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All Journal Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Sadar Wisata: Jurnal Pariwisata Jurnal Syntax Fusion : Jurnal Nasional Indonesia As-Sidanah : Jurnal Pengabdian Masyarakat MES Management Journal Kultura: Jurnal Ilmu Sosial dan Humaniora E-Amal: Jurnal Pengabdian Kepada Masyarakat INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event
Facrureza, Dewanta
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FAKTOR–FAKTOR YANG MEMPENGARUHI WISATAWAN BERKUNJUNG KE MUSEUM TEKSTIL JAKARTA Facrureza, Dewanta; Vinessia, Cindy
Sadar Wisata: Jurnal Pariwisata Vol 3, No 2 (2020): SADAR WISATA
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v3i2.3868

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mana yang mempengaruhi wisatawan untuk berkunjung ke Museum Tekstil Jakarta. Jenis penelitian yang digunakan adalah asosiatif dengan pendekatan kuantitatif. Penelitian ini menggunakan teknik pengambilan sampel purposive sampling, dengan kriteria sampel konsumen yang sudah pernah berkunjung ke Museum Tekstil Jakarta. Sampel dalam penelitian ini sebanyak 100 responden. Penelitian ini menggunakan uji validitas, uji reliabilitas, uji normalitas, uji heteroskedastisitas, uji regresi berganda, uji T, uji F dan koefisien determinasi. Hasil analisis dari uji yang telah dilakukan dapat disimpulkan bahwa 4 dimensi yang diuji, yaitu Profil Wisatawan/Tourist Profile, Pengetahuan untuk Melakukan Perjalanan/Travel Awareness, Karakteristik Perjalanan/Trip Features, serta Sumber Daya dan Karakteristik Daerah Tujuan/Resources and Characteristic of Destination memiliki pengaruh sebesar 60,8% dan secara simultan mempunyai pengaruh signifikan terhadap Keputusan Berkunjung.
PENGARUH SUBSTITUSI ALPUKAT MENTEGA DAN ALPUKAT PLUWANG DALAM PEMBUATAN SPONGE CAKE TERHADAP DAYA TERIMA MASYARAKAT DAN UJI PROKSIMAT Natasia; Facrureza, Dewanta
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i2.61688

Abstract

Penelitian ini bertujuann untuk mengetahui daya terima masyarakat terhadap Sponge Cake dengan subtitusi alpukat mentega dan alpukat pluwang. Yang akan di uji melalui uji uji organoleptik dan uji proksimat. Dimana pengujian ini akan berfokus pada daerah Jakarta Barat. Jenis penelitian ini menggunakan metode kuantitatif. Dan pembagian sampel sebanyak 100 panelis dengan menggunakan probability sampling. Sedangkan jenis pengumpulan data nya menggunakan data primer dan data sekunder. Metode analisis data pada penelitian ini adalah Uji Analisis Deskriptif, Analisis Frekuensi dan Uji Friedman dengan menggunakan SPSS versi 27. Hasil yang diperoleh dalam penelitian ini menunjukkan bahwa : (1) Sponge Cake Alpukat Pluwang lebih diterima oleh masyarakat dibandingkan Sponge Cake Alpukat Mentega dan Sponge Cake Original. (2) Sponge Cake Alpukat Pluwang memiliki nutrisi yang lebih baik daripada Sponge Cake Original. (3) Terdapat perbedaan warna, aroma, tekstur, dan rasa pada Sponge Cake Alpukat Mentega, Sponge Cake Alpukat Pluwang, dan Sponge Cake Original.
PENGARUH BRANDING TERHADAP KEPUTUSAN MENGINAP TAMU DI HOTEL PULLMAN JAKARTA CENTRAL PARK Ruben; Facrureza, Dewanta
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i2.61774

