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All Journal Jurnal Bakti Masyarakat Indonesia Jurnal Manajerial Dan Kewirausahaan International Journal of Application on Economics and Business Jurnal Serina Abdimas
Leviani, Marissa
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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MEMBENTUK POLA PIKIR KEWIRAUSAHAAN MELALUI JIWA KREATIF Soelaiman, Lydiawati; Leviani, Marissa; Salim, Dionisius Zephaniah; Demetrius, Felix; Rebecca, Kezia Rebecca
Jurnal Bakti Masyarakat Indonesia Vol. 7 No. 2 (2024): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v7i2.30523

Abstract

Cultivating an entrepreneurial mindset from early age can prepare children to think creatively, seek alternative solutions, maintain an intense curiosity, and persevere through challenges. Developing this mindset helps nurture creativity and builds individual confidence to seize unlimited opportunities. An entrepreneurial mindset shapes individuals to be more productive, less consumptive, and innovative in finding new ways to utilize resources more efficiently. Recognizing the importance of cultivating an entrepreneurial mindset, the community service team organized program in collaboration with the non-profit organization SparkEd to introduce the importance of creativity to students from an early age. This activity aims to build and encourage children's mentality, attitude, spirit, and entrepreneurial mindset. Held in March 2024, the event was attended by 40 children, most of whom were elementary school students. The program was carried out through interactive games and seminars during a Creative Day event. Participants were encouraged to freely express their imagination through creative activities. The activities began with interactive games, followed by a sharing session, and concluded with a painting activity on wooden media such as spoons and small plates. The event received positive feedback from the students, as evidenced by the creative works they produced. It is hoped that this activity will help children understand that creativity is an essential part of everyday life and can be applied in various aspects, including entrepreneurship ABSTRAK Membentuk pola pikir kewirausahaan sejak dini dapat mempersiapkan anak-anak untuk memiliki kemampuan berpikir kreatif, mencari solusi alternatif, memiliki rasa ingin tahu yang besar, dan tidak mudah menyerah. Pembentukan pola pikir kewirausahaan dapat mempersiapkan jiwa kreativitas dan melatih kepercayaan diri individu untuk memanfaatkan peluang yang tidak terbatas. Pola pikir kewirausahaan dapat membentuk karakter seseorang lebih produktif dan tidak konsumtif serta berkreasi untuk mencari cara baru dalam memanfaatkan sumber daya dengan lebih efisien. Menyadari pentingnya pembentukan pola pikir kewirausahaan tersebut, maka tim pengabdian masyarakat mengadakan kegiatan pengabdian masyarakat bekerjasama dengan Lembaga non-profit SparkEd untuk memperkenalkan pentingnya kreativitas kepada para siswa sejak dini. Kegiatan ini bertujuan untuk membangun dan mendorong mentalitas, sikap, jiwa dan pola pikir wirausaha. Kegiatan diselenggarakan pada bulan Maret 2024 yang diikuti oleh 40 anak yang sebagian besar duduk di bangku Sekolah Dasar. Metode pelaksanaan kegiatan ini dilakukan melalui permainan dan seminar interaktif yang diimplementasikan melalui acara Creative Day. Pada kegiatan ini para peserta diajak bebas berkreasi dalam menuangkan imajinasi mereka. Metode pelaksanaan kegiatan dimulai dengan permainan interaktif, kemudian dilanjutkan dengan sharing session, dan diakhiri dengan aktivitas melukis pada media kayu yang dalam hal ini berupa sendok dan piring kecil. Kegiatan ini mendapat respon positif dari siswa terlihat dari karya-karya kreatif yang dihasilkan. Kegiatan ini diharapkan dapat membantu anak-anak memahami bahwa kreativitas adalah bagian penting dari kehidupan sehari-hari dan dapat diterapkan dalam berbagai aspek, termasuk dalam bidang entrepreneurial.
FOSTERING CREATIVITY IN CHILDREN: BUILDING THE FOUNDATIONS OF ENTREPRENEURIAL CHARACTERISTICSFOSTERING CREATIVITY IN CHILDREN: BUILDING THE FOUNDATIONS OF ENTREPRENEURIAL CHARACTERISTICS Keni , Keni; Soelaiman, Lydiawati; Kristanto, Harry; Buana, Salsabila Ayunda Martsa; Leviani, Marissa; Aryon, Debora Christina
International Journal of Application on Economics and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i2.3866-3870

Abstract

The cultivation of an entrepreneurial mindset needs to be nurtured from an early age so that children always think and act entrepreneurially in their daily lives. Building an entrepreneurial spirit is not just about educating children to become entrepreneurs, but also about developing character traits that draw strength from entrepreneurial elements, such as maintaining self-quality to work hard, taking risks, perseverance, being honest, and being creativity. The activity was designed to relevant with students’ learning activities and to have educational, creative, and enjoyable values. The method used to deliver this program involved seminars and workshop on painting tote bag. Participants responded positively to this activity both in the seminar and creativity workshop sessions. It is hoped that through this activity, students' creativity and entrepreneurial spirit will be further honed.
Gen Z’s Financial Dilemma: Convenience Today, Consequences Tomorrow? Leviani, Marissa; MN, Nuryasman
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 3 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i3.34639

