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All Journal EKONOMIKA45 Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Dhea Sri Amanda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Penggunaan Sistem Pengukuran Kinerja Terhadap Kinerja Manajer Pada Restoran Yang Memakai Jasa GrabFood di Kota Bukittinggi Tahun 2023 Dhea Sri Amanda; Syuryatman Desri; Muhammad Alung; Abdul Hafid
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 2 (2024): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i2.2590

Abstract

This study examines the effects of the work measurement system's adoption on the productivity of GrabFood system-using businesses using quantitative methodologies and multiple regression analysis. Primary data from surveys given to Bukittinggi residents were used in this investigation. GrabFood usage by restaurants served as the dependent variable in this study, with the use of performance monitoring systems (X1) and manager performance (X2) acting as independent variables. The use of the performance measuring system (X1) and management performance (X2) has a positive influence on the use of GrabFood services (Y), according to the results of the multiple linear regression test. In light of the overall determination coefficient test findings, the coefficient value of 0.376 (37.6%) which means that the use of the performance measurement system (X1) and manager performance (X2) has an influence of (37.6%) on the use of GrabFood Services (Y). Then Ha Accepted: the use of performance measurement system (X1) and performance manager (X2) has a significant effect together on the use of GrabFood services (Y). while the remaining 0.624 (62.4%) was influenced by other variables
Analisis Strategi Peningkatan Daya Tarik Toko Kue Solim Dengan Menggunakan Corerespondence Analysis Mutiara Citra Sari; Dhea Sri Amanda; Suryatman Desri
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 4 (2023): Oktober: Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i4.1371

Abstract

This research aims to analyze the strategies for enhancing the attractiveness of Solim Cake Shop using the Correspondence Analysis method. Solim Cake Shop is a micro, small, and medium enterprise (MSME) that focuses on the production and sale of various types of cakes. In an effort to improve the standard of living for the community and compete with rival stores, this study is conducted to identify the position of Solim Cake Shop's products in terms of attributes desired by the public. The results of this research show that Solim Cake Shop has more advantages compared to other competitors.
Perilaku Konsumen Terhadap Minat Beli Pada Perubahan Paradigma Pasar Dari Konvensional Ke Digital Lucky Mahesa Yahya; Erizal Nazaruddin; Olivia Vransiska Cania; Dhea Sri Amanda; Widia Khairani
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 3 (2023): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i3.1402

Abstract

This study's objectives are to ascertain the findings from a comparison of the effectiveness of using digital marketing vs traditional marketing, as well as to give a general overview of how to use digital marketing to boost sales volume. We employed sample counting with the Multiple Linear approach, which was processed using SPSS 26.0 and the EPIC Model method, in this investigation because we needed about 100 respondents. Using an online questionnaire was the study's method for gathering data. According to research findings, using digital marketing to promote products might enhance potential buyers' understanding of the things being promoted and their interest in purchasing them. The Multiple Linear Regression test findings indicate that the conventional market (X2) and the digital market (X1) have a favourable impact on customer buying interest (Y). From the results Cronach alpha values for X1, X2, and Y are based on the table mentioned above and have a significance level of 0.05 df = 100 - 2 = 98 = 0.1654. In the EPIC Model method, the effectiveness level of the Digita Market variable is higher at 4.07 when compared to the Conventional Market variable, which is 3.63.
Co-Authors Abdul Hafid Lucky Mahesa Yahya Muhammad Alung Mutiara Citra Sari Nazaruddin, Erizal Olivia Vransiska Cania Suryatman Desri Widia Khairani