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All Journal Outline Journal of Management and Accounting Jurnal Bisnis dan Manajemen (JURBISMAN) Jurnal Ekonomi dan Bisnis Jurnal Nirta: Studi Inovasi JURNAL RUMPUN MANAJEMEN DAN EKONOMI International Journal of Economics, Commerce, and Management Menulis: Jurnal Penelitian Nusantara
Hera Wati
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Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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STRATEGI PEMASARAN MELALUI PENERAPAN DIGITAL MARKETING PADA UMKM SYAQILA FLOWER Putri Najwa Safitri; Hera Wati; Laras Fitri Aini Hasibuan; Irene Checilia Sihotang; Hendra Saputra
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.1579

Abstract

This study aims to analyze marketing strategies through the implementation of digital marketing at Syaqila Flower, an SME engaged in the sale of flowers and ornamental plants in Medan, North Sumatra. This research is expected to enhance knowledge about effective marketing strategies for SMEs in the digital era. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. The informant in this study is the owner of Syaqila Flower. The results show that Syaqila Flower uses Facebook as the main platform for digital marketing, displaying photos and videos of products, including prices, and promoting products. Social media has proven to be effective for marketing as it is not limited by distance and time. Additionally, Syaqila Flower collaborates with third parties. Although effective, there are several areas for improvement, such as the use of influencers, collaboration with other parties, and improving the quality of content on marketplaces. This study shows that digital marketing can be an effective strategy to increase sales and reach a wider range of consumers for SMEs in the digital era.
The Influence Of Social Media and Business Communication On The Development Of The Warkop Seulawah Kupi Business In Medan City Putri Najwa Safitri; Laras Fitri Aini Hasibuan; Irene Checilia Sihotang; Hera Wati; Wisnu Rayhan Adhitya
International Journal of Economics, Commerce, and Management Vol. 1 No. 3 (2024): July : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v1i3.84

Abstract

The study aims to analyze the influence of business communication and social media on the growth of Warkop Seulawah Kupi in Medan City. The number of customers and popularity of Warkop Seulawah has increased in recent years. It is suspected that the main factor in this development is the effective use of social media and good business communication with suppliers, distributors and other business partners. The method used is quantitative using multiple linear regression analysis techniques . The research results show that the two independent variables of business communication and social media have a positive and significant influence on the business development of Warkop Seulawah. The results provide traditional businesses with an understanding of how important it is to utilize social media and business communications to face competition in the digital era.
Ibu Bijak, Keuangan Kuat: Edukasi Terhadap Pengelolaan Keuangan Bagi Ibu Rumah Tangga Sindi Mutiara Sani; Annisa Eksa Putri Ramadhan; Hera Wati; Yulianda, Yulianda
Jurnal Bisnis dan Manajemen (JURBISMAN) Vol. 2 No. 4 (2024): Jurnal Bisnis dan Manajemen (JURBISMAN)
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurbisman.v2i4.968

Abstract

Pemahaman tentang literasi keuangan memiliki peranan yang sangat penting dalam upaya meningkatkan kesejahteraan keluarga, terutama terkait pengelolaan pemasukan dan pengeluaran rumah tangga. Sebagai pihak yang bertanggung jawab utama atas manajemen keuangan keluarga, ibu rumah tangga perlu memiliki kemampuan yang mendalam untuk mengatur keuangan secara cerdas. Program edukasi ini dirancang untuk memperkuat pemahaman ibu-ibu rumah tangga di Jl. Merawan 18 No. 36 RT 025 RW 007, Kelurahan Sawah Lebar, Kota Bengkulu, mengenai literasi keuangan. Dalam kegiatan ini, metode yang digunakan meliputi penyampaian materi tentang literasi keuangan disertai contoh-contoh yang relevan, diskusi interaktif, dan sesi tanya jawab dengan peserta. Selain itu, program ini juga memberikan rekomendasi strategi keuangan untuk membantu peserta mencapai kesejahteraan finansial keluarga. Pendampingan dan evaluasi praktik pengelolaan keuangan juga dilakukan untuk membantu peserta menerapkan pengetahuan tersebut dalam mengelola keuangan rumah tangga mereka. Hasil pelaksanaan program menunjukkan adanya peningkatan yang signifikan dalam kemampuan peserta untuk menyusun anggaran, membiasakan diri menabung, serta mengurangi utang konsumtif. Peneliti juga merekomendasikan penerapan model pemberdayaan berkelanjutan untuk memperluas dampak positif dari program ini di berbagai komunitas lainnya.
Studi Literatur Analisis terhadap Perilaku Menyimpang di Kalangan Remaja Dery Zelviro Ronanda; Dian Nawang Sari; Elsa Dwi Amanda Tanjung; Hera Wati; Julia Istikhomah; Laila Sabrina; Putri Defmawita; Putri Nurul Parhana; Rizki Nur Alifah; Romodona Romodona
Jurnal Nirta : Inovasi Multidisiplin Vol 3 No 2 (2024): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v3i2.91

