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All Journal LUGAS Jurnal Komunikasi Jurnal Review Pendidikan dan Pengajaran (JRPP) Al-MIKRAJ: Jurnal studi Islam dan Humaniora
Ekowati, Sari
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Makna Pesan Moral pada Konten Youtube RJL 5 Fajar Aditya dalam Episode “Tersesat 3 Hari di Gunung Slamet” (Analisis Semiotika Roland Barthes) Sulistiawan, Handri; Hardian, Arvin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6992

Abstract

This study aims to identify and analyze the meaning of moral messages in RJL 5 YouTube content by Fajar Aditya, especially in the episode “Lost 3 Days on Mount Slamet”. In the digital era, media such as YouTube plays an important role in conveying educational and entertainment values. This episode attracts attention because it tells a true story with deep moral messages, such as the importance of preparation before climbing, awareness of safety, teamwork, and mental toughness in emergency situations. The research used a semiotic analysis method with a qualitative approach and data collection techniques of direct observation of the selected video content, supported by Roland Barthes' semiotic theory and moral communication theory to reveal the meaning of the narrative and visuals. The results show that this episode contains strong moral messages about the importance of permission from parents when going on a trip, preparation in climbing, patience, and mental resilience in dealing with extreme situations such as getting lost in the wild. This content is not only entertaining but also provides valuable learning, and is expected to encourage creators to pay attention to moral and educational aspects in the works presented. This research also contributes to communication studies in understanding the role of digital media as a means of conveying moral values.
Konglomerasi Walt Disney Company dan Implikasinya di Indonesia dalam Kajian Ekonomi Politik Media Puspitaningrum, Deby; Ekowati, Sari; Priatna, Priatna; Bender, George Wilhelm
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 4 No. 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.5432

Abstract

The conglomeration of the Walt Disney Company as a global media and entertainment giant has significant impacts on the media industry in Indonesia. Through media political economy strategies such as vertical integration, horizontal integration, and specialization, Disney has established hegemony that influences local media content. This study employs qualitative methods with a critical paradigm approach to observe these implications. Findings indicate that the homogenization of content produced by Disney affects the perceptions of Indonesian society, particularly concerning definitions of beauty and gender constructions. Therefore, enforcing regulations against media ownership concentration and supporting local companies is crucial to maintaining cultural diversity and the quality of national content.
Konten Iklan Media Sosial PT Adnyana International Development Dalam Meningkatkan Engagement Hammamiardi, Helmi Aji; Soraya, Iin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6191

Abstract

PT Adnyana International Development, which is one of the property developers in Bali, is trying to reach customers and audiences by engaging in activities on social media. In that effort they also advertise on social media so that they can reach a wider audience. In addition to creating attractive advertisement content can increase engagement on their social media from the results of the advertisements run. The objective of this research is to understand and describe the content of PT Adnyana International Development's social media advertisements in enhancing engagement. This research uses a qualitative descriptive research method. This research aims to determine the results of the social media advertising content of PT Adnyana International Development that can enhance engagement.
Strategi Komunikasi Pemasaran Asmara Coffee Melalui Event Musik Asmaraloka Dalam Menciptakan Brand Awaraness Setiawan, Abdul Lafif; Soraya, Iin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6209

Abstract

The purpose of this study is to analyze Asmara Coffee's marketing communication strategy through the Asmaraloka music event in creating and increasing brand awareness among consumers. This study uses a constructivism paradigm with a qualitative approach to analyze Asmara Coffee's marketing communication strategy through the Asmaraloka music event in increasing brand awareness. Data were collected through interviews, observations, literature studies, and documentation, with analysis using the interactive method of Miles and Huberman and verification through triangulation. The results of the study provide an in-depth picture of the effectiveness of the marketing strategy implemented and its impact on Asmara Coffee's brand awareness. Research on Asmara Coffee shows that tight competition in the coffee shop industry is a challenge for Asmara Coffee to stay competitive and increase brand awareness. Asmara Coffee strives to maintain its existence by optimizing social media accounts, providing the best service, and routinely holding music events. The Asmaraloka music event is the main strategy in attracting new consumers and strengthening brand awareness. Through this approach, Asmara Coffee strives to remain relevant and competitive amidst business competition.
Peran External Relation PT KCI Dalam Upaya Meningkatkan Corporate Image Firdaus, Alfian Nur; Soraya, Iin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6212

Abstract

The role of PT KCI's External Relations in efforts to improve its Corporate Image is important to provide a positive view of the public. This cannot be separated from how External Public Relations carries out its role with a managerial concept. This research aims to analyze the role of PT KCI's external public relations. This research uses the concept of Managerial roles. This research method uses qualitative methods, the data collection techniques used are interviews, observation and documentation. The results of this research found the role of External Relations in improving corporate image with expert communication experts, problem-solving process facilitators, communication facilitators and communication technicians. And the obstacles include internal and external obstacles, including operational problems, crisis communication, public and media perceptions, technological challenges, internal challenges, changes in government policy and social issues. The results of this analysis provide insight into the dynamics of the role of PT KCI's external public relations in efforts to improve its corporate image.
Pengaruh Penggunaan Brand Ambassador Nicholas Saputra Terhadap Citra Brand Kanzler (Survei Pada Followers Akun Instagram @Nicholassaputra) Nazilah, Nazilah; Soraya, Iin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6233

