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All Journal Mandala: Jurnal Ilmu Hubungan Internasional Andalas Journal of International Studies Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Madani Turast: Jurnal Penelitian dan Pengabdian Journal of Tourism Economics and Policy AMMA : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC)
Salam, Syahrul
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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Kritis Sejak Awal: Penguatan Kemampuan Berpikir Kritis Dan Liberasi Digital Bagi Mahasiswa Baru Fisip UPNVJ Juned, Mansur; Arif, Abdullah; Hery Saripudin, Mohamad; Salam, Syahrul; Setiadarma, Aan
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 12 : Januari (2026): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The democratization of information through digital platforms has radically changed the system of information production and dissemination. Information that was once the product of a small group of people turned into a product produced by the masses. Anyone can make and disseminate information. This condition is a positive indicator for democracy. However, this phenomenon creates space for the emergence of complex challenges. The democratization of information that is close to liberalization has an impact in the form of a mixture of facts and opinions, between truth and hoaxes. Without adequate critical thinking skills, one will only become the object of the democratization of information. In response to these conditions, this study aims to equip new students within the Faculty of Social and Political Sciences UPNVJ with critical thinking skills that include theoretical to practical aspects. The training method uses an interactive material delivery model, case studies, and group discussions. The results of the training showed a significant increase in understanding, application skills, and awareness of the importance of critical thinking in assessing information and solving social issues. This activity is expected to be the first step of intervention and mentoring for new students who are starting to enter the academic world and are open to the process of digitizing information.
Pemberdayaan Masyarakat Lokal Dalam Memanfaatkan Peluang Ekonomi Media Sosial Situmeang, Nurmasari; Darmastuti, Shanti; Maisa Yudono, R.; Salam, Syahrul
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 12 : Januari (2026): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The development of digital technology has transformed social media into a major catalyst for the economic empowerment of local communities. However, this potential is often hampered by the lack of public understanding of effective digital marketing strategies, which result in many local businesses still using the platform conventional and trapped in a medium-dominated commercial system. This community service activity aims to empower PKK mothers in Desa Mekarjaya, Sukabumi, Jawa Barat, by utilizing social media as a self-distribution channel. The implementation method uses a participatory-educative approach, with pre-test and post-test assessments to measure the increase in knowledge. Pre-test results show that the majority of participants have never received training on the economic benefits of social media and most use it only to communicate. Through extension, participants are taught practical strategies such as the technique of taking photos of products using mobile phones, creating persuasive product descriptions, and active communication to build customer trust. Materials are emphasized on the importance of recognizing the peculiarities of local products and consistent in posting to build a credible digital track record. Results showed significant improvement in participants’ understanding; the majority of respondents had understood the economic benefits of social media and considered it an effective new market for local business promotion, particularly local food. The activity successfully cuts the long distribution chain, enabling PKK mothers to control their product prices, increase profit margins, and build sustainable financial independence. Continuous mentoring is required to improve technical skills and further innovation.
Co-Authors Agung Ayu Utami, Rahmadini Amani, Syifa Humaira Arif, Abdullah Bhayu Akoso, Dimas Hery Saripudin, Mohamad Maisa Yudono, R. Mansur Juned Nurmasari Situmeang Putri, Melisa Triatika Putri Rafika Rafika SARIPUDIN, Mohamad Hery Setiadarma, Aan Shanti Darmastuti SITI MARYAM Sutiono, Pribadi Talmullah, Ali Zhafir Utami, Rahmadini Agung Ayu Widiastutie, Sophiana Yuliani Widianingsih, Yuliani Zahidahni Hamidah, Hasna’ Zhafir Talmullah, Ali