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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) IJEBD (International Journal Of Entrepreneurship And Business Development) IJoASER (International Journal on Advanced Science, Education, and Religion) Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Al-Qiyam Jurnal Tana Mana Jurnal Multidisiplin Madani (MUDIMA) Jurnal Ekonomi Manajemen dan Sosial (JEMeS) Konsienti: Community Services Journal PRAGMATIS Jurnal Manajemen dan Bisnis Journal of Social Science and Humanities
Rizkawati, Nidya
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Analysis of External Factors on MSME Performance Through Internal Factors (Case Study on Embroidery MSMEs in Mojokerto District) Rachmawati, Eny; Rizkawati, Nidya; Abdillah, Adil
Jurnal Multidisiplin Madani Vol. 3 No. 12 (2023): December, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i12.6782

Abstract

This research was conducted to test the influence of external factors on the performance of MSMEs through internal factors with a case study carried out on embroidery MSMEs in Mojokerto Regency. This research uses external factor variables consisting of aspects of government policy and aspects of the role of related institutions as exogenous variables. The mediating variables in this research are internal factors which include capital aspects, market and marketing aspects and human resource aspects. Meanwhile, the endogenous variable in this research is the Performance of Embroidery MSMEs in Mojokerto Regency. The research population used was embroidery MSMEs in Mojokerto Regency which are members of the Mojokerto Regency Embroidery Entrepreneurs Association (ASPENDIR) totaling 60 embroidery MSMEs in Pasuruan Regency with the sampling method used was the census method. External factors also have a significant influence and are positively related to the internal factors of embroidery MSMEs in Pasuruan Regency. Internal factors have a significant influence and are negatively related to the performance of Embroidery MSMEs in Mojokerto Regency. Meanwhile, the influence of external factors on the performance of MSMEs through Internal Factors is significant but has a negative relationship
ANALISIS STRATEGI KONSUMEN TERHADAP PEMBELIAN KRUPUK RAMBAK AR-ROHMAH DI KEMLAGI MOJOKERTO Rizkawati, Nidya; Rachmawati, Eny; Abdillah, Adil; Huda, Khasbulloh
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 2 (2023)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i2.1448

Abstract

From the initial survey it was discovered that AR-Rohmah's rambak cracker turnover decreased due to regional executions during the Covid-19 pandemic. The problem studied is how the marketing strategy, product quality, consumer tastes, brand image and purchase intention, does it affect the intention to buy AR-Rohmah rambak crackers. The purpose of this study was to determine the effect of marketing strategy, product quality, consumer tastes and brand image on interest in buying AR-Rohmah rambak crackers in Betro Kemlagi Village, Mojokerto. The population in this study are consumers who buy, have bought or know about AR-Rohmah rambak crackers. The number of samples is 80 people. Research using multiple linear regression analysis. The results showed that marketing strategy, product quality, consumer tastes and brand image had a partial and simultaneous significant effect on buying interest on AR-Rohmah rambak crackers in Betro Kemlagi Village, Mojokerto. This can be seen from the test results which have a sig value of less than 0.05, with a regression sales result Y = 8.649 + 0.107X1 + 0.300X2 + 0.322X3 + 0.300X4. While the coefficient of determination has a value of 76.9% which indicates that it has a large influence value simultaneously.
Co-Authors Ari Prayogo Cahyaning Pratiwi , Elok diah cahyani Diah Cahyani Eny, Eny Rachmawati Fitriyani, Zenita Afifah Huda, Khasbulloh Isnaini, Bunga Nur Joenarni, Elly Kridaningsih, Anna Nawa Billah , Salwa Aulia Rachmawati, Eny Silvia, Amelia