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All Journal SENTRI: Jurnal Riset Ilmiah Jurnal Riset Ilmiah
Yuliani, Zulfah
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Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALYSIS OF THE COLLABORATIVE MARKETING STRATEGY OF THE TOKOPEDIA AND TIKTOK SHOP PLATFORMS IN INCREASING SALES. Sudiantini, Dian; Yunita, Evi; Fauzia, Nurul; Ramadhania, Rismawati; Yuliani, Zulfah
SENTRI: Jurnal Riset Ilmiah Vol. 3 No. 6 (2024): SENTRI : Jurnal Riset Ilmiah, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v3i6.2933

Abstract

The Tiktok application itself has developed over time along with the development of technology, so that the use of Tiktok is not just about sharing information, but has become an online shopping platform. The reason is, Tiktok also presents new innovations in its own application, namely on April 17 2021 it introduced a new feature in the form of Tiktokshop. Then in September 2023, Tiktokshop was closed due to several conflicts and allegations of poor financial performance. in markets that monitor economic activity manually. Additionally, on December 11, 2023, we partnered with Tiktok to enable product sales between Tokopedia via the Tiktok application. Tokopedia and Tiktok Shop collaborate with large shipping agents in Indonesia to make it easy to check the status of goods delivery. The research method used is a qualitative research method, where this research method does not use data in the form of numbers, but data that comes from words and also from existing images. The goal of studying the results of a merger between two or more companies is to increase profitability between companies. Combining capital and assets will increase asset growth so that company profits increase. By carrying out a merger, the financial scale of a company or economic entity also becomes larger, because the business concerned becomes more productive, stronger, efficient and effective. Companies can also increase their market share by introducing new innovations and minimizing existing risks. Based on the results and discussion of the marketing strategy for the Tokopedia and Tiktok applications, it can be concluded that Tokopedia and Tiktok are effective social media in implementing marketing strategies. Advertisements implemented in the Tokopedia and Tiktok applications include advertisements, sales content, live streaming features, and others. with the aim of offering products and services to potential buyers, arousing purchasing interest and creating shopping transactions to increase sales
PENGARUH HARGA DAN KUALITAS PRODUK  TERHADAP KEPUTUSAN PEMBELIAN SKINCARE AZARINE MELALUI MINAT BELI (STUDI KASUS MAHASISWA PRODI MANAJEMEN ANGKATAN 2021 UNIVERSITAS BHAYANGKARA JAKARTA RAYA) Yuliani, Zulfah; Nursal, M. Fadhli; Sumantyo, Franciscus Dwikotjo Sri
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 3 (2025): SINERGI : Jurnal Riset Ilmiah, Maret 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i3.996

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana harga dan kualitas produk mempengaruhi keputusan pembelian skincare Azarine melalui minat beli. Hasil pra survey menunjukkan bahwa minat beli dan tingkat kepuasaan mahasiswa terhadap produk Azarine tergolong rendah, yang menunjukkan pentingnya menetapkan harga yang terjangkau dan meningkatkan kualitas produk untuk memulihkan keputusan pembelian terhadap skincare Azarine. Penelitian ini menggunakan metode kuantitatif dengan mengumpulkan data melalui kuesioner yang dibagikan kepada 171 mahasiswa Prodi Manajemen Universitas Bhayangkara Jakarta Raya yang telah memakai skincare Azarine. Data tersebut kemudian dianalisis dengan regresi untuk melihat bagaimana variabel harga dan kualitas produk mempengaruhi variabel keputusan pembelian dengan minat beli sebagai variabel yang menghubungkan keduanya. Temuan penelitian menunjukkan bahwa harga dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, baik langsung maupun melalui minat beli. Ini menunjukkan bahwa dengan keterjangkauan harga dan memperbaiki kualitas produk, Azarine dapat meningkatkan minat beli, yang kemudian akan memperkuat keputusan pembelian konsumen terhadap produk skincare Azarine. Oleh karena itu, skincare Azarine disarankan untuk terus menetapkan dan menjaga harga serta kualitas produk agar dapat mempertahankan minat beli dan keputusan pembelian
Co-Authors Dewi, Shandra Fauzia, Nurul Firdauzi, Nurul Syah Nasyid Fizikri, Bukhori Al Mustafa, Hidayah Putra Nazira, Nawfa Ayu Nursal, M. Fadhli Prasetyo, Ery Teguh Ramadhania, Rismawati Sari, Rini Nurmila Siti Habibah Sudiantini, Dian Sumantyo, Franciscus Dwikotjo Sri Theresia Theresia Yunita, Evi