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All Journal Gema Wiralodra Journal of Tourism and Creativity Jurnal Ilmiah Hospitality Management E-Amal: Jurnal Pengabdian Kepada Masyarakat
Susanto, Prayogo
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Gema Wiralodra

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Marketing Mix Strategy for Pilgrimage Tourism at the Cathedral Museum Jakarta in Efforts to Enhance the Attraction for International Tourists Susanto, Prayogo; Fernanda, Dea
Gema Wiralodra Vol. 15 No. 2 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i2.721

Abstract

The Cathedral Museum is the only Catholic religious museum in Jakarta. Located in the Jakarta Cathedral Church in Central Jakarta, the museum narrates the history of Catholicism's development in Indonesia. The research aims to analyze the marketing mix strategy for pilgrimage tourism to enhance the attraction of international tourists to visit the Jakarta Cathedral Museum, thereby increasing the country's foreign exchange earnings. The researcher seeks to further understand the appropriate marketing mix communication strategies.The purpose of this research is to identify suitable marketing mix strategies that can be recommended to the museum. This type of research employs qualitative methods, including data collection through observation, interviews, and documentation. The research utilizes marketing mix theory and communication strategies to make future adjustments. This paper intends to conduct further research on the Jakarta Cathedral Museum to help international tourists learn about and visit the museum. Additionally, it aims to apply these findings to other museums and hopes to encourage the establishment of more religious museums that detail the arrival of religions in Indonesia.
Culinary Potential of Traditional Lotek as Culinary Tourism Attraction in Karawang Regency (case study: Lotek Ci Apang) Susanto, Prayogo; Dewantara, Yudhiet Fajar; Chandra, Carine; Handoko, Syheravi
Gema Wiralodra Vol. 16 No. 1 (2025): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v16i1.789

Abstract

Lotek Ci Apang is a restaurant with lotek as its main menu. Lotek itself is a traditional culinary dish originating from West Java, making it a familiar food in the West Java region. This study aims to explore the potential of lotek as a culinary tourism attraction in Karawang Regency, which will become one of the culinary tourism attractions in Karawang Regency. Therefore, the researcher wants to know more about the potential of culinary tourism attractions at Lotek Ci Apang. The purpose of this study is to determine the potential of culinary tourism attractions by using the 4A analysis method. This type of research uses a qualitative method with data collection through observation, interviews, and documentation. The analysis uses the theory of tourist attractions to determine the potential of traditional cuisine. This paper aims to analyze Lotek Ci Apang restaurant to determine the potential of traditional cuisine as a tourist attraction from the restaurant owner, which will later develop culinary tourism in Karawang Regency through lotek dishes.
Analyzing the Implementation of Internet of Things to Enhance Service Quality at Bobocabin The Tavia, Bogor Liora, Fernanda; Susanto, Prayogo
Gema Wiralodra Vol. 16 No. 1 (2025): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v16i1.811

Abstract

Bobocabin The Tavia is a glamping accommodation that combines the concept of staying in nature with Internet of Things (IoT) based technology. Using a qualitative approach with a phenomenological method, this study explores how the implementation of Internet of Things systems supports service quality improvement from the perspective of guests and operational staff. Data collection techniques include in-depth interviews, direct observation, and documentation.The results of the study indicate that the six main dimensions of the Internet of Things such as connectivity, interactivity, comfort, security, intelligence, and telepresence contribute significantly to the five dimensions of service quality based on the SERVQUAL model, namely reliability, tangibles, responsiveness, assurance, and empathy. Features such as smart lamps, smart glass, B-pad, and QR code door locks allow guests to independently and in real-time control their cabin environment. However, some technical challenges remain, such as delayed responses from smart lamps and connectivity issues. This study offers practical insights for accommodation providers, particularly in technology-based glamping services, to support digital tourism. Additionally, the findings serve as an academic reference for future research on IoT integration in enhancing service quality in the tourism sector.
Co-Authors Antonius Rizki Krisnadi Chandra, Carine Dea Fernanda , Dea Fernanda DESSY NATALIA Dewantara, Yudhiet Fajar Djunaid, Ika Suryono Facrureza, Dewanta Fernanda, Dea Handoko, Syheravi Hema, Lamtiar Imam Ardiansyah Iskandar, Hari Liora, Fernanda Rosanto, Stephanie Santika Santika Sasmita, Merin Vishnuvardhana, Vishnuvardhana