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All Journal ProTVF Mandala: Jurnal Ilmu Hubungan Internasional Andalas Journal of International Studies Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Madani Turast: Jurnal Penelitian dan Pengabdian Journal of Tourism Economics and Policy Jurnal Impresi Indonesia AMMA : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC)
Salam, Syahrul
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Kritis Sejak Awal: Penguatan Kemampuan Berpikir Kritis Dan Liberasi Digital Bagi Mahasiswa Baru Fisip UPNVJ Juned, Mansur; Arif, Abdullah; Hery Saripudin, Mohamad; Salam, Syahrul; Setiadarma, Aan
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 12 : Januari (2026): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The democratization of information through digital platforms has radically changed the system of information production and dissemination. Information that was once the product of a small group of people turned into a product produced by the masses. Anyone can make and disseminate information. This condition is a positive indicator for democracy. However, this phenomenon creates space for the emergence of complex challenges. The democratization of information that is close to liberalization has an impact in the form of a mixture of facts and opinions, between truth and hoaxes. Without adequate critical thinking skills, one will only become the object of the democratization of information. In response to these conditions, this study aims to equip new students within the Faculty of Social and Political Sciences UPNVJ with critical thinking skills that include theoretical to practical aspects. The training method uses an interactive material delivery model, case studies, and group discussions. The results of the training showed a significant increase in understanding, application skills, and awareness of the importance of critical thinking in assessing information and solving social issues. This activity is expected to be the first step of intervention and mentoring for new students who are starting to enter the academic world and are open to the process of digitizing information.
Pemberdayaan Masyarakat Lokal Dalam Memanfaatkan Peluang Ekonomi Media Sosial Situmeang, Nurmasari; Darmastuti, Shanti; Maisa Yudono, R.; Salam, Syahrul
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 12 : Januari (2026): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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The development of digital technology has transformed social media into a major catalyst for the economic empowerment of local communities. However, this potential is often hampered by the lack of public understanding of effective digital marketing strategies, which result in many local businesses still using the platform conventional and trapped in a medium-dominated commercial system. This community service activity aims to empower PKK mothers in Desa Mekarjaya, Sukabumi, Jawa Barat, by utilizing social media as a self-distribution channel. The implementation method uses a participatory-educative approach, with pre-test and post-test assessments to measure the increase in knowledge. Pre-test results show that the majority of participants have never received training on the economic benefits of social media and most use it only to communicate. Through extension, participants are taught practical strategies such as the technique of taking photos of products using mobile phones, creating persuasive product descriptions, and active communication to build customer trust. Materials are emphasized on the importance of recognizing the peculiarities of local products and consistent in posting to build a credible digital track record. Results showed significant improvement in participants’ understanding; the majority of respondents had understood the economic benefits of social media and considered it an effective new market for local business promotion, particularly local food. The activity successfully cuts the long distribution chain, enabling PKK mothers to control their product prices, increase profit margins, and build sustainable financial independence. Continuous mentoring is required to improve technical skills and further innovation.
Diplomasi Ekonomi Indonesia - Jepang Studi Kasus Ekspor Kopi Arabika Tahun 2019 - 2024 Trinugraha, Fian; Darmastuti, Shanti; Salam, Syahrul
Jurnal Impresi Indonesia Vol. 5 No. 3 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i3.7672

Abstract

Hubungan dagang Indonesia-Jepang yang telah lama terjalin, khususnya melalui Indonesia-Japan Economic Partnership Agreement (IJ-EPA), membuka peluang besar bagi peningkatan ekspor komoditas unggulan nasional, salah satunya kopi Arabika. Namun, pasar Jepang dikenal sangat selektif dengan standar kualitas dan keamanan pangan yang ketat, sehingga diperlukan strategi diplomasi ekonomi yang tepat untuk dapat bersaing dan mempertahankan pangsa pasar. Penelitian ini mengkaji peran diplomasi ekonomi Indonesia-Jepang dalam mendorong ekspor kopi Arabika ke Jepang pada periode 2019 hingga 2024. Berdasarkan pendekatan kualitatif dengan studi literatur dan analisis data sekunder, penelitian ini mengidentifikasi strategi kerja sama bilateral, seperti pemanfaatan Indonesia-Japan Economic Partnership Agreement (IJ-EPA), promosi melalui pameran dagang, serta inisiatif riset bersama dan sertifikasi. Temuan penelitian menunjukkan bahwa diplomasi ekonomi telah berkontribusi terhadap pertumbuhan ekspor kopi Arabika Indonesia ke Jepang, meskipun menghadapi tantangan seperti persaingan global, standar keamanan pangan Jepang yang ketat, dan gangguan akibat pandemi COVID-19. Studi ini juga menyoroti peran krusial sinergi antara pemerintah, pelaku usaha, dan petani dalam memperkuat posisi Indonesia sebagai pemasok kopi spesialti berkualitas tinggi di pasar Jepang. Rekomendasi kebijakan meliputi penguatan branding, peningkatan kapasitas petani, dan optimalisasi skema perdagangan bilateral guna memastikan keberlanjutan ekspor.
Film narratives as public relations in Hollywood-China soft power rivalry Suprapto, Deddy; Sjoraida, Diah Fatma; Salam, Syahrul
ProTVF Vol 10, No 1 (2026): March 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v10i1.61924

Abstract

Background: Film has been playing more of the role as a symbolic tool for public relations to externalize countries’ soft power and nationalism in such geo-political competition among major countries in world communication. Purpose: This study aims to analyse how these filmic narratives function as public relations texts within the sphere of soft power competition between Hollywood and Chinese cinema through an analysis of both the ideological meaning and cultural significance constructed around these personalities, figures, and ideas on a global scale. Methods: Drawing on the qualitative comparative case study methodology and a media political economy model, this study examines theme narratives of certain Hollywood and Chinese films that depict representations of national identity and geopolitical interests along three dimensions; (a) literary narrative, (b) censorship laws, and (c) capitalist structure of media. Results: I find that Hollywood films promote a narrative of global leadership, technological advancement and liberal values in the context of what I call “entertainment capitalism”, while Chinese movies emphasize nationalism, state ideology and reinterpreting history under conditions of “state capitalism” with severe media regulation. Conclusion: In both cases, film narratives work as symbolic public relations rather than institutional ones that frame these forms of soft-power competition between Hollywood and China Implications: The study emphasizes the value of storytelling in film that changes as the experiential space is utilized for public diplomacy; here, it promises contributions to theorization in film studies, cultural diplomacy and international communication research.
Co-Authors Agung Ayu Utami, Rahmadini Amani, Syifa Humaira Arif, Abdullah Bhayu Akoso, Dimas Diah Fatma Sjoraida Maisa Yudono, R. Mansur Juned Mohamad Hery Saripudin Nurmasari Situmeang Putri, Melisa Triatika Putri Rafika Rafika Setiadarma, Aan Shanti Darmastuti SITI MARYAM Suprapto, Deddy Sutiono, Pribadi Talmullah, Ali Zhafir Trinugraha, Fian Utami, Rahmadini Agung Ayu Widiastutie, Sophiana Yuliani Widianingsih, Yuliani Zahidahni Hamidah, Hasna’ Zhafir Talmullah, Ali