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HOW DOES GREEN FACTOR AFFECT SATISFACTION AND PURCHASE INTENTION ON ECO-FRIENDLY PRODUCTS? Celline, Aprilia; Keni , Keni
International Journal of Application on Economics and Business Vol. 2 No. 3 (2024): Agustus 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i3.486-499

The high population in Indonesia causes significant accumulation of waste, leading to waste management problems and landfills adjacent to the community. This unrest created criticism of the government, prompting the issuance of plastic waste reduction regulations. The government hopes that the public can make an active contribution in overcoming this problem. Correspondingly, people are turning to eco-friendly products, including skin care products from companies like Innisfree. This study explores the influence of green value perception and green attitudes on green satisfaction and green purchase intent on the product, using Partial Least Square-Structural Equation Modelling (PLS-SEM) analysis to test the hypothesis. This study aims to empirically examine the influence of green value perception and green attitude towards green purchase intention with green satisfaction as mediation. This study used a descriptive research design with cross-sectional data collection techniques and used non-probability sampling techniques with convenience techniques on 213 environmentally friendly skin care users. The questionnaire is distributed through an online Google Form. This research shows that green attitudes and green satisfaction have a positive and significant influence on green purchase intentions in customers of environmentally friendly skin care products, but the perception of green value does not have a positive and significant influence on green purchase intentions. Furthermore, green value perceptions and green attitudes have a positive and significant effect on green satisfaction. Furthermore, green satisfaction can mediate positively and significantly green value perceptions and green attitudes towards green purchase intent. Lastly, green satisfaction can mediate positively and significantly green attitudes and green attitudes towards green purchase intentions.

HOW DOES GREEN FACTOR AFFECT SATISFACTION AND PURCHASE INTENTION ON ECO-FRIENDLY PRODUCTS? Celline, Aprilia; Keni , Keni
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.494-508

The high population in Indonesia causes significant accumulation of waste, leading to waste management problems and landfills adjacent to the community. This unrest created criticism of the government, prompting the issuance of plastic waste reduction regulations. The government hopes that the public can make an active contribution in overcoming this problem. Correspondingly, people are turning to eco-friendly products, including skin care products from companies like Innisfree. This study explores the influence of green value perception and green attitudes on green satisfaction and green purchase intent on the product, using Partial Least Square-Structural Equation Modelling (PLS-SEM) analysis to test the hypothesis. This study aims to empirically examine the influence of green value perception and green attitude towards green purchase intention with green satisfaction as mediation. This study used a descriptive research design with cross-sectional data collection techniques and used non-probability sampling techniques with convenience techniques on 213 environmentally friendly skin care users. The questionnaire is distributed through an online Google Form. This research shows that green attitudes and green satisfaction have a positive and significant influence on green purchase intentions in customers of environmentally friendly skin care products, but the perception of green value does not have a positive and significant influence on green purchase intentions. Furthermore, green value perceptions and green attitudes have a positive and significant effect on green satisfaction. Furthermore, green satisfaction can mediate positively and significantly green value perceptions and green attitudes towards green purchase intent. Lastly, green satisfaction can mediate positively and significantly green attitudes and green attitudes towards green purchase intentions.

DETERMINANTS OF BATTLE PASS PURCHASE INTENTION IN GENSHIN IMPACT Tjengharwidjaja, Adryan; Keni , Keni
International Journal of Application on Economics and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i2.3610-3619

Mobile gaming has been a part of people’s daily activity, either as a leisure activity or a hobby. The demand for online games has been increasing because they can be played anywhere and anytime, but the mobile gaming industry still faces challenges in generating revenue because customers tend to only use the free features of the game. Therefore, this study aims to analyze the influence of enjoyment, social value and continued use intention towards purchase intention of a virtual item in a mobile game, which is Battle Pass offered by Genshin Impact. This research is a descriptive study which describes the variables in a situation of interest of the researcher. Moreover, this is a cross-sectional study, whereas data was gathered once during a period from a specific group. This study collected data from 126 respondents in Jakarta who have purchased the Battle Pass, but only 98 data are valid for analysis. The questionnaires were distributed online and data analysis was carried out using the Partial Least Square - Structural Equation Modeling (PLS-SEM) method. This study concluded that enjoyment, social value and continued use intention can predict purchase intention positively and significantly. Based on the results, researchers hope that Genshin Impact developer (Hoyoverse) can get more information to create a strategy to increase customers’ battle pass purchase intention.

