti  adanya pengaruh yang sangat kuat  antara variabel Kualitas Produk (X) terhadap variabel Keputusan Pembelian (Y). Saran yang diberikan dalam penelitian ini meskipun kualitas produk yang di miliki restoran Remaja Kuring Serpong memiliki nilai yang baik namun peneliti menyarankan agar restoran Remaja Kuring Serpong kedepannya dapat mempertahankan bahkan meningkatkan lebih lagi kualitas produk yang dimiliki agar semakin banyak konsumen yang melakukan pembelian produk makanan di restoran Remaja Kuring Serpong.
STRATEGI PENGEMBANGAN OBJEK WISATA PANTAI PELAWAN, TANJUNG BALAI KARIMUN SEBAGAI KAWASAN STRATEGIS PARIWISATA BERKELANJUTAN Hari Iskandar
Kepariwisataan: Jurnal Ilmiah Vol 15, No 1 (2021): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the extent to which development strategies have been implemented and in order to determine the inhibiting factors in developing Pelawan beach tourism objects for sustainable tourism areas in Tanjung Balai Karimun. This study uses a descriptive approach with qualitative research methods, then analysis using SWOT (Strength, Weakness, Opportunity and Threath), IFAS and EFAS matrices. The results of this study can be concluded that based on the SWOT matrix with internal IFAS factors and external factors EFAS has strengths with a score (0.900), weaknesses with a score (0.885), opportunities with a score (0.915), and threats with a score (0.843). The total strengths and weaknesses are (1,786), the total score of opportunities and threats is (1,758). While the results of the SWOT diagram matrix, it can be concluded that the difference between the internal factors of strength and weakness, the X axis of the horizontal line with a value (0.15) and the difference between the external factors of opportunity and threat, namely the Y axis in the form of a vertical line with a value of (0.072). It can be concluded that Pelawan beach tourism object is included in Quadrant I, namely a progressive strategy. The position of Pelawan beach tourism object is in an advantageous position because this tourist attraction has the opportunity to increase the availability of facilities and infrastructure as an initial reference for tourism development and take advantage of the strengths of Pelawan beach attractions.Suggestions from the results of this study are the IFAS and EFAS factors, namely the availability of facilities and infrastructure as an initial reference for tourism development, so that it needs to be rebuilt and increase the ability of human resources so that the strategies developed are more focused and better.Keywords: Development Strategy; Sustainable Tourism; SWOT Analysis; IFAS, EFAS
Analisis Pengaruh Kualitas Produk terhadap Keputusan Pembelian di Restoran Remaja Kuring Serpong Hari Iskandar
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 4 No. 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v4i2.43909

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap keputusan pembelian di restoran Remaja Kuring Serpong. Jenis penelitian yang digunakan adalah penelitian kuantitatif asositif kausual dengan metode penelitian yang digunakan adalah metode penelitian survei dan menggunakan teknik pengumpulan data kuesioner dengan responden sebanyak 400 responden. Penelitian ini menggunakan pengujian analisis seperti uji validitas, uji reliabilitas, uji T, uji F, regresi linear berganda dan koefisien determinasi. Hasil uji Validitas dan Reliabilitas, untuk masing-masing indikator pernyataan adalah valid dan reliabel. Sedangkan untuk hasil Uji T (secara parsial) dan dan Uji F (secara simultan) bahwa variabel kualitas produk berpengaruh secara signifikan terhadap variabel keputusan pembelian Kemudian untuk Uji Koefisien determinasi (R2) berdasarkan hasil untuk variabel kualitas produk memiliki hubungan terhadap variabel keputusan pembelian sebesar 0.705 atau 70.5% yang berarti  adanya pengaruh yang sangat kuat  antara variabel Kualitas Produk (X) terhadap variabel Keputusan Pembelian (Y). Saran yang diberikan dalam penelitian ini meskipun kualitas produk yang di miliki restoran Remaja Kuring Serpong memiliki nilai yang baik namun peneliti menyarankan agar restoran Remaja Kuring Serpong kedepannya dapat mempertahankan bahkan meningkatkan lebih lagi kualitas produk yang dimiliki agar semakin banyak konsumen yang melakukan pembelian produk makanan di restoran Remaja Kuring Serpong.
ANALISIS POTENSI EKOWISATA DI TAMAN WISATA ALAM GUNUNG PANCAR DENGAN MENGGUNAKAN METODE ANALISIS ADO – ODTWA Imam Ardiansyah; Hari Iskandar
Jurnal Inovasi Penelitian Vol 2 No 8: Januari 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v2i8.1137

