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All Journal Syntax Literate: Jurnal Ilmiah Indonesia IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Administrasi dan Manajemen Jurnal Mantik Jurnal Pengabdian Al-Ikhlas Jurnal Ilmiah Edunomika (JIE) Journal of Management - Small and Medium Enterprises (SME's) Journal of Economics and Business UBS International Journal of Business, Economics, and Social Development Devotion: Journal of Research and Community Service Journal of Social Research Journal Of World Science INJURITY: Journal of Interdisciplinary Studies El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Education Sciences (Edusci) Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Curatman, Aang
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANTECEDENTS OF PURCHASE INTENTION OF BEAUTY PRODUCTS IN THE MARKETPLACE Zahra, Shakila; Styawati, Indri; Curatman, Aang
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.21346

Abstract

The purpose of this study is to investigate how perceivable usefulness (PU) and user-generated content (UGC) affect purchase intention (PI), as well as how consumer attitude (CA) functions as a mediator between PU and PI. The validity and reliability of the measurement model are tested using Partial Least Squares Structural Equation Modelling (PLS-SEM) using SmartPLS 4. The findings demonstrate that CA affects PI, PU affects CA, and UGC affects PI. Furthermore, PI is directly impacted by PU, and the impact of PU on PI is demonstrated to be mediated by CA. However, this study is limited to evaluating the measurement model without analysing causal relationships. Future research is recommended to test structural relationships and to apply this model to different consumer segments and industries. Keywords: User Generated Content; Perceived Usefulness; Consumer Attitude; Purchase Intention
Increasing Business Effectiveness Through The Implementation Of An Integrated Digital Marketing Strategy Sayudin, Sayudin; Kartono, Kartono; Curatman, Aang
Journal of World Science Vol. 2 No. 11 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i11.478

Abstract

Information technology's evolution urges global businesses to adapt to the digital era, instigating changes in technology, customer interactions, and product/service marketing. Digital marketing strategies, particularly integrated ones involving social media, search engines, and paid campaigns, are crucial for sustained business success. This research explores how companies can boost performance through integrated digital marketing, emphasizing the correlation with increased brand awareness, market penetration, and customer loyalty. In response to the digital era's paradigm shift, where customers are highly connected online, the study investigates the integration of digital marketing elements (social media, SEO, PPC campaigns) to enhance overall business effectiveness. Employing literature analysis, case studies, and surveys with a quantitative approach, the research assesses the impact of these strategies on brand awareness, market penetration, and customer loyalty. Findings indicate a positive contribution to business growth through integrated digital marketing. Companies adept at optimizing digital channels through an integrated plan are poised for greater success in achieving marketing goals. The research concludes that an integrated digital marketing strategy is pivotal in enhancing business effectiveness in the digital age, offering valuable insights for practitioners, marketing managers, and researchers navigating intense digital competition towards larger business goals.
The Role of Whatsapp Business in Increasing Consumer Engagement by Implementing Dewa Eka Prayoga Marketing Techniques Sayudin, Sayudin; Kartono, Kartono; Curatman, Aang
Journal of World Science Vol. 3 No. 10 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i10.654

Abstract

WhatsApp Business has become a crucial communication tool for many businesses, enabling direct and efficient customer interactions. This study uses Riviera Publishing as a case study to analyze the role of WhatsApp Business in driving engagement, satisfaction, and loyalty to increase customer numbers. Specifically, it examines how Riviera Publishing utilizes WhatsApp Business, loyalty, and satisfaction strategies to impact customer growth. The research employs a quantitative method, collecting data through online surveys among active Riviera Publishing customers who use WhatsApp Business. A simple random sample was selected from the customer population, and structured questionnaires were used to gather data on customer experiences with WhatsApp Business. Data were analyzed using descriptive statistics and regression techniques. The results indicate that WhatsApp Business engagement significantly enhances customer numbers through more responsive and personalized interactions, boosting customer satisfaction with Riviera Publishing’s services and reinforcing loyalty. Additionally, the use of WhatsApp Business contributes to customer growth through more effective marketing strategies and a broader reach. This study concludes that WhatsApp Business is not merely a communication tool but also an effective strategy for building closer customer relationships, which is essential for business growth and success. The practical implications of the research include the development of advanced digital marketing strategies and enhancing customer service based on direct and responsive interactions via the WhatsApp Business platform.
The Role of Online Customer Reviews and Brand Equity in Shaping Purchase Decisions: A Comprehensive Exploration of Purchase Intention as a Mediator Imaniar, Ghina; Ramdhansyah, Muhamad; Curatman, Aang; Rahmadi, Rahmadi
Journal of Economics and Business UBS Vol. 14 No. 3 (2025): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v14i3.2715

