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All Journal ETIKONOMI JOURNAL OF ELECTRICAL AND SYSTEM CONTROL ENGINEERING RELE: Rekayasa Elektrikal dan Energi Jurnal Teknik Elektro Maneggio: Jurnal Ilmiah Magister Manajemen Bulletin of Computer Science and Electrical Engineering (BCSEE) Operations Management and Information System Studies Visioner & Strategis Management Research and Behavior Journal

Widyana Verawaty Siregar

Universitas Malikussaleh

Author-ID : 768695

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Other

Published : 13 Documents Claim Missing Document

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Title

Analysis of purchasing decisions using online pre-order system at Shopee Fitriani; Yuli Asbar; Widyana Verawaty Siregar
Operations Management and Information System Studies Vol. 1 No. 1 (2021): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

This study aims to analyze the factors that influence the purchase decisions of the online pre order system at Shopee online shop in Lhokseumawe city. This study uses primary data obtained by distributing questionnaires to 100respondents selected using the purposive sampling method. The data analysis method used is multiple linear regression analysis with the help of SPSS 24. The results of the study partially show that price, convenience, trust, and reputation have a significant effect on purchase decisions with the pre-order system at the online Shopee in Lhokseumawe city. Simultaneously, price, convenience, trust, and reputation also have significant effect on the purchase decisions with the pre-order system on the Shopee online shop in Lhokseumawe city.

The Influence of internet addiction, advertising appeal, and price discounts on impulsive online buying behavior of fashion products Nova Mulyasari; Yuli Asbar; Widyana Verawaty Siregar
Operations Management and Information System Studies Vol. 1 No. 3 (2021): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

The study aims to analyze the influence (internet addiction, advertising appeal, and price discounts) on the impulsive buying behavior of online fashion products. This type of research is quantitative. Data collection is done by questionnaire method. The population in this study was all female consumers in North Aceh regency who had shopped for fashion products online. Samples are selected using the purposive sampling method. The number of samples in this study was 100 respondents. The results of the study obtained using multiple linear regression analysis techniques processed with the help of the SPSS version 18 computer program, namely Internet Addiction, Price Discount, partially significantly affect online impulsive buying behavior, Partial Ad Attractiveness has no significant effect on online impulsive buying behavior, and simultaneously the three independent variables (Internet Addiction, Internet Addiction, The attractiveness of advertising, and price discounts) significantly affects impulsive buying behavior online.

Co-Authors Adi Setiawan Arif Rahman Arnawan Hasibuan Elvy Sahnur Nasution Ezwarsyah Ezwarsyah Fitriani Ghazali Syamni Ikhsan Fahri M Mursalin M Sayuti M. Shabri Abdul Majid Misbahul Jannah Muhammad Daud Murdani Murdani Nova Mulyasari Raihan Putri Razif Razif Razif Razif Rizqan Fachroji Robi Kurniawan Rohana Ismail Sapna Biby Syarifah Muthia Putri yuli asbar

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Journal : Operations Management and Information System Studies