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All Journal Journal of Agricultural Socio-Economics (JASE) Journal of Business Management
Ardi, Aditya Nizar Al
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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ANALISIS BUSINESS MODEL CANVAS (BMC) SEBAGAI UPAYA PENGUATAN USAHA MINUMAN SARI MAWAR MERAH Ardi, Aditya Nizar Al; Aulia Nadhirah; Dinu Saadillah
Journal of Agricultural Socio-Economics (JASE) Vol. 4 No. 2 (2023): Journal of Agricultural Socio-Economics (JASE)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jase.v4i2.21003

Abstract

UMKM merupakan sektor yang dapat dijadikan sebagai penggerak perekonomian pada suatu daerah dan menjadi salah satu penyumbang PDB terbesar di Indonesia. Salah satu komoditi yang dapat dikembangkan yaitu bunga mawar yang diolah menjadi sari mawar. Pemakaian model bisnis pada pengembangan usaha sari mawar dirasa penting agar proses bisnis dapat berjalan sesuai dengan yang diharapkan. Salah satu model bisnis yang bisa dikembangkan yaitu model BMC dimana model ini dirasa dapat menyederhanakan model bisnis yang rumit sehingga tercipta model usaha baru yang lebih tepat sasaran. Jenis penelitian ini merupakan peneitian deskriptif. Hasil analisis BMC pada usaha minuman Sari Mawar Merah yaitu: Consumen Segmentations, meliputi laki-laki, perempuan, usia remaja hingga lansia yang berasal dari berbagai suku dan daerah serta masyarakat yang sadar terhadap gaya hidup sehat; Value Propositions, antara lain kebaharuan penggunaan bahan baku, tidak menggunakan bahan pengawet buatan, pembuatan produk sesuai dengan permintaan konsumen, kemasan produk dengan botol praktis dan bisa dibawa kemana saja, harga yang lebih murah dari produk pesaing, produk dapat dibeli di toko-toko terdekat dan manfaat produk sebagai anti bakteria; Channels, melalui facebook, instagram, tiktok, aplikasi pesan antar gojek dan grab serta brosur yang dibagikan pada saat mengikuti kegiatan bazar; Costumer Relationships, dengan memberikan discount, bonus pembelian dan harga khusus untuk reseller; Revenue Streams, dengan sistem reseller yang dapat meningkatkan omset penjualan dan menjadi narasumber inspiratif; Key resources, ketersediaan bahan baku, sumberdaya modal yang berasal dari tabungan, perputaran kas dan karyawan kompeten; Key Acivities, meliputi ketersediaan bahan baku, higienitas pengolahan bahan baku, pengemasan produk dan penyimpanan produk serta pemasaran tepat sasaran; Key Partnerships, meliputi pemasok bahan baku dan kemasan serta reseller; Cost Structure, antara lain biaya produksi, biaya tenaga kerja dan biaya overhead.
Effectiveness of Alternative Statistical Approaches in Testing the Significance of the Null Hypothesis to Improve Reliability in Marketing Research Wiguna, Ardhitya Alam; Ardi, Aditya Nizar Al; Saadillah, Dinu; Hakim, Lukman; Pinandita, Candra Pramula
Journal of Business Management Vol. 2 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i2.31

Abstract

This study examines the effectiveness of various alternative statistical approaches in testing the null hypothesis's significance to improve marketing research's reliability. Conventional methods such as p-value are often misunderstood and have limitations in interpreting the results of the analysis. Therefore, this study compares several alternative approaches, including Bayesian inference, bootstrap resampling, and false discovery rate, to improve the validity and repeatability of marketing research results. By using a simulation-based quantitative approach and a survey of marketing academics and practitioners, the findings of this study show that alternative methods can provide more informative results than conventional techniques. The implications of this study contribute to strengthening marketing research methodologies to be more accurate and reliable.
Strategic Digital Marketing Innovation for Sustainable Growth of Traditional Food MSMEs in Indonesia Wiguna, Ardhitya Alam; Ardi, Aditya Nizar Al; Saadillah, Dinu; Mayasari, Financia; Hardiyani, Rini; Andriyanto, Dicky; Azizah, Nur
Journal of Business Management Vol. 3 No. 2 (2025): December (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.171

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economic development; however, many face challenges in maintaining competitiveness, particularly in the traditional food sector. One example is the Putri Madu Cassava Tape Business in Jember Regency, East Java, which has experienced a decline in sales even though it has a wide market network. This study aimed to formulate an effective marketing strategy by combining SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and Quantitative Strategic Planning Matrix (QSPM). The literature review highlighted the importance of strategic management, marketing mix, digital marketing, and empirical findings related to the competitiveness of MSMEs. Data was collected through interviews, questionnaires, and documentation involving business owners, employees, and marketing experts. The SWOT analysis identified key strengths such as product quality and an extensive distribution network, as well as weaknesses in the form of limited product innovation and conventional promotion. External analysis showed opportunities from digital technology adoption and government support, accompanied by the threat of fierce competition and changing consumer preferences. The QSPM results prioritized six alternative strategies, with digital marketing integration (TAS: 6.52) and product diversification (TAS: 6.20) as top priorities. These findings showed that the combination of SWOT–QSPM with digital marketing can provide a strategic framework for MSMEs to increase competitiveness, expand the market, and achieve sustainable growth.
Co-Authors Aulia Nadhirah Dicky Andriyanto Dinu Saadillah Hardiyani, Rini Lukman Hakim Mayasari, Financia Nur Azizah Pinandita, Candra Pramula Saadillah, Dinu Wiguna, Ardhitya Alam