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All Journal JURNAL RUMPUN MANAJEMEN DAN EKONOMI International Journal of Economics, Commerce, and Management PESHUM
Irene Checilia Sihotang
Unknown Affiliation
Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences

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STRATEGI PEMASARAN MELALUI PENERAPAN DIGITAL MARKETING PADA UMKM SYAQILA FLOWER Putri Najwa Safitri; Hera Wati; Laras Fitri Aini Hasibuan; Irene Checilia Sihotang; Hendra Saputra
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.1579

Abstract

This study aims to analyze marketing strategies through the implementation of digital marketing at Syaqila Flower, an SME engaged in the sale of flowers and ornamental plants in Medan, North Sumatra. This research is expected to enhance knowledge about effective marketing strategies for SMEs in the digital era. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. The informant in this study is the owner of Syaqila Flower. The results show that Syaqila Flower uses Facebook as the main platform for digital marketing, displaying photos and videos of products, including prices, and promoting products. Social media has proven to be effective for marketing as it is not limited by distance and time. Additionally, Syaqila Flower collaborates with third parties. Although effective, there are several areas for improvement, such as the use of influencers, collaboration with other parties, and improving the quality of content on marketplaces. This study shows that digital marketing can be an effective strategy to increase sales and reach a wider range of consumers for SMEs in the digital era.
The Influence Of Social Media and Business Communication On The Development Of The Warkop Seulawah Kupi Business In Medan City Putri Najwa Safitri; Laras Fitri Aini Hasibuan; Irene Checilia Sihotang; Hera Wati; Wisnu Rayhan Adhitya
International Journal of Economics, Commerce, and Management Vol. 1 No. 3 (2024): July : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v1i3.84

Abstract

The study aims to analyze the influence of business communication and social media on the growth of Warkop Seulawah Kupi in Medan City. The number of customers and popularity of Warkop Seulawah has increased in recent years. It is suspected that the main factor in this development is the effective use of social media and good business communication with suppliers, distributors and other business partners. The method used is quantitative using multiple linear regression analysis techniques . The research results show that the two independent variables of business communication and social media have a positive and significant influence on the business development of Warkop Seulawah. The results provide traditional businesses with an understanding of how important it is to utilize social media and business communications to face competition in the digital era.
Analisis Implementasi Peran Pemerintah Terhadap Kinerja UMKM Di MMTC Medan Irene Checilia Sihotang; Sherrindeep Kaur; Irwansyah Putra; Indah Monalisa
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 1: Desember 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i1.6784

Abstract

Penelitian ini bertujuan mengetahui peran pemerintah terhadap kinerja UMKM di MMTC Medan. Hasil penelitian ini menunjukkan bahwa Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia memainkan peran yang sangat krusial dalam pertumbuhan ekonomi, penyerapan tenaga kerja, dan distribusi hasil pembangunan. Dengan lebih dari 62 juta unit usaha yang beroperasi, UMKM berkontribusi sekitar 60% terhadap Produk Domestik Bruto (PDB) nasional dan menyerap hampir 97% tenaga kerja. Meskipun kontribusi UMKM terhadap ekonomi sangat signifikan, sektor ini juga menghadapi berbagai tantangan, seperti keterbatasan dalam pembiayaan, teknologi, dan sumber daya manusia yang berkualitas. Pandemi COVID-19 telah memperburuk kondisi ini, menyebabkan penurunan permintaan dan gangguan pada rantai pasokan, yang berdampak langsung pada kinerja UMKM. Pemerintah memiliki peran yang sangat penting dalam mendukung keberlangsungan dan peningkatan kinerja UMKM melalui kebijakan, program pendampingan, dan insentif. Sebagai fasilitator, pemerintah dapat membantu UMKM dalam hal pelatihan dan pemberdayaan, serta menciptakan lingkungan yang mendukung pertumbuhan. Selain itu, pemerintah juga berfungsi sebagai regulator yang mengatur persaingan usaha dan memastikan adanya kebijakan yang mendukung perkembangan UMKM. Dengan dukungan yang tepat, UMKM dapat memberikan kontribusi yang lebih besar terhadap stabilitas ekonomi nasional dan pemulihan pasca-pandemi, serta menciptakan ekosistem yang mendukung inovasi dan kolaborasi di tingkat lokal.
Co-Authors Adhitya, Wisnu Rayhan Hendra Saputra Hera Wati Indah Monalisa Laras Fitri Aini Hasibuan Muhammad Luthfi Putri Najwa Safitri Sherrindeep Kaur