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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Abdi Insani Kontigensi: Jurnal Ilmiah Manajemen Jurnal Pajak dan Bisnis (Journal of Tax and Business) PASCIDEV: Pasundan Social Science Development
Widyanto, Rinto
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences

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The Effect of Legal Protection Innovation and Marketing Education on the Performance of Banjarbaru City MSMEs In The Era Of Society 5.0 Wahyudi, Wahyudi; Widyanto, Rinto; Effendi, Ibrahim Rully; Rahayu, Aesty; Muslim, Abdul Aziz; Aji, Ifan Anom Bintoro
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.627

Abstract

This study aims to analyze the influence of legal protection innovation and marketing education on the performance of Micro, Small and Medium Enterprises (MSMEs) in Banjarbaru City in the context of the Society 5.0 era. The Society 5.0 era emphasizes the important role of digital technology in various sectors, including MSMEs. MSMEs play a significant role in the Indonesian economy, but face various challenges, such as increasingly tight competition and changes in market patterns towards digital. This study uses a quantitative approach with a sample of 26 MSMEs from a total population of 10,869 registered in Banjarbaru City. Data were collected through questionnaires and processed using non-parametric statistical analysis, such as Spearman Rank Correlation and Kruskal-Wallis, because the data were not normally distributed. The results of the study indicate that legal protection innovation does not have a significant effect on MSME performance, with a correlation coefficient of -0.026 and a significance value of 0.901. In contrast, marketing education has a significant positive effect on MSME performance, with a correlation coefficient of 0.591 and a significance value of 0.001. This confirms that MSMEs who receive better marketing education tend to have higher performance, especially in terms of sales growth, customers, and profits. This study also found significant differences in MSME performance based on age, with older age groups showing higher levels of education and better MSME performance. In conclusion, although innovations in legal protection have not shown a significant impact, marketing education has been shown to play an important role in improving MSME performance in the digital era. This study recommends improving marketing training and education programs for MSMEs to strengthen their competitiveness in an increasingly modern and digital market.
Peran Kepemimpinan Dalam Meningkatkan Kinerja Dan Produktifitas UMKM Di Kabupaten Banjar Maulana, Andika Jaya; Effendi, Ibrahim Rully; Widyanto, Rinto; Wahyudi, Wahyudi
Jurnal Pajak dan Bisnis Vol 6 No 1 (2025): Journal of Tax and Business
Publisher : LPPM-STPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55336/jpb.v6i1.317

Abstract

Kepemimpinan memiliki peran yang sangat penting dalam meningkatkan kinerja dan produktivitas usaha mikro, kecil, dan menengah (UMKM), khususnya di Kabupaten Banjar. Penelitian ini bertujuan untuk mengeksplorasi bagaimana peran kepemimpinan dapat mempengaruhi kinerja dan produktivitas UMKM di daerah tersebut. Dengan menggunakan pendekatan kualitatif dan wawancara mendalam terhadap sejumlah pelaku UMKM, penelitian ini menemukan bahwa kepemimpinan yang baik dapat meningkatkan motivasi, pengambilan keputusan yang tepat, serta pengelolaan sumber daya yang lebih efisien dalam operasional UMKM. Kepemimpinan yang visioner, komunikasi yang terbuka, dan dukungan terhadap inovasi menjadi faktor penting yang mendorong pencapaian kinerja optimal dan produktivitas tinggi. Selain itu, kepemimpinan yang inklusif dan berbasis pada pemberdayaan anggota tim turut menciptakan lingkungan yang mendukung perkembangan bisnis. Penelitian ini juga menyoroti tantangan yang dihadapi oleh UMKM di Kabupaten Banjar, seperti keterbatasan sumber daya manusia dan finansial, yang dapat diatasi dengan strategi kepemimpinan yang tepat. Temuan ini diharapkan dapat memberikan wawasan bagi pemerintah daerah dan pemilik UMKM untuk merancang kebijakan dan program yang mendukung penguatan kepemimpinan di sektor UMKM, sehingga dapat mendorong pertumbuhan ekonomi lokal.
Effective Digital Marketing Strategies to Increase Sales and Reach of MSMEs in Banjarbaru City Effendy, Ibrahim Rully; Widyanto, Rinto; Maulana, Andika Jaya; Wahyudi, Wahyudi
Pasundan Social Science Development Vol. 5 No. 2 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v5i2.196