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan keuangan, sikap keuangan, dan locus of control terhadap perilaku keuangan generasi Z yang menggunakan layanan PayLater. Pendekatan penelitian ini bersifat kuantitatif dengan metode survei, melibatkan 246 responden dari populasi generasi Z yang berdomisili di Jakarta. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan model persamaan struktural (SEM) berbasis SmartPLS. Hasil penelitian menunjukkan bahwa pengetahuan keuangan berpengaruh positif dan signifikan terhadap perilaku keuangan. Sikap keuangan juga memiliki pengaruh positif dan signifikan terhadap perilaku keuangan. Selain itu, locus of control berperan sebagai mediator yang signifikan dalam hubungan antara pengetahuan keuangan dan perilaku keuangan. Temuan ini mengindikasikan bahwa generasi Z yang memiliki tingkat pengetahuan keuangan dan sikap yang lebih baik cenderung menunjukkan perilaku keuangan yang lebih positif, dengan locus of control yang turut memperkuat hubungan tersebut. This study aims to examine the influence of financial knowledge, financial attitude, and locus of control on the financial behavior of Generation Z users of PayLater services. This research adopts a quantitative approach using a survey method, involving 246 respondents from the Generation Z population residing in Jakarta. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with SmartPLS. The results indicate that financial knowledge has a positive and significant effect on financial behavior. Financial attitude also positively and significantly influences financial behavior. Furthermore, locus of control serves as a significant mediator in the relationship between financial knowledge and financial behavior. These findings suggest that Generation Z with higher levels of financial knowledge and better financial attitudes tend to exhibit more positive financial behaviors, with locus of control further strengthening this relationship.
ANALISIS KEGIATAN MBKM-KEWIRAUSAHAAN: CULINARY CORONET Tunjungsari, Hetty Karunia; Demetrius, Felix; Hartojo, Graciella Jocelyn; Leviani, Marissa; Alvindy
Jurnal Serina Abdimas Vol 2 No 3 (2024): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v2i3.32394

Abstract

This study analyzes the impact of the MBKM-Entrepreneurship Program on the development of the Culinary Coronet (CuCo) business, a pastry venture founded by four Management students from Tarumanagara University. CuCo, with its flagship product named Culinary Coronet, is committed to becoming a leading pastry producer in Indonesia through innovation and high quality. This research uses a qualitative descriptive method with a case study approach, collecting data through observation, interviews, and document analysis. During the period from April to September 2024, CuCo increased production quantity from 250 to 500 units per month and revenue from Rp4,500,000 to Rp9,000,000 per month. Financial reports show an increase in gross profit and a positive net cash flow. The results of the study indicate that the MBKM-Entrepreneurship Program had a significant positive impact on CuCo's development, enabling the team to develop innovative products, expand marketing networks, and improve operational efficiency through training and guidance. Support from supervising lecturers and university facilities also played an important role in this success. The conclusion of this study is that the MBKM-Entrepreneurship Program effectively promotes student business development, particularly in the pastry industry in Indonesia. This program successfully enhanced the capacity and capability of the CuCo team, contributing to sustainable business growth. This research is expected to serve as a reference for the development of similar programs in the future and provide inspiration for other students to develop their own ventures. ABSTRAK Penelitian ini menganalisis pengaruh Program MBKM-Kewirausahaan terhadap pengembangan bisnis Culinary Coronet (CuCo), sebuah usaha pastry yang didirikan oleh empat mahasiswa Manajemen dari Universitas Tarumanagara. CuCo, dengan produk unggulan bernama Culinary Coronet, berkomitmen menjadi produsen pastry terkemuka di Indonesia melalui inovasi dan kualitas tinggi. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus, mengumpulkan data melalui observasi, wawancara, dan analisis dokumen terkait. Selama periode April hingga September 2024, CuCo meningkatkan kuantitas produksi dari 250 menjadi 500 unit per bulan dan pendapatan dari Rp4.500.000 menjadi Rp9.000.000 per bulan. Laporan keuangan menunjukkan peningkatan laba kotor dan arus kas bersih yang positif. Hasil penelitian menunjukkan bahwa Program MBKM-Kewirausahaan memberikan dampak positif signifikan terhadap pengembangan CuCo, memungkinkan tim mengembangkan produk inovatif, memperluas jaringan pemasaran, serta meningkatkan efisiensi operasional melalui pelatihan dan bimbingan. Dukungan dari dosen pembimbing dan fasilitas universitas juga berperan penting dalam keberhasilan ini. Kesimpulan penelitian ini adalah bahwa Program MBKM-Kewirausahaan efektif mendorong pengembangan bisnis mahasiswa, khususnya dalam industri pastry di Indonesia. Program ini berhasil meningkatkan kapasitas dan kapabilitas tim CuCo, berkontribusi pada pertumbuhan bisnis yang berkelanjutan. Penelitian ini diharapkan menjadi referensi bagi pengembangan program serupa di masa mendatang dan memberikan inspirasi bagi mahasiswa lain untuk mengembangkan usaha mereka.
Co-Authors Alvindy Aryon, Debora Christina Buana, Salsabila Ayunda Martsa Demetrius, Felix Hartojo, Graciella Jocelyn Hetty Karunia Tunjungsari Keni , Keni Kristanto, Harry MN, Nuryasman Rebecca, Kezia Rebecca Salim, Dionisius Zephaniah Soelaiman, Lydiawati