Abstract

Companies are required to compete fiercely to create and maintain consumer desires, because consumers continue to look for new things in the products and services they consume. The purpose of this study was to determine the role of online customer reviews and brand equity on purchasing decisions mediated by purchase intention. This study uses quantitative data analysis methods using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the help of SmartPLS 3.0 software. Primary data was collected by distributing questionnaires to 160 consumers of the Erigo brand. Online customer reviews were found to have a positive impact on consumer purchase intentions, but did not directly influence purchase decisions. Instead, brand equity emerged as an important factor, which positively influenced purchase intentions and decisions. Furthermore, this study underscores the mediating role of purchase intention in bridging the effects of online customer reviews and brand equity on actual purchase decision behavior.
PENGARUH STRATEGI PEMASARAN DAN KUALITAS PRODUK TERHADAP CITRA MEREK SERTA IMPLIKASINYA PADA KEPUTUSAN PEMBELIAN SABUN MANDI SHEVA (STUDI PADA KONSUMEN SABUN MANDI SHEVA DI KOPERASI YAMUGHNI BANDUNG) Budiyanto, Budiyanto; Curatman, Aang; Kartono, Kartono
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14318

Abstract

This research aims to test and analyze the influence of marketing strategy variables and product quality on brand image and its implications on purchasing decisions for Sheva bath soap. This research uses primary data by distributing questionnaires via goggle form to Sheva bath soap consumers at the Yamughni Bandung Cooperative with a total of 281 respondents. This research data analysis method uses partial least squares – structural equation modeling (PLS-SEM) with the SmartPLS 4.1 data processing application. The results of this research are that there is a positive and significant influence between marketing strategy and product quality on brand image. There is a positive and significant influence between marketing strategy and product quality on purchasing decisions. Brand image has an insignificant positive effect on purchasing decisions. There is an insignificant influence between marketing strategy and product quality on purchasing decisions through brand image.”
Pendampingan Pengembangan Teknik Promosi dan Pemasaran Produk UMKM Ikan Asin Curatman, Aang
Jurnal Pintar Abdimas Vol 5 No 1 (2025): Volume 5 Nomor 1 Tahun 2025
Publisher : Lembaga Pengabdian Masyarakat Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital di era globalisasi membawa dampak signifikan terhadap strategi pemasaran, termasuk bagi usaha mikro, kecil, dan menengah (UMKM). Namun, masih banyak pelaku UMKM pesisir, khususnya di Samadikun, Cirebon, yang menghadapi keterbatasan literasi digital dan masih mengandalkan metode pemasaran konvensional. Program Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan keterampilan promosi dan pemasaran pelaku usaha kecil ikan asin di Samadikun, Cirebon. Fokus program ini adalah pemanfaatan media sosial sebagai alat pemasaran untuk memperluas akses pasar dan meningkatkan penjualan. Program ini juga bertujuan mengatasi keterbatasan teknologi di kalangan peserta dengan memberikan pelatihan tentang penggunaan media sosial dan fotografi produk menggunakan limbah kardus sebagai studio mini. Metode yang digunakan adalah pelatihan partisipatif dengan tahapan persiapan, pelaksanaan, pendampingan, serta evaluasi, yang melibatkan ibu-ibu pelaku usaha ikan asin sebagai peserta. Hasil kegiatan menunjukkan peningkatan signifikan dalam keterampilan pemasaran, visibilitas produk, dan performa penjualan peserta. Kesimpulannya, pendampingan ini berhasil meningkatkan kapasitas pemasaran digital peserta, memberdayakan ekonomi keluarga nelayan, serta menumbuhkan kesadaran lingkungan melalui pemanfaatan limbah kardus. Implikasi penelitian ini adalah pentingnya integrasi pelatihan digital marketing berbasis lokal dengan pendekatan inovatif dan berbiaya rendah sebagai model pemberdayaan UMKM di wilayah pesisir.
The Influence of Social Media Marketing and the Ease of Use of Mobile Banking on Customer Loyalty with Customer Satisfaction as a Mediator in Mobile Banking Services “Digi by Bank BJB” Nurmalitasari, Alysha Prameswari; Curatman, Aang; Fatimah, Siska Ernawati
Journal of Social Research Vol. 5 No. 2 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i2.2988