Abstract

This research analyzes deviant behavior among adolescents, which is often triggered by the search for self-identity during the transition period between childhood and adulthood. Physical, psychological and social changes make teenagers vulnerable to the influence of peers, social media and the environment, which can lead to behavior such as alcohol abuse, drugs, brawls, online gambling and promiscuity. The method used is library research, namely literature review (library research). The purpose of this research is to provide readers with an understanding of deviant behavior that is usually carried out by teenagers, which reveals that deviant behavior not only affects individuals, but also families and society. This research is a literature study that raises the problem.
Pengembangan Media Pancakita Board Untuk Meningkatkan Pemahaman Dan Keteladanan Nilai-Nilai Pancasila Pada Siswa Kelas 3 Sekolah Dasar Farah Amelia; Ike Wulandari; Hera Wati; Afifatur Rifqiah
Menulis: Jurnal Penelitian Nusantara Vol. 1 No. 6 (2025): Menulis - Juni
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v1i6.364

Abstract

Penelitian ini bertujuan untuk mengembangkan media Pancakita Board sebagai alat bantu pembelajaran Pendidikan Pancasila dan Kewarganegaraan (PPKn) yang inovatif, menyenangkan, dan kontekstual. Media ini ditujukan untuk meningkatkan pemahaman dan keteladanan siswa kelas III SD terhadap nilai-nilai Pancasila. Penelitian menggunakan model Research and Development (R&D) Borg and Gall, dengan pengumpulan data melalui observasi, angket, tes, wawancara, dan dokumentasi. Hasil menunjukkan bahwa Pancakita Board efektif meningkatkan pemahaman dan keteladanan siswa, dengan gain score rata-rata sebesar 0,68 (kategori sedang-tinggi) dan respon siswa positif sebesar 91,25%.
The Effect Of Pricing Strategy and Business Capital on UMKM Income In Sidorejo Hilir Medan Laras Fitri Aini Hasibuan; Bio Hasian Siregar; Hera Wati
Outline Journal of Management and Accounting Vol. 4 No. 2 (2025): Agustus - Desember
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/j8ddpj81

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the Indonesian economy, but still face various challenges that affect their income. This study aims to analyze the influence of pricing strategies and business capital on the income of MSMEs in Sidorejo Hilir, Medan. The research method used is a quantitative approach with data collection techniques through questionnaires given to 30 MSMEs as research samples. The data obtained were analyzed using multiple regression tests with the help of SPSS 23.0 software. The results of the study indicate that pricing strategies do not significantly affect MSME income, while business capital has a positive and significant effect on income. Simultaneously, pricing strategies and business capital have a significant influence on MSME income, with a contribution of 54.6%, while 45.4% is influenced by other factors not examined in this study. The results of this study provide insights for MSME actors to focus more on business strategies on business capital management to increase their income.
TRANSFORMASI PEMASARAN AGRIBISNIS DI ERA DIGITAL: ANALISIS LITERATUR DAN DATA SEKUNDER DI INDONESIA Hera Wati; Arief Putra Johavi Damanik; Rama Ardiansiah Tumangger; Austin bein Beryl Jahran Saragih; Richard Josua Simanullang; Lokot Muda Harahap
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The transformation of agribusiness marketing in the digital era has become a strategic issue in the development of the agricultural sector in Indonesia. One of the main obstacles to agribusiness is the long distribution chain, which results in low profit margins for farmers. The development of information and communication technology has opened up opportunities for the digitalisation of marketing, enabling farmers and MSMEs to expand their markets, improve efficiency, and improve their bargaining position. This study aims to analyse literature related to agribusiness digital marketing, examine secondary data from the Central Statistics Agency (BPS), and identify opportunities, challenges, and supporting strategies for agribusiness marketing transformation in Indonesia. The methods used are literature study and secondary data analysis. The literature was obtained from Sinta and international indexed journals, while the secondary data came from official BPS publications, such as the 2023 Agricultural Census, 2023 Agricultural Indicators, and 2023 E-Commerce Statistics. The results of the study show that the application of digital marketing through social media, e-commerce, marketplaces, and digital content can increase farmers' income by 30–40% and expand market reach threefold compared to conventional systems. BPS data reinforces these findings by recording 3.82 million active e-commerce businesses in Indonesia and a 42% adoption rate of digital technology by young farmers, which is higher than the national average of 34%. However, obstacles still include low digital literacy, limited rural infrastructure, capital, and logistical constraints. In conclusion, digital transformation has the potential to strengthen the competitiveness of Indonesian agribusiness, but it requires policy support, digital literacy training, multi-stakeholder collaboration, and product branding to ensure sustainability.
Co-Authors Adhitya, Wisnu Rayhan Afifatur Rifqiah Annisa Eksa Putri Ramadhan Arief Putra Johavi Damanik Austin bein Beryl Jahran Saragih Bio Hasian Siregar Dery Zelviro Ronanda Dian Nawang Sari Elsa Dwi Amanda Tanjung Farah Amelia Hendra Saputra Ike Wulandari Irene Checilia Sihotang Julia Istikhomah Laras Fitri Aini Hasibuan Lokot Muda Harahap Putri Defmawita Putri Najwa Safitri Putri Nurul Parhana Rama Ardiansiah Tumangger Richard Josua Simanullang Rizki Nur Alifah Romodona Romodona Sabrina, Laila Sindi Mutiara Sani Yulianda, Yulianda