FOSTERING CREATIVITY IN CHILDREN: BUILDING THE FOUNDATIONS OF ENTREPRENEURIAL CHARACTERISTICSFOSTERING CREATIVITY IN CHILDREN: BUILDING THE FOUNDATIONS OF ENTREPRENEURIAL CHARACTERISTICS Keni , Keni; Soelaiman, Lydiawati; Kristanto, Harry; Buana, Salsabila Ayunda Martsa; Leviani, Marissa; Aryon, Debora Christina
International Journal of Application on Economics and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i2.3866-3870

The cultivation of an entrepreneurial mindset needs to be nurtured from an early age so that children always think and act entrepreneurially in their daily lives. Building an entrepreneurial spirit is not just about educating children to become entrepreneurs, but also about developing character traits that draw strength from entrepreneurial elements, such as maintaining self-quality to work hard, taking risks, perseverance, being honest, and being creativity. The activity was designed to relevant with students’ learning activities and to have educational, creative, and enjoyable values. The method used to deliver this program involved seminars and workshop on painting tote bag. Participants responded positively to this activity both in the seminar and creativity workshop sessions. It is hoped that through this activity, students' creativity and entrepreneurial spirit will be further honed.

HOW PRODUCT QUALITY AND BRAND AMBASSADORS DRIVE PURCHASE DECISIONS THROUGH BRAND TRUST TOWARD BADMINTON RACKETS Alvindy, Alvindy; Keni , Keni
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.17-31

Badminton, as a highly regarded sport in Indonesia, has increased the public’s interest to play and thereby created opportunities for badminton’s equipment companies. However, the competition between those companies has been very dense as they offer similar products which are purchased with low frequency by customers. Therefore, it is essential for the companies to examine factors that can affect customers’ decision to purchase the equipment. This study aims to analyze the influence of brand ambassadors and product quality on purchase decisions for badminton rackets, with brand trust as a mediating variable. Data collection was conducted online by using Google Forms, employing a convenience sampling technique. The respondents comprise of 198 consumers who own and use badminton rackets. The data were analyzed by using the Partial Least Squares – Structural Equation Modeling (PLS-SEM) method, by utilizing the SmartPLS4 software. The results revealed that brand ambassadors have a significant and positive impact on brand trust but do not directly influence purchase decisions. In contrast, product quality significantly and positively affects brand trust and purchase decisions. Furthermore, brand trust was found to mediate the influence of brand ambassadors and product quality on purchase decisions. The findings of this study underline the crucial role of brand trust in enhancing consumer’s purchase decisions. Additionally, superior product quality emerged as a more dominant factor that influence purchase decisions compared to brand ambassadors. These insights highlight the importance of prioritizing product quality and leveraging brand trust as a strategic focus for companies to drive consumer’s purchase decision effectively.

THE EFFECT OF SELF-CONTROL, FINANCIAL LITERACY, AND RISK TOLERANCE TOWARD INVESTMENT DECISIONS AMONG STUDENTS Ming, Yeo Wei; Keni , Keni
International Journal of Application on Economics and Business Vol. 3 No. 3 (2025): Agustus 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i3.1164-1174

This study investigates the influence of self-control, financial literacy, and risk tolerance on the investment decisions of university students in Jakarta, Indonesia. The research uses a quantitative methodology to collect primary data through a Google Forms-based questionnaire. The sample comprises 120 students with prior experience in financial investments, such as stocks or mutual funds. Data analysis was conducted using Partial Least Squares - Structural Equation Modeling (PLS-SEM) to evaluate the relationships among the variables. The findings reveal that self-control, financial literacy, and risk tolerance all significantly and positively affect investment decisions. Specifically, self-control fosters disciplined, long-term financial planning, while financial literacy enhances students' ability to assess investment opportunities and make informed choices. Moreover, risk tolerance emerges as a critical factor, with students exhibiting higher risk tolerance being more inclined to engage in investments. The study underscores the role of psychological factors and financial education in shaping students' financial behaviors. It recommends that universities and financial institutions emphasize the development of self-control and financial literacy through targeted educational programs and customized financial products. Additionally, the study calls for future research in diverse geographical and sectoral contexts to enhance the generalizability of the findings.