Abstract

Many factors can affect customer loyalty, one of which is social media marketing. In addition to social media marketing, the ease of use of mobile banking can also affect customer loyalty. This study includes customer satisfaction as a mediating variable. The approach used in this study is quantitative. This is explanatory research. The population comprises 20,028 customers of Bank BJB who use "white Digi." The sample consists of 392 Bank BJB customers who use "white Digi," determined using the Slovin formula and purposive sampling techniques. Data were collected using questionnaires. Data analysis employed descriptive statistics and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that: 1) social media marketing has a positive and significant effect on satisfaction; 2) the ease of use of "Digi by Bank BJB" has a positive and significant effect on customer satisfaction; 3) social media marketing has a positive and significant effect on customer loyalty; 4) the ease of use of "Digi by Bank BJB" has a positive and significant effect on customer loyalty; 5) satisfaction has a positive and significant effect on customer loyalty; 6) customer satisfaction mediates the relationship between social media marketing and customer loyalty; and 7) customer satisfaction mediates the relationship between the ease of use of "Digi by Bank BJB" and customer loyalty.
Pengaruh Persepsi Harga dan Kualitas Pelayanan Terhadap Keputusan Penggunaan Ulang Jasa Kontruksi PT Amel Indah Abadi dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Suhendra, Dandi; Curatman, Aang; Romdonny, Jefry
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10860

Abstract

The construction service industry plays an important role in economic development. Fierce competition requires companies to maintain prices, service quality, and customer satisfaction. PT. Amel Indah Abadi has experienced project fluctuations, so it is necessary to examine the factors that influence the reuse of its services.This study aims to analyze the effect of price perception and service quality on the decision to reuse construction services with customer satisfaction as a mediating variable. The approach used is quantitative with an explanatory research method. The sample consists of 61 customers of PT. Amel Indah Abadi selected using saturated sampling techniques. Data were collected through a five-point Likert scale questionnaire and analyzed using Partial Least Square (PLS) with the help of SmartPLS 3.0. The results showed that price perception had a positive and significant effect on customer satisfaction (path = 0.477; T = 4.050) and service quality also had a significant effect on customer satisfaction (path = 0.491; T = 4.212). In addition, price perception and service quality have a positive effect on the decision to reuse services (path = 0.387; T = 3.631 and path = 0.305; T = 2.931). Customer satisfaction has a significant effect on the decision to reuse services (path = 0.294; T = 2.726) and significantly mediates the relationship between price perception and service quality on the decision to reuse services (path = 0.140; T = 2.153 and path = 0.144; T = 2.209). The study concluded that reasonable prices and quality service increase satisfaction and encourage repeat use of services. Competitive pricing strategies and service improvements are key to building customer loyalty in the construction sector.
Pengaruh Promosi Dan Kualitas Layanan Terhadap Minat Berobat Ulang Dengan Pengetahuan Layanan Sebagai Variabel Mediasi Di Rumah Sakit Pertamina Balongan Fachrurrijal, Muhammad; Curatman, Aang; Romdhon, Jefry
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 4 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i4.7615

