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Journal : JCRIM (Journal of Current Research In Multidisciplinary)

Antecedent Factors That Increase Customer Loyalty (Case Study of Mie Gacoan Restaurant) Noviany, Fanny; Muhmin, Andi Hidayat; Sofyan, Joel Faruk
Journal of Current Research In Multidisciplinary Vol. 2 No. 4 (2024): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

In Indonesia, spicy food is a rapidly growing business. Mie Gacoan is one of the restaurants that serves spicy noodle dishes. Customer loyalty in the food business sector is influenced by several factors, including product quality, service quality, brand image, promotion, price fairness, and customer satisfaction. This study aims to test the influence of product quality, service quality, brand image, promotion, and price fairness on customer satisfaction and customer loyalty at the Mie Gacoan restaurant. The analysis method used is PLS-SEM. The population of this study was consumers who had purchased Mie Gacoan products. Respondents were determined using the purposive sampling method, with a total of 168 respondents. The results of this study indicate that product quality, service quality, promotion, and price fairness have a positive effect on customer satisfaction and customer loyalty. The subsequent results show that brand image does not influence customer satisfaction, and promotion does not influence customer loyalty. The limitations of this study include its focus on only a few aspects affecting customer satisfaction and loyalty. Additionally, respondents are not evenly distributed across age ranges and are limited to the Jabodetabek area. Therefore, it is suggested that further research can expand aspects that can affect customer satisfaction and customer loyalty, such as trust, store atmosphere, and physical environment quality. Further research can also expand the research area, and a larger number of respondents is needed.
The Influence of Company Characteristics on the Financial Performance of Commercial Banks Listed on the IDX for the 2019-2023 Period Shine, Jeiver; Muhmin, Andi Hidayat
Journal of Current Research In Multidisciplinary Vol. 3 No. 1 (2025): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

Banking plays a crucial role in today's society, from fund collection activities, providing loans, to other operations managed by banks that significantly affect the financial flow within the community. Therefore, individuals need to evaluate the financial performance of banking institutions. Based on this premise, this study aims to analyze the extent to which company characteristics, namely capital adequacy, asset quality, leverage, firm size, and firm age, affect the financial performance of banks in Indonesia, as proxied by Return on Assets (ROA). The analytical method employed in this study is multiple linear regression using secondary data, processed through statistical software. The population consists of 47 banks listed on the Indonesia Stock Exchange (IDX), with the sampling technique using non-probability sampling, resulting in a total of 20 banks as the sample. Based on the analysis results, the variables of capital adequacy, asset quality, leverage, firm size, and firm age simultaneously have a positive and significant effect on the financial performance of banks. Partially, capital adequacy and firm age have no significant effect on financial performance. Asset quality and leverage have a negative and significant effect, while firm size has a positive and significant effect on bank financial performance. Future research is expected to analyze other factors, both financial and non-financial, that may influence banking performance.