Abstract

Penelitian ini memiliki tujuan untuk mengetahui pengaruh branding terhadap keputusan menginap tamu di hotel Pullman Jakarta Central Park yang berlokasi di Jakarta Barat. Penelitian ini sendiri dilakukan dengan pendekatan kuantitatif, dengan pengumpulan data yang menggunakan kuisioner sebanyak 240 sampel. Hasil yang dapat disimpulkan dari penelitian ini adalah yang pertama adanya pengaruh yang signifikan dan positif dari dimensi kejujuran brand terhadap keputusan menginap tamu. yang kedua adalah adanya pengaruh yang signifikan dan positif dari dimensi semangat brand terhadap keputusan menginap tamu. yang ketiga adalah adanya pengaruh yang signifikan dan positif dari dimensi kemampuan brand terhadap keputusan menginap tamu. yang keempat adalah adanya pengaruh yang signifikan dan positif dari dimensi keduniawian brand terhadap keputusan menginap tamu. yang kelima adalah adanya pengaruh yang signifikan dan positif dari dimensi ketahanan brand terhadap keputusan menginap tamu. Dan yang terakhir adalah branding secara utuh memberikan pengaruh positif dan signifikan terhadap keputusan menginap tamu.
PENINGKATAN DAYA TARIK WISATA DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT DI DESA WISATA CIHIDEUNG UDIK BOGOR Ardiansyah, Imam; Krisnadi, Antonius Rizki; Dewantara, Yudhiet Fajar; Iskandar, Hari; Natalia, Dessy; Facrureza, Dewanta; Rosanto, Stephanie; Vishnuvardhana, Vishnuvardhana; Hema, Lamtiar
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2: Mei-Agustus 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i2.3214

Abstract

The implementation of the Community Service Program by the Hospitality and Tourism Study Program of Bunda Mulia University, designed with the main goal of expanding knowledge and enhancing the skills of participants, especially in understanding the potential of Cihideung Udik Village. This activity is also aimed at facilitating the establishment of cooperation and partnerships between Bunda Mulia University and the managers of Cihideung Udik Village, as a realization of the development of social competencies for lecturers. The conclusion highlights the role of Community Service as a platform where lecturers can share knowledge with the community, focusing on improving the quality of life, especially for participants from Cihideung Udik Village. Community Service is also considered a space that provides valuable experiences and guidance for participants, preparing them with practical knowledge to establish their own businesses and manage the potential of village tourism with high expertise. This conclusion reflects a commitment to comprehensive community development and the empowerment of village potential through participatory and educational approaches.edukatif
PENGELOLAAN DESA WISATA UNTUK MENJADIKAN DESA KOLEANG KABUPATEN BOGOR SEBAGAI DESA WISATA UNGGUL Ardiansyah, Imam; Krisnadi, Antonius Rizki; Iskandar, Hari; Natalia, Dessy; Facrureza, Dewanta; Rosanto, Stephanie; Vishnuvardhana, Vishnuvardhana; Hema, Lamtiar; Djunaid, Ika Suryono; Susanto, Prayogo; Dewantara, Yudhiet Fajar
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2: Mei-Agustus 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i2.3376

Abstract

This community service program was conducted in Koleang Tourism Village, Bogor Regency, with the aim of enhancing the management of the village as a tourist destination. The main objective of this activity was to improve the capacity and skills of local residents in harnessing tourism potential, enabling Koleang Village to develop into a leading tourist village. The methods used included training, mentoring, and workshops involving various stakeholders such as village authorities, local business operators, and the general community. The results of this program demonstrated an increase in residents' understanding and skills in marketing, service, facility management, and tourism product development. Additionally, the program successfully fostered better collaboration between the community and related parties in the development of the tourism village. Consequently, Koleang Village is expected to become a more attractive and competitive tourist destination, ultimately enhancing the local community's welfare
PENINGKATAN KUALITAS LAYANAN HOSPITALITY MELALUI PELATIHAN DI UNIVERSITAS BUNDA MULIA UNTUK PT. MURNI SOLUSINDO NUSANTARA Dewantara, Yudhiet Fajar; Facrureza, Dewanta; Iskandar, Hari; Rosanto, Stephanie
Jurnal Abdimas Ilmiah Citra Bakti Vol. 5 No. 4 (2024)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v5i4.3713