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan kualitas layanan terhadap minat berobat ulang dengan pengetahuan layanan sebagai variabel mediasi pada Rumah Sakit Pertamina Balongan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling–Partial Least Square (SEM-PLS). Data dikumpulkan melalui kuesioner terhadap 397 responden yang dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap minat berobat ulang (t sama dengan 7,848, p sama dengan 0,000) dan pengetahuan layanan (t sama dengan 6,435, p sama dengan 0,000). Promosi juga berpengaruh positif dan signifikan terhadap minat berobat ulang (t sama dengan 3,300, p sama dengan 0,001) serta pengetahuan layanan (t sama dengan 4,069, p sama dengan 0,000). Selain itu, pengetahuan layanan terbukti berpengaruh positif dan signifikan terhadap minat berobat ulang (t sama dengan 5,317, p sama dengan 0,000). Hasil pengujian efek tidak langsung menunjukkan bahwa pengetahuan layanan memediasi secara signifikan hubungan antara kualitas layanan dan minat berobat ulang (t sama dengan 3,938, p sama dengan 0,000), serta antara promosi dan minat berobat ulang (t sama dengan 3,046, p sama dengan 0,002), sehingga pengetahuan layanan berperan sebagai variabel mediasi parsial. Temuan ini mengindikasikan bahwa peningkatan minat berobat ulang tidak hanya dipengaruhi oleh promosi dan kualitas layanan secara langsung, tetapi juga melalui peningkatan pemahaman pasien terhadap layanan rumah sakit. Oleh karena itu, rumah sakit perlu mengintegrasikan strategi promosi yang bersifat edukatif dengan peningkatan kualitas layanan untuk membangun loyalitas pasien secara berkelanjutan. Kata kunci: promosi; kualitas layanan, pengetahuan layanan, minat berobat ulang, SEM-PLS
Pengaruh Budaya Sekolah dan Etos Kerja melalui Motivasi Kerja Terhadap Kinerja Guru SMP Negeri di Kelurahan Lemahwungkuk Rihhadatul’aisy, Salsabila; Kartono, Kartono; Curatman, Aang
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i2.63812

Abstract

Budaya sekolah dan etos kerja merupakan faktor kunci yang diduga memengaruhi kinerja guru. Penelitian ini bertujuan untuk mengidentifikasi pengaruh budaya sekolah dan etos kerja terhadap kinerja guru SMP Negeri di Kelurahan Lemahwungkuk, baik secara langsung maupun tidak langsung melalui motivasi kerja. Metode yang digunakan adalah analisis kuantitatif dengan pengujian instrumen (validitas dan reliabilitas) serta pengujian model struktural menggunakan Partial Least Square – Structural Equation Modeling (PLS-SEM), yang mencakup uji pengaruh langsung dan pengaruh tidak langsung (mediasi). Hasil penelitian menunjukkan bahwa budaya sekolah, etos kerja, dan motivasi kerja secara simultan berpengaruh signifikan terhadap kinerja guru. Secara parsial, budaya organisasi dan etos kerja berpengaruh signifikan terhadap motivasi kerja, yang selanjutnya berpengaruh signifikan terhadap kinerja guru. Selain itu, motivasi kerja terbukti memediasi secara signifikan pengaruh budaya organisasi dan etos kerja terhadap kinerja guru. Implikasi praktis dari penelitian ini adalah perlunya manajemen sekolah untuk fokus pada penguatan kekompakan tim, inisiatif kerja guru, dan perbaikan sistem penghargaan yang adil untuk meningkatkan kinerja guru.
Co-Authors Adisaputra, Nurwakhid Antomi, Agus Ariani, Savitri Aulia, Ahmad Zaki Ayuningtyas, Farah Noor Azhari Dwiputra, Ahmad Budiyanto Budiyanto Cahyadinata, Joseph Ferdinand Dedi Muhammad Siddiq Edy Hartono Elin Herlina, Elin Fachrurrijal, Muhammad Imaniar, Ghina Irfansyah, Putra Kartono , Khoerunnisa, Bentang Lathifah, Mursyidah Mardhotillah, Safira Hanief Meiza, M. Andra Mustofa Mustofa Nurmalitasari, Alysha Prameswari Pramudya, Nugraha Rahmadi Rahmadi Ramdhansyah, Muhamad Rifky, Rifky Rihhadatul’aisy, Salsabila Romdhon, Jefry Romdonny, Jefry Rosyid, Widiakikianti Salsabillah, Tazkiya Sayudin, Sayudin Sholihin Sholihin Siska Ernawati Fatimah Styawati, Indri Suhendra, Dandi Wiradinata, Rochanda Wiraning Furi, Nurul Senja Zahra, Shakila