Abstract

Increasing sales and market reach is a major challenge for Micro, Small, and Medium Enterprises (MSMEs) in Banjarbaru City. In the digital era, implementing an effective digital marketing strategy can be a solution to expand the market and increase sales volume. This study aims to identify and analyze digital marketing strategies that can be implemented by MSMEs in Banjarbaru City to achieve these goals. Using a qualitative approach, this study collected data through interviews and case studies on several MSME actors who have utilized digital marketing. The results of the study show that the use of social media, search engine optimization (SEO), and paid advertising (Google Ads, Facebook Ads) are the most effective strategies in increasing the visibility and competitiveness of MSMEs. In addition, managing interesting content and good interaction with consumers have also been shown to play an important role in building customer loyalty. Overall, digital marketing strategies can have a positive impact on increasing sales and reach of MSMEs in Banjarbaru City, but proper and consistent implementation is needed so that optimal results can be achieved.
Pemberdayaan dan Diversifikasi Produk Olahan Daun Kelor pada Ibu PKK Kelapa Sawit dalam Upaya Pencegahan Stunting: Empowerment and Diversification of Moringa Leaf Processed Products for Kelapa Sawit PKK Mothers in an Effort to Prevent Stunting Wati, Helmina; Saputri, Revita; Abdurrahman, Abdurrahman; Widyanto, Rinto
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 9 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i9.7283

Abstract

Stunting is defined as a failure to achieve optimal growth, as measured by height for age. Moringa leaves have been demonstrated to improve the nutritional status of toddlers based on body mass index according to age. In Banjarbaru, Sungai Besar village, palm oil is found to contain a significant amount of moringa leaves. This community service activity aims to empower palm oil PKK mothers and diversify moringa leaf processed products. The community service method involved counseling activities related to the benefits of moringa leaves and assistance in moringa leaf diversification. The results of the service included moringa leaf, areca nuts, and healthy snacks with a taste, shape, and color that the community liked. It can be concluded that there was an increase in the skills of PKK palm oil mothers in making processed moringa leaf products.
DIVERSIFIKASI ES KRIM DAUN KELOR (MORINGA OLEIFERA) SEBAGAI PANGAN LOKAL UNTUK MENINGKATKAN IMUNITAS Wati, Helmina; Wahyudi, Wahyudi; Widyanto, Rinto
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1757

Abstract

KWT Cantik Manis (Canis) is a KWT located in the West Ulin Foundation Village. Wangsa RT/02, which is currently under the auspices of UPT BPP Liang Anggang, is engaged in the cultivation of 10 vegetables, including Moringa leaves, Brazilian spinach, cauliflower, chickpeas, tomatoes, and ornamental plants, within the KWT Canis. These crops are currently being cultivated for consumption and sale to members of the community. Moringa leaves, in particular, are of high nutritional value and are readily available in the surrounding community, especially within KWT Canis. The use of moringa leaves is solely for producing a clear vegetable. The immune systems of children differ significantly from those of adults, necessitating the enhancement of children's immunity to maintain their health. Ice cream is a popular food product, particularly among children. The incorporation of moringa leaves into ice cream can enhance its nutritional profile, particularly in terms of protein and calcium content. The objective of this activity is to enhance the knowledge and abilities of KWT Canis women in the production of moringa leaf ice cream. The methodology employed encompasses the preliminary preparation stage, the implementation phase, which entails counseling and guidance in the preparation of moringa ice cream, and the evaluation of the aforementioned activities. The outcomes of this activity include the acquisition of additional knowledge and skills pertinent to the preparation of moringa ice cream. Conclusion: There has been an enhancement in the abilities and knowledge of KWT Canis mothers in the production of moringa ice cream.
Co-Authors Abdurahman Abdurrahman Effendi, Ibrahim Rully Effendy, Ibrahim Rully Helmina Wati Ifan Anom Bintoro Aji Maulana, Andika Jaya Muslim, Abdul Aziz Rahayu, Aesty Saputri, Revita Wahyudi Wahyudi