Abstract

The purpose of using brand ambassadors is one way for a company to shape an image and influence society. This research was aimed at finding out and measuring the influence of brand ambassadors on image. The theory used in this research is stimulus response theory. And the method used is a survey method with a quantitative approach. Data collection was carried out by distributing questionnaires to 200 respondents who came from followers of the Instagram account @nicholassaputra. This research aims to find out how much influence the use of brand ambassadors has on image. The results of this research show that there is an influence of the use of brand ambassadors on image.
Pemanfaatan Media Sosial Tiktok dengan Menggunakan Affiliate pada Akun @Rosepakpahan Sebagai Sarana Komunikasi Pemasaran Pakpahan, Roslince; Hardian, Arvin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6986

Abstract

The development of information technology is currently growing rapidly. One of them is characterized by the use of TikTok social media as a means of promotion, purchasing and selling products. The @RosePakpahan account utilizes TikTok by using affiliates for the purpose of earning income or commission from product sales. Marketing communications carried out to promote and sell products are based on the A-I-D-A theory (Attention, Interest, Desire and Action). The method used was an interview with a qualitative approach to Rose Pakpahan. This is to find out how to use TikTok social media by using affiliates on the @RosePakpahan account. The results of this research show that TikTok can make the audience interested in watching content and even buying the products being sold, thus making @RosePakpahan earn economic income. Therefore, TikTok is not only an entertainment medium, but also a product marketing tool.
Komunikasi Interpersonal pada Pelayanan Customer Service dalam Mempertahankan Reputasi di Gunung Sahari Laboratorium Irsalina, Rosalia; Hardian, Arvin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6988

Abstract

Service strategy is seen from the efforts made by a company or entity to improve the quality and efficiency of Customer Service. A laboratory must carry out service activities that can make its customers feel satisfied. Service is defined as an action or deed of a person or organization to provide satisfaction to customers or fellow employees. The purpose of this study was to determine Interpersonal Communication in Customer Service in Maintaining Reputation at Gunung Sahari Laboratory. This research is a qualitative study. Data collection was carried out by interview and google review survey. Data analysis using the interactive analysis model. The results of the study on Interpersonal Communication in Customer Service in Maintaining Reputation at Gunung Sahari Laboratory, can be concluded several important things. The implementation of effective interpersonal communication has been shown to have a significant role in maintaining the company's reputation. Aspects of communication, both verbal and non-verbal, which are carried out properly, have been shown to have a major impact on maintaining the positive image of Gunung Sahari Laboratory. Gunung Sahari Laboratory is advised to carry out routine training on interpersonal communication, both verbal and non-verbal, in order to improve the quality of service on an ongoing basis. In addition, periodic evaluation of the implementation of Customer Service communication standards.
Makna Pesan Tersembunyi Dalam Film “Siksa Kubur” (Analisis Semiotika Roland Barthes) Wahyudin, Affan; Hardian, Arvin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6989

Abstract

‘Grave Torture’ movie tells the dramatic journey of a girl named Sita and her younger brother named Adil, whose lives changed completely after losing their parents due to terrorism. The story has many messages that are close to social and community issues in Indonesia. The purpose of this study is to find out the hidden meaning of the ‘Grave Torture’ movie based on Roland Barthes’ Semiotic Analysis. This research is a qualitative study with Roland Barthes’ semiotic analysis method which consists of three elements, denotation, connotation and myth. This data was obtained through the ‘Grave Torture’ movie. Through a reflective approach, this film reflects various forms of social messages that occur in society, especially those who are Muslim. Films become a medium of education and reflection on the dangers of trauma that damage the victims. This film reminds the audience to always be careful, create a positive environment and dare to fight negative thoughts and always dare to fight violence or other detrimental actions and provide support for victims.
Peran Marketing Public Relations dalam Mempromosikan Produk di Marketplace Shopee pada Akun Mje Online Shop Maryati, Maryati; Hardian, Arvin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6991

Abstract

This research is motivated by the rapid development of the times, where sellers must adapt to the digital advancements of the internet in the online-based sales process. One of the platforms used to sell products online is the shopee marketplace. The purpose of this research is to understand the role of marketing public relations in establishing effective communication to promote products on the shopee marketplace through the MJE Online Shop account. This study employs a qualitative approach with the content analysis method, and data collection techniques include observation, documentation, and interviews with three informants. The research findings, verified using the 4P and AIDA theories, indicate that the role of marketing public relations in price-strikethrough discount promotions shows a strong positive correlation between marketing public relations and promotion. Promotions attract consumers due to more economical prices and the convenience of purchasing their needs at affordable costs. These findings suggest that the role of marketing public relations can serve as a strategic tool for sellers on the Shopee marketplace to enhance their competitiveness and increase product sales.
Co-Authors Arvin Hardian Bender, George Wilhelm Deby Puspitaningrum Febriana, Mulea Firdaus, Alfian Nur Hammamiardi, Helmi Aji Ihsan Ihsan Iin Soraya, Iin Irsalina, Rosalia Maryati Maryati Mukhlish Muhammad Maududi Nazilah Nazilah, Nazilah Nurlina Rahman, Nurlina Pakpahan, Roslince Priatna Priatna Puspitaningrum, Deby Putra, Gilang Kumari Setiawan, Abdul Lafif Sulistiawan, Handri Tanuwijaya, Raynaldi Wahyudin, Affan