Abstract

PT Murni Solusindo Nusantara, melalui sub-unitnya Klinik Kecantikan dan Kesehatan Murni Care, menghadapi permasalahan dalam efektivitas komunikasi emosional, kerjasama sinergis, optimalisasi proses reservasi, dan penerapan etika berbicara yang mempengaruhi kualitas layanan hospitality secara keseluruhan. Untuk mengatasi masalah ini, Universitas Bunda Mulia menyelenggarakan program pelatihan untuk meningkatkan keterampilan karyawan dalam bidang komunikasi efektif, pelayanan pelanggan, dan penerapan standar operasional prosedur (SOP) yang tepat. Program ini bertujuan untuk menerapkan standar kualitas layanan yang tinggi, sehingga dapat memperbaiki aspek-aspek yang kurang optimal dalam layanan yang diberikan. Pelatihan ini melibatkan seluruh staf Klinik Murni Care sebagai sasaran utama, dengan menggunakan metode Participatory Action Research (PAR), yang memungkinkan partisipasi aktif antara peneliti dan karyawan dalam proses pelatihan dan perbaikan berkelanjutan. Hasil dari pelatihan ini menunjukkan peningkatan signifikan dalam kualitas komunikasi antar karyawan dan antara staf dengan pelanggan, efisiensi dalam proses reservasi, serta penerapan SOP yang lebih ketat, yang berdampak positif terhadap kepuasan pelanggan dan reputasi klinik. Dengan demikian, program pelatihan ini memberikan kontribusi besar terhadap peningkatan kualitas layanan hospitality di Klinik Murni Care, berpotensi meningkatkan loyalitas pelanggan, dan mendukung pertumbuhan bisnis klinik dalam menghadapi persaingan industri hospitality yang semakin ketat.
STRATEGI PELATIHAN PENGUATAN EKONOMI UMKM: MENGATASI TANTANGAN PENGEMBANGAN DESA WISATA CIDERUM, BOGOR Ardiansyah, Imam; Dewantara, Yudhiet Fajar; Djunaid, Ika Suryono; Facrureza, Dewanta; Susanto, Prayogo; Krisnadi, Antonius Rizki; Vishnuvardhana, Vishnuvardhana
As-Sidanah Vol 5 No 2 (2023): OKTOBER
Publisher : LP2M Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/assidanah.v5i2.441-457

Abstract

This study aims to thoroughly assess the effectiveness of a training program in enhancing the economic prospects of the Micro, Small, and Medium Enterprises (UMKM) sector within the picturesque village of Desa Wisata Ciderum, located in Bogor. The research methodology employed here utilizes a comprehensive case study approach, centering on 25 UMKM practitioners who actively participated in a training program focusing on competency development and digital marketing strategies. Data were meticulously gathered through a combination of in-depth interviews and careful observations. Subsequently, a qualitative approach was employed to meticulously analyze the amassed data. The findings unequivocally demonstrated that the training program wielded a significantly positive influence. It led to substantial increases in sales figures, a notable expansion in market reach, and a remarkable enhancement of UMKM brand recognition within the community and beyond. Furthermore, this training initiative proved to be an effective solution in addressing the existing challenges related to limited knowledge and skills within the UMKM sector. It also played a pivotal role in fostering collaborative partnerships among the UMKM practitioners. The conclusions drawn from this research are of paramount importance, offering invaluable insights into the economic development of Desa Wisata Ciderum. By employing effective and sustainable training approaches, this study underscores the potential for further strengthening the UMKM sector, thereby contributing to the overall prosperity of the village.
Analisis Pengaruh Pemasaran Melalui Pendekatan Bauran Pemasaran (7p) Terhadap Keputusan Berkunjung Wisatawan Di Taman Wisata Alam Mangrove Angke Kapuk Jakarta Familya Putri, Kezia; Facrureza, Dewanta
Jurnal Syntax Fusion Vol 3 No 09 (2023): Jurnal Syntax Fusion: Jurnal Nasional Indonesia
Publisher : CV RIFAINSTITUT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/fusion.v3i09.356