VALIDATING FACTORS AFFECTING PEOPLE’S INTENTION TO USE FINANCE COMPANIES’ SERVICES IN INDONESIA Keni , Keni; Wilson, Nicholas; Alexander , Alexander
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1654-1668

For the past decades, leasing and consumer finance had become the most popular types of service used and chosen by Indonesians to conduct various kind of purchasing activities toward productive and consumptive assets that people want to buy, such as cars, motorcycles, machineries, and the other kind of productive or consumptive assets. In this case, such behaviour was important to be thoroughly understood and evaluated in order to understand why these people opted to use leasing or consumer finance services as opposed to directly pay for these kinds of assets themselves. Therefore, this research attempt to thoroughly evaluated and validated some factors which were hypothesized could significantly affect people’s intention to use leasing or consumer finance services for the assets that these people were buying. Implementing purposive sampling in order to ensure that all respondents who participated in this study had conformed to all criteria set in this research, questionnaires were distributed to a total of 123 respondents who’ve used leasing or consumer finance services for the assets that they bought (such as cars, motorcycles, and machineries) participated in this research. All of these data then were thoroughly analysed using partial least squares-structural equation modelling (PLS-SEM) using SmartPLS 4 software. Based on the results of the data analyses obtained in this study, three factors, namely attitude toward using leasing/consumer finance services, subjective norm and perceived financial risk toward the product significantly affect people’s intention to buy assets through finance companies who provide leasing and/or consumer finance (financial services) in Indonesia.

"WHEN REWARDS NO LONGER MOTIVATE" TESTING THE MODERATING ROLE OF ORGANIZATIONAL AGILITY IN BUILDING INNOVATIVE LECTURERS IN THE ERA OF INDONESIA INDEPENDENT CAMPUS Winarna, Aris; Keni , Keni; Michelle , Michelle
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2670-2683

Innovative work behavior is the key to the performance and existence of an organization. In the context of business organizations, organizational factors that are antecedents of innovative work behavior are far from stable. Therefore, it is still necessary to conduct further research with different organizations and respondents. This study will examine organizational factors in Indonesian universities, which consist of: 1) organizational climate for innovation, 2) reward, 3) organizational agility as moderating variables. By using purposive random sampling involving 265 lecturers from universities in the Jakarta area, Indonesia, the results indicate that only the organizational climate for innovation variable has a significant positive effect directly on the innovative work behavior of lecturers. Meanwhile, the reward variable only has a partial significant positive effect after being moderated by the organizational agility variable. This phenomenon is a novelty in this study that rewards, which are believed to be able to change behavior as mentioned in social exchange theory so far, have experienced a shift in perceptions from lecturer respondents, where rewards are no longer motivating without including agility factors in their management. Organizational agility is a new term that is gaining popularity in strategic management which is defined as an agility that reflects flexibility, speed, accuracy, efficiency and innovation. This study has theoretical contributions and practical implications for higher education management and provides discussion and recommendations for future research.

THE INFLUENCE OF PRICE PERCEPTION, CUSTOMER TRUST, AND CUSTOMER EXPERIENCE ON PURCHASING DECISIONS AT MTM PHARMACY IN BEKASI Setiawan, Lukas; Keni , Keni
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2727-2735

Pharmacy is one of the healthcare facilities supported by the Pharmaceutical Industry as the final means to directly sell to the public. This research aims to determine the influence of price perception, customer trust, and customer experience on purchasing decisions of MTM Pharmacy products/services in Bekasi. The subjects of this study are MTM Pharmacy customers, with a total sample size of 80 respondents. The sample selection was done using non-probability sampling with purposive sampling technique. The method used is Partial Least Square – Structural Equation Modeling (PLS-SEM). The results show that all four variables are declared valid with AVE values greater than 0.5, and the reliability test with Cronbach's Alpha parameter for all four variables shows values greater than 0.6. Furthermore, the results of the direct influence test of the three independent variables show that price perception has a (positive) influence on purchasing decisions with p-values of 0.000; customer trust has a (positive) influence on purchasing decisions with p-values of 0.016; and customer experience has a (positive) influence on purchasing decisions with p-values of 0.001."

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