Abstract

Bogor Regency has the potential in developing natural tourism objects and attractions that are scattered in several areas such as the Puncak tourism area, the West part of Bogor Regency, the southern part and the northern part. One of the Nature Tourism Parks which is being developed into ODTWA is the Gunung Pancar Nature Park. TWA has the advantage of the beautiful landscape of pine forest trees around the area. The purpose of this research is to asses the potential and feasibility of ODTWA in TWA Gunung Pancar and analyze what kinds of constraints and problems that arise such as the quality of human resources, advice and infrastructure and other tourism support so that development and development can be directed. This research uses a qualitative approach. Where for qualitative research will analyze the picture based on the fact conditions in the field for the variables studied, the researcher used the Guidelines for the Analysis of the Operational Areas of the Objects and Tourist Attractions. Based on the results of the assessment of ADO ODTWA in Gunung Pancar Nature Park as an ecotourism area with potential and feasible to be developed with a feasibility index of 84.54%. Several indicators need attention for management in carrying out improvements and development to become an ecotourism destination area because they are still in moderate criteria. The indicators in the criteria being assessed for example the condition of the surrounding area, management and services, accommodation, relations with surrounding tourist objects, the carrying capacity of the area and visitor arrangements.
ANALISIS PENGARUH CITRA MEREK TERHADAP KEPUTUSAN MENGINAP DI HOTEL X Hari Iskandar
Jurnal Hospitality dan Pariwisata Vol 6, No 2 (2020): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v6i2.2417

Abstract

Hotel X memiliki citra merek yang baik dimana dengan meningkatnya tingkat hunian kamar yang baik disetiap periode. Peneliti melakukan penelitian ini dengan tujuan untuk mengetahui pengaruh dari indikator brand image Hotel X terhadap keputusan tamu untuk menginap.. Metode kuantitatif digunakan sebagai metode penelitian, dan analisis data yakni regresi linear sederhana. Dimana uji penelitian ini menggunakan SPSS. Sampel yang diambil sebanyak 135 responden menggunakan metode non probabilty sampling, dengan teknik purposive sampling.Hasil penelitian berdasarkan uji t dari variabel brand image diantaranya dimensi brand identity, brand association, dan brand benefit and competence hipotesis diterima, yang berarti ketiga dimensi tersebut memilik pengaruh terhadap variabel Y, sedangkan kedua dimensi lainnya yaitu brand personality dan brand attitude and behaviour dimana hipotesis ditolak yang berarti tidak terdapat pengaruh terhadap variabel Y. Berdasarkan hasil uji F,  variabel X diuji secara simultan memiliki pengaruh yang signifikan terhadap variabel Y. Berdasarkan hasil uji R2, diperoleh nilai sebesar 64,6%, dimana sebesar 64,6% brand image berpengaruh terhadap keputusan menginap di Hotel Aston, dan sisanya yaitu 35,4% dipengaruhi oleh variabel lain diluar X.Kesimpulan yang bisa didapatkan bahwa terdapat pengaruh positif dari brand image terhadap keputusan menginap sebesar 64,6% sedangkan 35,4% dipengaruhi oleh variabel lainnya. Saran yang bisa diberikan adalah meningkatkan karakteristik dari service-nya, dan juga menjaga kamar agar sesuai dengan gambar yang ditampilkan, dari sisi brand attitude and behaviour dapat lebih memperhatikan fasilitas yang disediakan dalam kondisi normal, baik dalam bentuk makanan dan service diberikan secara profesional.Kata Kunci: Merk, Citra, Hotel, Keputusan Menginap.
Peran Koko Cici Jakarta Dalam Promosi Destinasi Budaya Tionghoa Studi Kasus Petak 9 Jakarta : Peran Koko Cici Jakarta Dalam Promosi Destinasi Budaya Tionghoa Studi Kasus Petak 9 Jakarta Hari Iskandar
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 5 No. 2 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v5i2.50015