Abstract

Judging by the existence of an increasing tourism development, there are also more and more competitors in the tourism industry, especially in nature conservation tourism. In facing competition, maintaining excellence, and developing tourism objects, it is necessary to have a special strategy in marketing, because marketing has an important role in the success of a tourist destination, and to always achieve profits. The purpose of this study was to determine the effect of the marketing mix (7P) on the decision to visit tourists at the Angke Kapuk Mangrove Nature Park. The research method used is quantitative. Determination of the sample using the techniquenon-probability sampling withpurposive sampling method with the number taken is 100 respondents. This study uses multiple linear regression analysis. Based on the results of the t test it is known that partially variableproduct (X1),place (X4), people (X5),process (X6) has a positive and significant effect on the decision to visit (Y), then for variablesprice (X2),promotion (X3),physical evidence (X7) has no positive and insignificant effect on the decision to visit (Y). In the F test, it was obtained that the marketing mix variable (7P) had a simultaneous effect on visiting decisions. Based on the R test2 obtained a value of 0.716. This states that as much as 71.6% of Tourist Visit Decisions are influenced by variables from the Marketing Mix (7P), while the remaining 28.4% are influenced by other variables outside the X variable.Variable conclusionproduct (X1),place (X4), people (X5),process (X6) partially has a positive and significant effect on the decision to visit (Y), while for variables price (X2), promotion (X3), physical evidence (X7) partially has no positive and insignificant effect on the decision to visit (Y).
Pengaruh Experiential Marketing Terhadap Revisit Intention Melalui Customer Satisfaction Sebagai Variabel Intervening Di Glamping Lakeside Rancabali Paulina, Paulina; Facrureza, Dewanta
Jurnal Syntax Fusion Vol 3 No 09 (2023): Jurnal Syntax Fusion: Jurnal Nasional Indonesia
Publisher : CV RIFAINSTITUT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/fusion.v3i09.359

Abstract

Experience-based tourism has replaced good-based tourism in this modern era. The accommodation industry, such as glamping, must adapt to market developments. Experiential Marketing, which creates unforgettable experiences for tourists, is needed to promote glamping. Tourists may want to visit again if they get a memorable experience. This study examines the impact of Experiential Marketing Glamping Lakeside Rancabali on Customer Satisfaction and Revisit Intention. This study used a quantitative research method with a sample of 100 respondents who were selected using a purposive non-probability technique. The selected sample is tourists who have stayed at Glamping Lakeside Rancabali. The T test shows that Customer Satisfaction is partially affected by the Sense, Think, and Relate. Revisit Intention is partially influenced by Act, Relate, and Customer Satisfaction. The F test shows that all Experiential Marketing variables together significantly affect Customer Satisfaction and Revisit Intention. According to the route analysis test, Customer Satisfaction can mediate the Sense, Feel, and Think variables. According to the Determination Coefficient Test, experiential marketing has a 55.4% impact on customer satisfaction and a 69.8% impact on revisit intention.
ANALISIS KAUTENTIKAN DAN KEUNIKAN LAKSA GANG AUT SURYAKENCANA SEBAGAI SALAH SATU KULINER LEGENDARI KHAS KOTA BOGOR Octavia, Clarista Asri; Facrureza, Dewanta
Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora Vol. 2 No. 6 (2024): Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora
Publisher : Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kota Bogor merupakan salah satu daerah di Indonesia yang memiliki banyak sekali makanan khas yang unik. Tujuan dari penelitian ini adalah untuk mempelajari keaslian dan keunikan Laksa gang Aut Surya kencana sebagai kuliner khas Bogor. Penelitian ini berfokus pada keaslian makanan dan keunikan yang didefinisikan sebagai keaslian dan asli Laksa Bogor Gang Aut dalam berbagai aspek. Ini menjadi factor penting dalam menggambarkan identitas, warisan dan budaya laksa bogor gang Aut. Metodologi Penelitian yang digunakan dalam penelitian ini adalah kualitatif. Pengambilan data diambil dengan cara wawancara, observasi dan dokumentasi. Dengan jumlah total 13 narasumber terdiri dari 1 narasumber ahli (pemilik), dan 12 narasumber pengunjung. Data yang berhasil dikumpulkan dan di jabarkan berdasarkan pernyataan narasumber pada penelitian ini. Hasil dari penelitian ini dibuktikan bahwa Laksa gang Aut Surya Kencana merupakan salah satu Kuliner Legendaris khas Kota Bogor.
Co-Authors Antonius Rizki Krisnadi Antonius, Leon DESSY NATALIA Dewantara, Yudhiet Fajar Djunaid, Ika Suryono Familya Putri, Kezia Gabriella, Michelle Hema, Lamtiar Imam Ardiansyah Iskandar, Hari Junior, Junior Mego, Katarina Jessie Natasia Octavia, Clarista Asri Paulina Paulina Rivero, Vederico Rosanto, Stephanie Ruben Susanto, Prayogo Vinessia, Cindy Vishnuvardhana, Vishnuvardhana