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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Jurnal Kebijakan dan Pelayanan Publik SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Cakrawala Repositori Imwi Journal of Governance, Taxation, and Auditing Setia Mengabdi: Jurnal Pengabdian Kepada Masyarakat
Susi Susanti Tindaon
Politeknik STIA LAN Bandung, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Mathematics Social Sciences Other

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Exploring artificial intelligence adoption challenges: bridging the technology gap for marketing advancements Susi Susanti Tindaon; Jonas Meylan Freddy Banurea
IAES International Journal of Artificial Intelligence (IJ-AI) Vol 15, No 1: February 2026
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijai.v15.i1.pp56-65

Abstract

Artificial intelligence (AI) holds immense potential to enhance marketing strategies for micro, small, and medium enterprises (MSMEs). However, significant barriers, including financial constraints, limited digital literacy, and inadequate government support, hinder its widespread adoption. This study compares AI adoption challenges across two Indonesian MSME ecosystems; tourism-oriented Bali and agrarian Garut using the diffusion of innovation (DOI) lens and complementary model⎯technology organization environment (TOE), technology acceptance model (TAM), unified theory of acceptance and use of technology (UTAUT). The findings reveal that MSMEs in Bali exhibit characteristics of "early adopters" and "early majority," driven by the demands of the tourism sector. In contrast, MSMEs in Garut align more with "late majority" and "laggard" profiles, constrained by infrastructural and resource limitations. By mapping these regional disparities onto the DOI curve, this study provides actionable insights for policymakers. It advocates for the development of ecosystem-aware, tailored strategies to bridge the digital divide and foster inclusive digital transformation, enabling MSMEs across diverse regions to leverage AI for a sustainable competitive advantage.
ANALISIS KUALITAS PELAYANAN PEMELIHARAAN UNIT PELAKSANA TEKNIS DAERAH ALIRAN SUNGAI KOTA BANDUNG TERHADAP KEPUASAN MASYARAKAT (Studi Kasus Rumah Pompa Leuwipanjang) Fasya Athaya Salsabilla; Alikha Novira; Anggi Syahadat Harahap; Susi Susanti Tindaon
e-JKPP Vol 12, No 2 (2026): Agustus
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/ejkpp.v12i2.5025

Abstract

Genangan yang masih terjadi di kawasan Leuwipanjang menunjukkan perlunya evaluasi terhadap kualitas pelayanan pemeliharaan Rumah Pompa Leuwipanjang yang dikelola oleh UPT DAS Kota Bandung. Penelitian ini bertujuan untuk mengetahui kualitas pelayanan berdasarkan lima dimensi SERVQUAL, mengidentifikasi hambatan pelayanan, mengetahui tingkat kepuasan masyarakat, serta menganalisis pengaruh kualitas pelayanan terhadap kepuasan masyarakat. Penelitian menggunakan metode kuantitatif dengan pendekatan deskriptif dan asosiatif. Data diperoleh melalui kuesioner kepada masyarakat dan wawancara dengan petugas, kemudian dianalisis menggunakan analisis deskriptif, uji asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan kepuasan masyarakat berada pada kategori tinggi. Secara parsial, Tangibles, Reliability, Responsiveness, dan Empathy berpengaruh positif dan signifikan terhadap kepuasan masyarakat, sedangkan Assurance tidak berpengaruh signifikan. Secara simultan, kelima dimensi SERVQUAL berpengaruh positif dan signifikan terhadap kepuasan masyarakat dengan R² sebesar 76,5%. Hambatan pelayanan meliputi meningkatnya beban kerja saat hujan deras, keterbatasan fasilitas pendukung, sampah dan sedimentasi, serta kendala penanganan pengaduan. Penelitian merekomendasikan program sosialisasi mengenai fungsi rumah pompa, kebersihan saluran, dan tata cara pengaduan.
Co-Authors Abdul Rahman Achmad Sodik Sudrajat Adhika Bergi Nugroho Alikha Novira Anggi Syahadat Harahap Anggi Syahadat Harahap Azzahra, Aqila Chrysta Valentina Fasya Athaya Salsabilla Fitriani , Laksmi Jonas Meylan Freddy Banurea Nanda Ravenska Rahayu, Tarisa Rizkita Putri Reni Wijayanti SHABIRA, Azka Lina Sani Siregar, Izza Nur Lathifa