Abstract

Indonesia kaya akan berbagai macam adat istiadat, budaya dan suku. Keanekaragaman ini membuat Indonesia menjadi kaya di mata dunia. Salah satu budaya yang kental dengan negara Indonesia adalah budaya tionghoa yang sudah menjadi satu keluarga dari budaya Indonesia sendiri. Kota Jakarta sebagai ibukota Negara Indonesia merupakan destinasi tujuan wisata dimana didalam nya terdapat Petak 9 yang menjadi salah satu destinasi Budaya Tionghoa. Di Kota Jakarta, terdapat Duta Ambasador Budaya Tionghoa Yaitu Koko Cici Jakarta. Penelitian ini menggunakan metode kualitatif dimana melakukan wawancara langsung dengan narasumber dari tahun 2018, 2019, dan 2021. Hasil yang didapat adalah Peran keterlibatan Koko Cici Jakarta pada pengembangan serta pelestarian pariwisata dan kebudayaan karena mereka merupakan ujung tombak cerminan muda-mudi yang berkepribadian baik untuk menjadi contoh bagi masyarakat. Peran berikutnya adalah sumber informasi kepada wisatawan yang dating ke destinasi tersebut untuk alat bantu promosi. Harapannya Duta Wisata Koko Cici Jakarta mampu bersinergi dengan Dinas Kebudayaan DKI Jakarta adalah strategi yang digunakan mengembangkan bidang kepariwisataan dengan ikut melibatkan duta wisata Koko Cici sebagai pemuda pemudi daerah yang memiliki ketertarikan terhadap bidang pariwisata tidak hanya untuk mengembangkan namun juga melestarikan dan mempromosikan pariwisata dan kebudayaan Tionghoa khususnya kawasan Pecinan petak sembilan.
ANALISIS STRATEGI PENGARUH PENERAPAN DIMENSI SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN DI EVERY TOUR & TRAVEL Veren Charlotta; Hari Iskandar
Cross-border Vol. 6 No. 2 (2023): JULI-DESEMBER
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Every Tour & Travel is a small-scale travel agent and will only enter the world of travel in 2021. Every Tour & Travel is the brand name of PT. Young Indonesian Explorers which is the name of the company. Every Tour & Travel provides travel package products, prices, travel plans, travel consultants, and others related to travel activities. This research was conducted with the aim of knowing the Sales Promotion factors that influence purchasing decisions at Every Tour & Travel. In this study, researchers used descriptive analysis with quantitative methods and took samples using a purposive sampling approach with the Slovin formula so the total customer population at Every Tour & Travel every month from 2021 to 2022. The data collection technique was carried out by distributing questionnaires to 100 respondents who have made transactions and have seen Sales Promotion media on Every Tour & Travel. For data analysis techniques, researchers used descriptive analysis of respondents and variables, validity test, reliability test, t test, F test, Coefficient of Determination (R2), Simple Linear Regression TEST, Normality test, and Heteroscedasticity test using the SPSS 25 program. Based on the results of research conducted using the t test, the results show that Sales Promotion (X) has a partial effect on the Purchase Decision variable (Y). The results of research conducted using the F test, the results show that the Sales Promotion variable (X) has a simultaneous effect on the Purchase Decision variable (Y). The test results for the Coefficient of Determination (R2) based on this study show that the R2 value is 0.852 or 85.2% which indicates the level of influence of the Sales Promotion (X) variable on the Purchase Decision variable (Y), so it can be said that 14.8% is influenced by other variables outside the research. The results of the Simple Linear Regression test show that the Purchase Decision variable (Y) can be influenced by Sales Promotion (X). The conclusion from the results of this study is that Sales Promotion has a partial effect on the Purchasing Decision variable either partially or simultaneously.
Measuring Tourist Satisfaction Index On Attraction, Amenities, Accessibility, And Ancillary Service (Case Study Of Angke Kapuk Mangrove Nature Park, Jakarta) Imam Ardiansyah; Hari Iskandar; Antonius Rizki Krisnadi; Yudhiet Fajar Dewantara
International Journal of Entrepreneurship and Sustainability Studies Vol. 3 No. 1 (2023): July 2023
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v3i1.1537

Abstract

Angke Kapuk Mangrove Nature Park is a nature-based tourist attraction – nautical, part of the Angke Kapuk Area. It analyzes consumer behaviour through understanding consumer characteristics, the travel decision process, and the suitability between the attributes offered and those needed by visitors to provide a high satisfaction level. This study was conducted to find out more about the level of tourist satisfaction with the components of tourism. It analyzes consumer behaviour through understanding consumer characteristics, the travel decision process, and the suitability between the attributes offered and those needed by visitors to provide a high satisfaction level. This data was collected using quantitative research. The research method used in this study is the Customer Satisfaction Index and Important Performances Analysis. Based on the results of the analysis using the Customer Satisfaction Index (CSI) method showed that the respondents were satisfied with the performance of the services provided by the Mangrove Natural Tourism Park, Angke Kapuk. Tourists are satisfied with the Attraction component with a value of 71.7% Then tourists were satisfied with the Amenity component with a value of 70.8%. In addition, tourists are also satisfied with the Accessibility component with a value of 69.0%. Finally, tourists are quite satisfied with the Ancillary Service component with a value of 63.9%. The IPA is a strategic tool for tourism managers or researchers to assess the quality of tourism services by providing guidelines to prioritize areas of focus for improvement.
ANALISIS PENGARUH BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN DI RUMAH MAKAN SAUNG IBU TANGERANG Sherina Jeanita Tjaya; Hari Iskandar
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1312

Abstract

With the emergence of various brands, consumers choose from many brands to ultimately buy a product from a brand. The purpose of this research is to find out how much influence brand awareness has on the decision to buy by consumers. This research was conducted at the Saung Ibu Restaurant, Tangerang. This study uses quantitative methods with data collection techniques through questionnaires. In this study the authors will conduct research on 120 respondents who are consumers who have made purchases at Saung Ibu Restaurant. The results of the respondents' answers will later be processed using SPSS version 25. Data analysis was carried out by validity, reliability, normality test, multicollinearity test, heteroscedasticity test, simple linear regression test, t test, f test, and coefficient of determination test (R2) in knowing how much influence brand awareness has on purchasing decisions and knowing which variables has the most dominant influence. Based on the results of the research that has been done, it can be concluded that the results of the simple linear regression test that has been carried out state that Brand Awarzeness (X) has an effect on the purchasing decision variable (Y). Then based on the results of the T test it can be concluded that there is a partial influence of the brand awareness variable (X) on the purchasing decision variable (Y). Furthermore, based on the results of the F test, it can be concluded that there is a simultaneous influence of brand awareness (X) on the purchase decision variable (Y). Based on the test of the coefficient of determination, it is known that the R square is 0.702, this means that the influence of the brand awareness variable (X) simultaneously on the purchase decision variable (Y) is 70.2%.
Co-Authors Amanda Marleen Antonius Rizki Krisnadi Antonius Rizki Krisnadi DESSY NATALIA Dewantara, Yudhiet Fajar Djunaid, Ika Suryono Dwi Sanjoyo, Danu Efanandosa, Efanandosa Facrureza, Dewanta Febrian, Andrew Garry Vandy Wijaya Hema, Lamtiar Idris, Nina Imam Ardiansyah Imam Ardiansyah Jessica Prasethio Kevin kevin Lieansyah, Fernando Livia Sulijaya Lulu Lulu Maria Magdalena Mohamad, Norhaya Hanum Muhammad Fazry Harris Richard Yurlandi Rosanto, Stephanie Rustono - Sabrina Sung Jaya Sherina Jeanita Tjaya Sofia Naning Hertiana Supina, Supina Susanto, Prayogo Veren Charlotta Vishnuvardhana, Vishnuvardhana Yudhiet Fajar Dewantara Yurlandi, Richard ZhiYing, Jin